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Tag: Himalaya Wellness Company

  • Creates a microsite to urge women for self-examination

    Himalaya Men launches initiative for breast cancer awareness

    By Our Staff

     

    Himalaya Men, a vertical of Himalaya Wellness Company, has launched #RemindHer, an initiative to raise awareness around breast cancer.

     

    As part of the activity, Himalaya Men has created a microsite https://remindher.himalayawellness.in/, where men can write customized messages and share the self-examination steps with women they care for. Women can also log in and take tests themselves.

     

    On the launch of #RemindHer, Archana Sudarsan, Creative Director at Social Panga said: “Being a woman, I know the thought of taking care of self comes the last to our breed. This campaign is an attempt to get the men to join the fight against breast cancer and give women a little more motivation to examine, investigate and stay safe. Because if not for self, we as humans do things for others, that we love and care for. We hope to touch many lives, create more awareness and help women stay safe.”

     

    On launching and working on this campaign, Manik Sharma, Brand Manager, Himalaya Face Wash, added: “It is said that women don’t forget anything easily, but we often see that with their daily hustle, their health takes a back seat. October is observed as the Breast Cancer Awareness Month, and Himalaya Men wants to make sure that Men of this nation don’t let women forget their health this time. This campaign is an urge to every man to remind every woman in his life to self-assess herself and educate other women in her life.”

     

  • Campaign conceptualised by 82.5 Communications, Bengaluru

    Himalaya Natural Glow Rose Face Wash rolls out new TVC

    By Our Staff

     

    Himalaya Natural Glow Rose Face Wash rolls out a new TVC.  The campaign conceptualised by 82.5 Communications, Bengaluru (Part of Ogilvy Group, A WPP Company), intends to break the beauty stereotypes and delivers the message that every face that glows naturally.

     

    Gayatri Kabilan, Category Manager – Consumer Products Division, Himalaya Wellness Company, said: “Beauty is wonderfully diverse in terms of skin tones, and it needs to be appreciated and celebrated. Through our new Himalaya Natural Glow Rose Face Wash campaign, we want to encourage everyone to embrace their individuality and feel beautiful in their own skin. It gives us immense satisfaction in contributing to bringing this much-needed change in society.”

     

    Naveen Raman, EVP – South, 82.5 Communications, India, added: “The category codes around glow in India is skewed towards fairer and lighter skin as key benefits. We wanted to put forward Himalaya Natural Glow Rose Face Wash’s progressive point of view on glow, which is to encourage every woman to glow the way she would like to and celebrate her.”

     

  • Created by 82.5

    Himalaya Wellness rolls out new TVC campaign

    By Our Staff

     

    Himalaya Wellness Company has launched a new TVC campaign for its Pure Hands Tulsi Purifying Hand Wash. Pure Hands wash. The TVC reminds parents to let their children explore and get their hands dirty without worrying about their hand hygiene. The campaign is created by 82.5 Communications.

     

    Commenting on the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company, said: “As a brand committed to spreading wellness and health, the ‘Let Kids Be Kids’ campaign by Himalaya Pure Hands Tulsi Purifying Hand Wash is an integral part of our endeavour to see ‘Wellness in every Home and Happiness in every Heart.’ Our hope is to inspire parents to let their children explore the world around them and keep an eye on their hand hygiene at the same time, as they inculcate in them the habit of washing hands properly.”

     

    Added Naveen Raman, Senior Vice President & Branch Head – South, 82.5 Communications: “Our endeavour was to find the right balance between brand values and category codes. Protection is the foremost need in this category. We married it seamlessly with care and warmth, which are the true values of brand Himalaya. It was crucial to emphasize Himalaya’s supremacy in herbal medicine strongly in the market promise.”

     

  • Created by 82.5 Communications, Bengaluru

    Himalaya launches new TVC campaign

    By Our Staff

     

    Himalaya Wellness Company has launched a new campaign for its neem facewash explaining the science behind pimples and how to solve them.

     

    Commenting on the campaign, Rahul Panchal, General Manager – Skin Care, Himalaya Wellness Company, said: “Himalaya has been a pioneer in offering safe, effective, and trusted skin care solutions for decades. “Every Himalaya product aims at solving consumers’ day-to-day personal care problems, and this vision embodies the brand’s mission of bringing Wellness in every Home and Happiness in every Heart. Himalaya Purifying Neem Face Wash is one of our flagship skin care products that has gained trust of crores of Indians to discover ‘pimple-free healthy skin’. With this new campaign, our aim is to educate the consumers and bring to forefront the scientific proof of our efficacy-superiority over the regular face-cleansers.”

     

    Added Sumanto ‘The English Nut’ Chattopadhyay, Chairman and Chief Creative officer, 82.5 Communications India: “The story of Didi advising Chhutki on how to get rid of her pehla pimple works so well for the brand, we want to stay true to it, gently evolving it over executions—just as gently as the brand works on skin to heal pimples. The petal test is the latest edition of our communication. It’s fresh. And it’s convincing.”

     

  • Brings to life Himalaya's vision of "Wellness in Every Home, Happiness in Every Heart"

    Himalaya encourages consumers to prioritize Wellness in new campaign

    By Our Staff

     

    Himalaya Wellness Company, has launched a new equity campaign which inspires consumers across age groups to prioritise health and wellness.

     

    Speaking on the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company, said: “At Himalaya, we believe that wellness is the real happiness. This brand film reiterates our commitment to creating awareness of the role of wellness for healthy and happy living. Himalaya has pioneered and developed a range of head to heel consumer products, reinforcing our vision of Wellness in Every Home, Happiness in Every Heart.”

     

    Added M Damodaran Nair, President & Head of Office, FCB Bengaluru: “Over the last couple of years, we’ve all realised the importance of health and wellness in some way or another. It was the right time for a brand like Himalaya, which has pioneered wellness and built its legacy for over 90 years, to re-instil and reiterate the role of wellness in our daily lives. The old saying ‘health is wealth’ has never been truer, and Himalaya goes one step further to say, ‘wellness is true happiness’.”

     

  • Created by FCB Ulka

    Himalaya launches new equity campaign

    By Our Staff

     

    Himalaya Wellness Company has launched a new equity campaign that inspires consumers across age groups to prioritise health and wellness. The campaign brings to life Himalaya’s vision of “Wellness in Every Home, Happiness in Every Heart.” The campaign is created by FCB Ulka and production is by Gulliver Motion Pictures.

     

    Speaking on the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company, said: “At Himalaya, we believe that wellness is the real happiness. This brand film reiterates our commitment to creating awareness on the role of wellness for healthy and happy living. Himalaya has pioneered and developed a range of head-to-heel consumer products, reinforcing our vision of Wellness in Every Home, Happiness in Every Heart.”

     

    Added M. Damodaran Nair, President and Head of Office (FCB Bengaluru): “Over the past couple of years, we’ve all realised the importance of health and wellness in some way or the other. It was the right time for a brand like Himalaya, which has pioneered wellness and built its legacy for over 90 years, to reiterate the role of wellness in our daily lives. The old saying ‘health is wealth’ has never been truer, and Himalaya goes one step further to say, ‘wellness is true happiness.”

     

     

  • The film conveys benefits of Wheat Germ Oil and Carrot Seed Oil in nourishing lips

    Himalaya launches new campaign for Lip Balm

    By Our Staff

     

    Himalaya Wellness Company has released a new TVC for its Lip Balm.

     

    Sushil Goswami, General Manager, Consumer Products Division, Himalaya Wellness Company, said: “The new TVC has been conceptualised to support Himalaya Lip Balm, one of the most trusted products in our personal care portfolio, and establish it as the go-to solution for chapped and dry lips. The film’s theme conveys the benefits of Wheat Germ Oil and Carrot Seed Oil in nourishing lips and keeping them from getting dry during cold winters.”

     

    Added M Damodaran, Senior Vice President & Head of Office, FCB Ulka: “Winter is here and with it comes the problem of chapped lips . We all use home remedies but carrying around these remedies everywhere is often inconvenient. Using these in front of other people could seem odd, and this is where we found our insight: People want relief from chapped lips but feel uncomfortable using home remedies in public. Therefore, the idea: some things like home remedies are “khane ke liye” and since Himalaya Lip Balm is a natural lip care specialist, it is the best “lagane ke liye” solution. We believe this piece of creative will help shift the consumer’s behaviour from using home remedies to a natural lip care specialist.”