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Tag: Himalaya Men

  • Creates a microsite to urge women for self-examination

    Himalaya Men launches initiative for breast cancer awareness

    By Our Staff

     

    Himalaya Men, a vertical of Himalaya Wellness Company, has launched #RemindHer, an initiative to raise awareness around breast cancer.

     

    As part of the activity, Himalaya Men has created a microsite https://remindher.himalayawellness.in/, where men can write customized messages and share the self-examination steps with women they care for. Women can also log in and take tests themselves.

     

    On the launch of #RemindHer, Archana Sudarsan, Creative Director at Social Panga said: “Being a woman, I know the thought of taking care of self comes the last to our breed. This campaign is an attempt to get the men to join the fight against breast cancer and give women a little more motivation to examine, investigate and stay safe. Because if not for self, we as humans do things for others, that we love and care for. We hope to touch many lives, create more awareness and help women stay safe.”

     

    On launching and working on this campaign, Manik Sharma, Brand Manager, Himalaya Face Wash, added: “It is said that women don’t forget anything easily, but we often see that with their daily hustle, their health takes a back seat. October is observed as the Breast Cancer Awareness Month, and Himalaya Men wants to make sure that Men of this nation don’t let women forget their health this time. This campaign is an urge to every man to remind every woman in his life to self-assess herself and educate other women in her life.”

     

  • The account will be handled by the agency’s Mumbai office

    Kinnect wins creative digi mandate for Himalaya Men

    By A Correspondent

     

    Himalaya Men, from the house of The Himalaya Drug Company, has awarded its digital creative mandate to Kinnect. The account will be handled by the agency’s Mumbai office and was won following a multi-agency pitch.

     

    Said Ashwani Gandhi, Head of Men’s Grooming and E-commerce verticals for Himalaya: “Successfully influencing the male consumer, especially with regards to personal care, is both challenging as well as rewarding. With the number of users and the time spent on digital mediums showing an increase day-by-day, digital becomes an imperative medium for brands, and more so for brands that cater to men. Kinnect comes with strong credentials and has a team of highly motivated and passionate individuals. We’re confident that together we will be able to efficiently build digital as a vital growth driver for Himalaya Men.”

     

    Rohan Mehta

    Added Rohan Mehta, CEO – Kinnect: “The male grooming category that was neglected for years, is a growth driver in the personal care segment today. We are truly excited to partner with Himalaya MEN, a fantastic brand known for leading innovations in this category. With the brand looking to explore new opportunities on digital, we have outlined a creative approach and social media strategy that will elevate the brand portfolio amongst its targeted audience. Our endeavours are focused on making the brand an integral part of men’s daily personal care routine and make it what it truly is – synonymous with men’s grooming!”

     

     

  • Unveils a musical commercial video featuring the duo

    Himalaya Men gets Virat Kohli & Rishabh Pant as brand ambassadors

    By A Correspondent

     

    The Himalaya Drug Company has signed on Virat Kohli and Rishabh Pant as official brand ambassadors for Himalaya Men Face Care Range. They will be seen rapping to the latest proposition by the brand.

     

    Said Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company: “With male grooming emerging as one of the fastest growing sectors in India’s Personal Care segment, Himalaya MEN will play an important role in the new trend of looking good. The concept of “Looking Good…And Loving It” brings to life a unique amalgamation of style as well as the brand vision of “Wellness in Every Home and Happiness in Every Heart”. Being role models, both Virat and Rishabh were our first choice. They perfectly symbolise the brand’s promise to make every young man look good and feel confident,”

     

     

  • Launches a new TVC for India's first-ever facewash co-created with Team RCB for men who lead an active lifestyle

    Himalaya Men and RCB urge viewers to get out and play

    By A Correspondent

     

    The Himalaya Drug Company has come up with a new TVC for it newly launched product- Himalaya Men Active Sport Facewash. This TVC is created through an exclusive association with the Royal Challengers Bangalore. Insights from the RCB players and consumers across the country were considered while creating this product that is geared to tackle skin care concerns of men who have an active lifestyle.

     

    The TVC showcases players from the RCB team including Captain Virat Kohli playfully urging the audience to go out and have an active lifestyle. Commenting on the TVC, Ramarao Dhamija, General Manager- Marketing (Consumer Product Division), Himalaya Drug Company, said: “Himalaya Men Active Sport Face Wash is a breakthrough product based on consumer research which highlighted that men who play sports or lead an active lifestyle prefer a product that can address skin issues caused from profuse sweating, excessive sun exposure and dirt. The idea of co-creating the face wash with team RCB is unique.”

     

    Speaking more about the launch, Ashwani Gandhi, Category Manager, Himalaya Men, The Himalaya Drug Company said, “Having been associated with team RCB for over a year now, we took the opportunity to get first-hand insights from the players on their skin concerns and explored the idea of co-creating India’s first-ever facewash that caters to the skin care needs of men who live an active lifestyle. While creating the TVC we wanted to rope in players who could bring out the uniqueness of the product and at the same time inspire other men to get active with no reservations about their skin. Apart from the TVC, the campaign is supported by a 360 degree marketing plan including Print, outdoor digital and PR. We have also launched the Himalaya Men website here we’re sharing exciting content to further engage consumers.”

     

    Speaking more about the TVC, Prateek Srivastava, Creative Director, Chapter Five, said: “When we received the brief, we were quite excited as the concept of a product co-created with Team RCB itself is very unique, something that no other brand has done before. So, even for the TVC, we wanted to show something that people have never seen before. That’s how we stumbled upon the idea of getting the cricketers to play a different sport. By showing them play Volleyball, we’ve been able to bring a fresh visual imagery into the film which we hope viewers will enjoy watching.”