Tag: Himalaya Kajal

By A Correspondent

The Himalaya Drug Company has launched a new TVC for Himalaya Kajal, featuring the actress Kajal Aggarwal.

Said Ramarao Dhamija, General Manager-Marketing (Consumer Product Division), The Himalaya Drug Company: “We are very excited to have Ms. Kajal Aggarwal on board for Himalaya Kajal, as she perfectly captures the essence of the product with grace and ease. She truly reflects the fun personality that we have attempted to showcase through the TVC and is a great value-add for our brand. She complements the intense expressive eyes concept that we have tried to capture through her expressions in different scenarios.”

Added Sangeetha Sampath, Unit Creative Director, Mullen Lintas:“We wanted to be true to Himalaya Kajal’s benefit of intensely expressive eyes. Hence, we decided to tell the story only through eyes, and not words. Kajal Aggarwal has the most beautiful, expressive eyes. She was the perfect fit. And her name is a bonus too.”