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Tag: Himalaya Herbals

  • Her last stint was with Ogilvy Soho Square as VP & Head of Office, with brand engagements such as Himalaya Herbals, Bangalore International Airport, Air Asia and Diageo

    Ganga Ganapathi joins Orchard as Sr. VP & Branch Head for Bangalore office

    By A Correspondent

     

    Ganga Ganapathi has joined Orchard Bangalore as Sr. Vice President & Branch Head.

     

    Ganga joins Orchard with 18 years of experience, with eight years in advertising following which she spent five and a half years at HP Global Analytics. Ganga’s advertising stint began with DDB Mudra & Ogilvy where she worked on brands such as IBM, TTK Prestige, Titan, Lenovo and Diageo. In 2013, she moved back to Ogilvy as Vice President of the IBM global business. Her last stint was with Ogilvy Soho Square as VP & Head of Office, with brand engagements such as Himalaya Herbals, Bangalore International Airport, Air Asia and Diageo.

     

    Speaking about her new role, Ganga Ganapathi, Sr. Vice President & Branch Head, Orchard Bangalore says, “For me, joining Orchard has meant buying into an audacious dream, a dream where the foundations have been laid and now need building upon. After so many years spent in advertising, one grows to love the business for everything that it can be, and must be. I’m hoping to make a difference to this wonderful world we love (or love to hate) while also achieving some ambitions that are very close to my heart in the space of growing people, storytelling and concrete business impact.”

    Apart from her day job, Ganga is actively involved in the #saveRCauvery campaign, and campaigning for greater gender diversity in the corporate world.

     

    Speaking about Ganga’s new role at Orchard, Kaizad Pardiwalla, Chief Operating Officer, Orchard Advertising says “Ganga has extensive experience in the advertising industry, having worked on well-known brands such as Diageo, Lenovo, IBM, Air Asia, Himalaya. Orchard is an agency with tremendous upward momentum and is constantly delivering discontinuous business growth for our clients through our philosophy of Culture Hacking (leveraging strong and relevant cultural insights to fuel brand growth). Orchard today is recognized as a #GreatPlaceToGrow for both, brands and its people. And I am delighted for a talented and creative professional like Ganga to get on board and drive our vision and purpose further.”

     

    In her new role, Ganga will be replacing Neha Contractor, current Branch Head & Vice President at Orchard’s Bangalore office. Neha who joined Orchard in March 2014 will be moving onto another role within the group.

  • Communication to the target audience gets re-defined through its new TV campaign

    Himalaya Herbals ‘First Pimple’ campaign gets a fresh look

    By A Correspondent

     

    The Himalaya Drug Company has launched its new TVC to drive the usage of its flagship product – Himalaya Herbals Purifying Neem Face Wash. The campaign captures emotions attached to the first pimple and how teenagers turn to their near and dear ones to seek solutions.

     

    The new TVC has been conceptualized by Soho Square and directed by Gajraj Rao. Backed by the consumer insight, the 30 sec ad showcases teenagers turning to their family for advice on skincare especially when it includes concerns like pimples. Himalaya’s new commercial reveals how two siblings bond over a shared concern while also throwing light on the emotions attached with the first pimple. The elder sister helps her younger sister by motivating her to face her first pimple. The commercial ends with the functional benefit of using Purifying Neem Face Wash for pimple free skin, with the underlying message ‘Himalaya sabse pehle’

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company said, “Himalaya Purifying Neem face Wash is our flagship product of the portfolio.  Being market leaders, we plan to increase awareness on Facial Cleansing and thereby drive category penetration and growth which is pegged at INR 1640cr and growing at 17%. Providing ‘Pimple Free Healthy Skin’ to teenagers has always been our endeavor, and the new commercial delivers the message in an interesting way. The communication has been backed by strong consumer insights and we feel the commercial will connect with the teenagers and enable them to have Pimple free Healthy Skin.”

     

    “Only 11 per cent of Indian households use face wash and there is a huge potential to drive penetration. Our First Pimple campaign is planned towards recruiting new users in the category. Pimple is one of the bigger skin problems that Indian girls on the face. They start dealing with it at an early age of 13. The campaign connects with these girls and assures them of a solution with Himlaya neem face wash.

     

    Consumer study reveals that when girls get for the first time, it starts playing on their mind and they get distracted. Elder siblings play an influential role at this age. The sweet bantering between 2 sisters in the communication drives emotional connect with these girls and builds positive inclination towards the brand” says Rahul Panchal, Marketing Manager, Face Care.

     

    “Himalaya Neem face wash created the face wash category in India and continues to carry the responsibility of inspiring new entrants.  In its current avatar the communication taps into the trend of talent and performances being an important part of our audience’s life. The brand continues to build on the theme of trust and confidence that it has come to be known for,” said Ganga Ganapathi, Vice President, Soho Square

     

  • Natural and Pure emerge as strong messages in its new TVCs

    Himalaya Herbals unveils series of campaigns around new products

    By A Correspondent

     

    The Himalaya Drug Company has launched a series of campaigns for its products Strawberry Shine Lip Balm and Cocoa Butter Intensive Body Lotion. The new campaigns, conceptualised by Karishma Lintas, emphasises the brand’s commitment to natural and pure solutions.

     

    The commercial for Himalaya Strawberry Shine Lip Balm rolls out with a series of shots showcasing five protagonists with a concept around, “Wearing a natural smile.” It captures young women in different situations that includes a runner, a girl in college, a girl baking a cake or on a date with her boyfriend. The last girl is seen at the airport applying Himalaya Strawberry Shine Lip Balm as she looks at the arrival board, showcasing a sense of happiness. Every situation has a happy ending like a well baked cake, a runner breaking her own record or a girl being proposed to by her boyfriend, which brings ‘natural smile’ to their lips. Himalaya Strawberry Shine Lip Balm doubles the feeling of joy by bringing out a genuine smile.

     

    The second commercial for Himalaya Cocoa Butter Intensive Body Lotion captures the essence of purity and revolves around the concept of “The Purest Feeling.” The protagonist uses Himalaya right before her performance on stage. The commercial captures her flawless skin and depicts her movements as the other dancers observe her being mesmerized by the softness and fragrance of the lotion, the protagonist exudes confidence like never before.

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company, says, “Today, categories including Body lotions and Lip Balms are seeing a substantial growth in the market, especially amongst college goers, who are more wary of problems like skin dryness and chapped lips. While, skincare problem is their primary concern, they are increasingly becoming more comfortable with natural ingredients based solutions while not compromising on good sensorial. To meet these requirements we have re-launched our Body Lotions with advanced formulation, premium packaging and appealing sensorial. Our Strawberry Shine Lip balm is the first lip balm formulated using 100 per cent natural color in India. With intense competition in both the categories, we feel our products are differentiated and efforts are being made to communicate their USP in our new TV commercials.”

     

    G V Krishnan, Executive Director, Karishma Lintas said, “Our task was to bring to life the key strength of Himalaya – natural ingredients and 100 per cent herbal color – in a manner that appealed to our TG. The idea of ‘natural smiles’ came from the product benefit and appeals to our target audience on an emotional level. In other words, the most beautiful smiles are the genuine ones.”

     

    Adding further he said, “The benefit of any moisturizing lotion is soft smooth skin. Our challenge was to communicate the product superiority (purest ingredients) of Himalaya Cocoa Butter Body Lotion in a unique manner. The creative idea ‘skin so soft, you feel like you want to touch it over and over again’ was given a new twist: instead of playing out the usual scene of the user being complimented by another person, here she is amazed by the softness of her skin and she loses herself to that moment.”

     

    Created by RU Films, the TVCs have been directed by Ravi Udyawar and produced by Binny Kapadia.

     

  • Ad highlights the message "Kab tak bachte rahoge from deep facial impurities" in an 'HD' world

    Himalaya unveils first TVC for purifying Neem Scrub

    By A Correspondent

     

    The Himalaya Drug Company has announced the release of its first television commercial for Purifying Neem Scrub, a Neem-based deep cleanser. The ad highlights the importance of pure skin in today’s ‘High-Definition’ lifestyle.

     

    Hemang Vasani, Brand Manager – Himalaya Herbals said, “Young girls today are conscious about how they look and they are increasingly taking extra care of their face. They begin to use face cleansing products as early as 12 years of age. They are aware of their skin requirements and are willing to use a product that addresses their problems. Our on-going consumer study reveals that impurities like blackheads, dirt and dead skin are a big cause of concern amongst young girls. Himalaya Purifying Neem Scrub helps remove these deep-rooted facial impurities.”

     

    Taking cues from the life experiences of the Facebook generation, our Purifying Neem Scrub TVC showcases the life of a young college girl, who returns home after a party and logs on to her social media page. While browsing through the party pictures online, she notices the visible impurities on her face and is both embarrassed and worried. The following day, her embarrassment further increases when she zooms in to watch the party video with her friends. The TVC goes on to elaborate the functional benefit of using a scrub to keep the skin free from impurities with the key message “Kab Tak Bachte Rahoge”.

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company, said “Face Packs and Face Scrubs is currently a Rs.400 crore category. We see it growing to Rs. 600 – 800 crore in three-four years, largely driven by changing consumer behaviour. Consumers today are at ease to experiment different products that will help address their skincare problems. We continue to see a growing preference for salon care at home. Himalaya is a leading Face Care brand in the country and with this communication we want to build the Face Scrubs category and create awareness of its role in providing problem- free pure skin for young girls.”

     

    With social media being an important part of this TVC, the brand also ran a teaser campaign leading to the release of the TVC on its brand page on Facebook Himalaya Herbals India. A persona inspired from Priya in the TVC was created to communicate the many real life instances when skin impurities leave people troubled and embarrassed. The weeklong campaign took people on a journey showcasing the transition from skin problems to problem free skin and the reason behind the new found confidence and vibrance in Priya! During this campaign period, the Facebook page reached out to over 3, 50,000 users.

     

    Created by Apostrophe Productions, the TVC is directed by Amit Baidya, whose past work includes commercials for brands in FMCG, consumer durables & media.