MxMIndia

Tag: Himalaya BabyCare

  • The unscripted film delivers a refreshing take on what motherhood means

    Himalaya unveils #momsunplugged campaign on digital medium

    By A Correspondent

     

    Turning the spotlight on mothers in a unique way, Himalaya has launched a digital campaign, #momsunplugged. Captured in a series of unscripted films, the campaign features spontaneous and heartfelt conversations between real moms sharing their emotions, experiences of joy, fear, guilt, apprehensions, and efforts to create a new identity while exploring the world of motherhood

     

    “We launched Himalaya for Moms to help mothers in their journey of motherhood. Through #momsunplugged, we wanted to feature them in their true sense. This is our first campaign that allows mothers to speak their hearts out in the most candid way. We hope to ignite these conversations among mothers to share their happiness, sadness, anxiety, and experiences that comes with motherhood. We want mothers to believe that it is completely normal to feel anxious during this period. Unless we acknowledge their concerns, they will continue to feel stressed and imperfect,” said N.V Chakravarthi, General Manager Himalaya BabyCare.

     

    This campaign will be accessible on various digital platforms including Himalaya BabyCare’s Facebook Page, Blog and YouTube.

     

  • Campaign seeks to get mothers to be aware of their own needs during pregnancy and after

    Himalaya unveils digital campaign targeting mothers

    By A Correspondent

     

    The Himalaya Drug Company has launched a digital campaign — #BecauseYouNeedTakingCareOfToo, for its personal care product line ‘Himalaya for Moms. The products include Soothing Body Butter (three variants- Rose, Lavender and Jasmine), Toning Massage Oil, Anti-Rash Cream and Nipple Care Butter.

     

    The video captures the emotions of a mother whose daughter is entering motherhood and the tag line #BecauseYouNeedTakingCareOfToo rightly highlights the need and importance of self-care while devoting all her time towards the new born. The video shows a glimpse of the emotional and physical changes that a mother goes through during this phase of her life.

     

    Said Chakravarthi N V, General Manager Marketing, Himalaya BabyCare: “The core idea behind #BecauseYouNeedTakingCareOfToo is the insight that once a baby is born, moms have little time left to look after their personal care needs and self-care is mostly side lined. The video is an attempt to emphasise its importance with the help of safe and herbal product range for mothers.”