MxMIndia

Tag: Hima Das

  • The campaign garnered over 40million impressions across digital verticals with the app witnessing a spike of over 100,000 new downloads in three days

    Muse Dot Media executes digital campaign with Hima Das and Likee

    By A Correspondent

     

    Muse Dot Media in association with video content app, Likee, conducted a digital Guinness world campaign with sprinter Hima Das and 50 other popular influencers including Shakti Mohan, Sahil Khan, Anushka Mitra etc.

     

    Said Vaibhav Pathak, COO, Muse Dot Media: “The idea was to create a campaign that transcended state line and brought a feeling a feeling unity among audience and content creators across the country, especially at a time when the internet is full of hate & trolls. The association with Hima Das was a masterstroke for us as it blended passion & patriotism creating a strong positive impact on our brand audience. We were successful in bringing out what we aimed for. Having been associated with Likee since its introduction in India, it is extremely important to ensure the app gets results in the form on numbers and I am glad we were successful in doing so. We share a great relationship with the brand and look forward to taking the app to newer heights in India and globally.”

     

    Added Dev He, India Head- Likee/Bigo: “Since the day Muse Dot Media pitched us the campaign, we were sure it would create a strong ripple effect in the digital space. Watching the changing dynamics of the digital influencer community is really intriguing and I am glad that we are being able to reach out to people who are paving new roads digitally with innovation and talent. Muse Dot Media has been our partner since the beginning and has evolved into a pioneer for digital & offline brand campaigns. We aim to continue working with their talented team and provide a platform to brilliant influencers in the country to create good content while spreading the message of unity.”

     

     

  • Gatorade has been studying ways to help athletes improve performance

    Gatorade India appoints Hima Das as brand ambassador

    By A Correspondent

     

    Gatorade India announced that it has signed on athlete Hima Das as its brand ambassador. She joins athletes PV Sindhu and Neeraj Chopra as the brand’s ambassador in India.

     

    Gatorade India will work with Hima Das during the period of partnership to understand her training and race-day nutrition better.

     

    Announcing the partnership, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said: “We are delighted to welcome Hima Das into Gatorade’s family of athletes. As the world’s no.1 sports drink brand, Gatorade has always aimed to identify athletes it believes in, early on in their careers and push them to power their performance by enabling them to achieve more with the right balance of nutrients including fluids, electrolytes and carbohydrates. Hima personifies the spirit of the brand through her persevering attitude and unwavering spirit to win. We believe that Gatorade is the perfect fuel to partner with Hima Das as she sets out to achieve new accolades for the country.”

     

     

  • Hima will now be equipped with the best offerings from adidas for her racing and training needs

    Adidas ropes in Hima Das to inspire young athletes

    By A Correspondent

     

    Adidas has announced that it has roped in young athletics sensation Hima Das to inspire young athletes.

     

    Said Adidas India Managing Director, Dave Thomas: “At Adidas we believe that ‘through sport, we have the power to change lives’ and Hima is a great example of this. Many of our associations and partnerships are focused on empowering youth in India and making a positive change… Adidas is very keen to support India’s youth and to build a stronger sporting spirit and ambition in them.”

     

    Ådded Sean Van Wyk, Senior Marketing Director, Adidas India: “Hima is an inspiration not just for women and girls, but for the entire country and we take pride in having her join team adidas. She has created history and we shall help her in her journey to maximize her potential and become the best in the world. On this journey with her, we shall, together, inspire today’s youth to take to sports and create a positive change in and around their lives.”