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Tag: Hide & Seek

  • The commercial was conceptualised by DDB Mudra

    New campaign for Parle’s Hide & Seek

    By Our Staff

     

    Parle, the leading manufacturer of biscuits and confectionery, has announced the launch of a new campaign for its sweet biscuit brand, Hide & Seek. The commercial was conceptualised by DDB Mudra.

     

    Commenting on the campaign, Mayank, Senior Category Head at Parle Products, said, “As we continue to expand our reach in the international markets, we remain dedicated to providing the Indian consumers with premium products that offer great taste. Hide & Seek has been our flagship brand in the premium sweet cookies segment and we are thrilled to introduce this new campaign to our audience. We believe that the ‘Start your story with Hide & Seek’ campaign will help strengthen the brand’s position in the market and reinforce our commitment to delivering the best chocolate experience to our consumers.”

     

    Added Rahul Mathew, Chief Creative Officer at DDB Mudra Group: “Hide & Seek cookies have been synonymous with the best chocolate experience in the sweet cookie segment for years. Our aim with this campaign is to remind our target audience to not hide from the one they seek. The film portrays this message in a charming, lively, and enjoyable way.”

     

  • Films conceptualized by Brand League Partners

    3 new TVCs for Hide & Seek biscuits

    By Our Staff

     

    Parle Products has launched its latest advertising campaign for their chocolate chip cookie brand Hide & Seek with a sharp focus on establishing its identity as an enabler of first -time conversations. The films have been conceptualized by Brand League Partners.

     

    Said Mayank Shah, Senior Category Head at Parle Products: “We, at Parle Products, realise how important it is for a brand to be a part of a customer’s journey. There are certain moments that we all face while growing up as teenagers and we understand the significance of these changes and decisions we make at that time. All of us have come across that time in adolescent years when the fear of rejection keeps us away from initiating conversation with that special someone. Our premium brand Hide & Seek resonates with young and innocent love while acting as an enabler to ignite a spark in situations wherein people feel hesitant to express themselves freely or directly. Our brand plays the role of breaking the ice so the first-time conversations between two young people are comfortable and relaxed. Since the campaign is targeted towards teenagers, it’s not about intense love but about innocent attraction & young playful chemistry. The campaign is light-hearted and at the same time builds our brand so that we achieve top-of-mind recall among consumers and continue our brand narrative. With this TV and digital campaign, we aim to strengthen our position in the chocolate cookies category.”

     

    Added Samir Chonkar, Head at Brand League Partners said, “We wanted to create something special for consumers and we are happy to be able to create a theme for Parle’s Hide & Seek brand – ‘Start your story with Hide & Seek’, which will bring forth something relatable, fun and engaging experience for everyone! The films showcase cute and innocent interaction between couples designed to appeal to customers’ lovestruck-side and get some attention directed towards the brand.”