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Tag: Hershey’s

  • To roll out Season 4 of its flagship web series – Butterflies

    Terribly Tiny Tales teams up Hershey’s India

    By Our Staff

     

    Terribly Tiny Tales (TTT), storytelling collective platform, rolls out Season 4 of its flagship web series, Butterflies, in collaboration with Hershey’s India to earmark Valentine’s Day this year.

     

    Commenting on the launch of Season 4, Anuj Gosalia, Founder & CEO of TTT, said: “Butterflies is a celebrated web series by TTT. Our audience, year after year, on Valentine’s Day awaits a new season with bated breath. This year is special because we’re doubling down on our partnership with Hershey’s to make Season 4 bigger and better. Every film, this season, will take the audience through a heart-warming journey of love, connection and that special Butterflies moment. Hershey’s is one of the world’s most loved chocolate brands and we want to strengthen their incredible growth in India by creating stories and moments that are entertaining, engaging and relevant. Season 4 stories give audiences a chance to interact with the brand over stories that truly touch a chord. ”

     

    Added Ankit Desai, Marketing Director, Hershey India: “With our iconic brand HERSHEY’S, we aim to explore collaborations that resonate with our audience, while enabling them to celebrate togetherness with their loved ones. Valentine’s Day has always held a special place for our consumers, and with our premium, indulgent range of chocolates, we want to make their bonding moments even more special. Valentine’s Day is symbolic of expressing love to all your loved ones, coined as #YourForevers . Through our association with Terribly Tiny Tales we want to convey to our audience that, like our indulgent range of chocolates, love comes in all shapes and forms, be it with your partners, your spouse, your mother, or your best friends . Season 3 of Butterflies was a huge success, with Terribly Tiny Tales amping up our game with rich storytelling and flowery plots. We hope that with this collaboration too, we are able to engage our audiences with heartfelt content.”

     

  • The film brings alive Hershey's positioning of #DipthemomentinHershey's

    Lowe Lintas salutes kids in Hershey’s new campaign

    By Our Staff

     

    Hershey’s has launched a campaign in which it salutes and embraces children who spent the series of lockdowns patiently by staying indoors. Conceived by Lowe Lintas Mumbai, the film brings alive Hershey’s positioning of #DipthemomentinHershey’s and being #BetterTogether while being #HappyatHome.

     

    Speaking about the campaign, Sarosh Shetty, Marketing Director, Hershey India said: “The lockdowns have been difficult for parents. It has made every parent wonder how they will juggle office meetings, household chores and their kid’s needs at the same time. To everyone’s surprise, children have proven to be a strong pillar of support throughout this challenging phase. This film is a tribute to our little champs, who not only faced every situation with a smile, but also inspired us to keep going – in their own sweet and endearing way. They have helped us create more ‘moments of goodness’ in our everyday lives, which is what brand Hershey’s stands for – it is about celebrating the simple moments of bonding with our loved ones. We hope this film brings that alive for our consumers.”

     

    Commenting on the film, Joshua Thomas, Executive Creative Director, Lowe Lintas added: “Some of the sweetest moments in life are the ones spent with the ones we love, and the bright spot in this otherwise gloomy lockdown was just that. Hershey’s has always stood for precious moments of togetherness and this ad is another expression of that.”