By Our Staff
L&K Saatchi & Saatchi, a part of Publicis Groupe India, has conceptualised the launch campaign for Hero MotoCorp’s premium and iconic bike Karizma XMR. Titled #LiveTheLegend, the campaign pays homage to the rich legacy of Karizma, known for revolutionising sports biking in the country.
Said Kartik Smetacek, Chief Creative Officer, L&K Saatchi & Saatchi: “The one thing that became apparent the moment we started working on this brand was that this is not another bike, this is the Karizma. Even a decade later, the name commands something more than respect, it commands reverence. The campaign sought to harness this brand love, to stir it, grow it and create an aura for the next avatar of this legendary name.”