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Tag: Hero Cycles

  • To redefine its brand narrative

    Wieden+Kennedy collaborates with Hero Cycles

    By Our Staff

     

    Hero Cycles has collaborated with Wieden+Kennedy to bring a “fresh, contemporary perspective” to the entire brand portfolio of the company.

     

    Said Ayesha Ghosh, President, Wieden+Kennedy India: “When a storied brand like Hero Cycles is revitalised with the energy that Aditya Munjal and his team have brought in with their ambitious plans, it can only mean that the future looks rosy for the brand. Wieden+Kennedy has been known to infuse the spirit of the times into legacy brands. That’s our single point agenda on this one.”

     

    Added Aditya Munjal, CEO, Hero Cycles: “As we embark on a journey to transform not just ourselves but also how consumers see cycling in India, it is imperative to have an equally committed partner onboard. With Wieden+Kennedy’s unique approach and experience, I believe Hero Cycles will bring about an impactful change in its interactions with consumers, and we are very excited to start this ride with them.”

     

  • Commits to buttressing continuous global growth and mark-to-market initiatives for the Hero brand with his two decades of rich experience

    Hero Cycles appoints Rohit Sharma as Chief Communications Officer

    By A Correspondent

     

    Hero Cycles has announced another senior level executive appointment of Rohit Sharmaas Chief Communications Officer.Hiscore responsibility is leading and driving all communications for the Hero Cycles group and thereby heading and managing the Public Relations and Corporate Communications functions as well.

     

    According to Pankaj Munjal, CMD, Hero Cycles, “We extend a warm welcome to Rohit Sharma. He joins us as an integral part of our key marketing team. We value the space we occupy in the collective consciousness of the Indian people and amongst our well-wishers. Hero Cycles is fast growing into a brand which stands for quality, friendliness and health. I am sure that Rohitwill help develop our reputation capital at all levels and for multiple audience sets simultaneously. I wish Rohit Sharmaall the best in his new innings with us.”

     

    Commenting on his appointment, Rohit Sharma, CCO, Hero Cycles, said, “In my role as the CCO,my endeavour would be to create a brands which people would like to spend their time with and make a part of their everyday lives. I believe that Hero Cycles is a strong culture brand which is both timeless and age agnostic. It represents a free-spirit which and is loved both by the masses as well as the classes. As part of the kaleidoscope of the mother brand Hero, UT and Fire Fox brands hold immense potential and promise. I look forward to assisting our CMD, Pankaj Munjal in all international and domestic acquisitions as well as entrepreneurial projects which would help further expand the groups’ business and reach across the country and the globe.”

     

    Rohit Sharma,who was born in Amritsar, is an MBA from IILM and is stationed in Delhi. He possesses over two decades of enriched and diverse experience in sales and marketing and has worked with leading organisations such as Zodiac, Times of India, Lowe Lintas and Partners, and JWT. He has also been helped in building mega brands such as Xerox, ITC, McDonalds, Nestle and the Hero group.