MxMIndia

Tag: Herjit Bhalla

  • To further strengthen the leadership at Hershey India

    Hershey’s appoints Geetika Mehta as MD

    By Our Staff

     

    Geetika Mehta
    Geetika Mehta

    The Hershey Company, or Hershey’s, has announced the appointment of Geetika Mehta, as Managing Director, India. Geetika’s appointment will further strengthen the leadership at Hershey India. She will be reporting into Herjit Bhalla, VP, India and AEMEA at The Hershey Company who was recently elevated to a global role. Herjit reports directly to Rohit Grover, President, Hershey International.

     

    Said Bhalla: “The Indian market is of significant importance to us and is critical to our long-term growth plans. In our endeavor to further strengthen the leadership and drive resilient growth and execution, we are delighted to have Geetika onboard. With a proven track record of building and nurturing small businesses and leading growth for large businesses and driving profitability and turnaround, I am confident that Geetika will successfully lead the Hershey India team into the next phase of growth, scale and evolution.”

     

    Commenting on her appointment, Mehta added: “I am excited to start my new journey and be a part of the wonderful narrative at Hershey India. My central focus will be on the next phase of growth in developing a strong, multi-category play while strengthening positions across key growth segments. I look forward to script a strong growth story in India with the immensely talented team here.”

     

  • The film encourages consumers to boost their energy and lift the lockdown on their passion and hobbies, notes a communique

    Sofit unveils new digital film

    By A Correspondent

     

    Hershey India, one of the world’s leading snacking giants, recently unveiled a new digital film for its brand Sofit. Through this digital film, notes a communique, the brand encourages consumers to live their passions and an active lifestyle, as they step ahead each day stronger during this lockdown.

     

    Commenting on the new digital film, Herjit Bhalla, Managing Director, Hershey India said: “While the lockdown is challenging for all of us, it has opened doors for pursuing a new hobby or skill. In today’s times, as consumers effortlessly don on different hats at home, we want them to also be cognizant about their health and overall well-being. Through Sofit’s latest digital film, we are encouraging our consumers to boost their energy and re-ignite their lost hobbies and passions.”

     

    Added Sarosh Shetty, Director of Marketing at Hershey India: “The film beautifully captures how Sofit’s range of delicious, plant-protein based products like Sofit Soy Milk, Sofit Almond Milk and Sofit Protein Cookies give us some healthy energy to nurture our passions and hobbies, even in this challenging lockdown phase. This highly engaging film is based on an interesting creative idea wherein various inanimate objects such as a piano, paint brush, skipping rope, gardening tool, dumbbell and frying pan metaphorically rejoice at finally being put to use after such a long time. Through this film, Sofit aims to help its consumers face these unprecedented times with energy and vigour.’’

     

     

  • The ad positions Sofit as an all-day drink that provides healthy energy to meet the challenges of urban life

    Hershey India launches new Sofit ad featuring John Abraham

    By A Correspondent

     

    Sofit has released its new ad featuring brand ambassador John Abraham. Said Herjit Bhalla, Managing Director, Hershey India: “Sofit is a brand of strategic importance for Hershey India Pvt Ltd. Indians today are passionate about Health &Fitness and aim to have it all while juggling between work, travel and their passions. Sofit is an ideal drink to consume for anyone aiming for an active lifestyle. We have also recently introduced Sofit in a Coffee Mocha flavour, which can be consumed both hot and cold, for those who love a healthy wake-up brew.”