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Tag: Hemant Shringy

  • To promote the ongoing creative revolution

    FCB Ulka names Hemant Shringy as new CCO

    Hemant Shringy
    Hemant Shringy

    FCB Ulka has onboarded Hemant Shringy as its new Chief Creative Officer (CCO).

    Shringy will partner CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country.

    Dheeraj Sinha
    Dheeraj Sinha

    On the appointment, Dheeraj Sinha, FCB Group CEO of India and South Asia, said: “Our focus on building a new-age agency demands fresh perspectives. At FCB, our goal is to unite top-tier creative talent and demonstrate that creativity serves as an economic multiplier. Hemant’s track record of delivering outstanding creative solutions, resulting in brand recognition and business expansion, positions him ideally as the creative helm for FCB Ulka.”

  • Highlights its energy-efficient Energion ceiling fans

    BBDO films new TVC for Crompton Greaves

    By Our Staff

     

    Crompton Greaves Consumer Electricals has unveiled its latest multimedia campaign for its new energy efficient range – Energion ceiling fans. Titled Savings Karo Without Compromise, the campaign draws attention to Crompton’s progressive approach on sustainability and energy efficiency. The TVC is conceptualised by BBDO.

     

    Speaking about the company’s latest campaign, Pragya Bijalwan, CMO – Crompton Greaves Consumer Electricals Ltd. said: “Our endeavour is to offer innovative sustainable solutions to our consumers. We’re constantly looking for opportunities to innovate and offer energy efficient appliances, thereby reducing our consumer’s energy consumption.”

     

    Added Hemant Shringy, CCO BBDO India (Mumbai): “Crompton’s brand proposition of ‘Let’s Hangout Ghar Pe’ has continually resonated well with the younger target audience. Taking the playful banter forward, the current film shows the wife trumping the husband once again. She challenges his scepticism when it comes to getting the best of both worlds – powerful breeze and energy saving in the same fan. We wish to land the sharp benefit in an easy and snackable manner.”

     

  • The Piramal-owned skincare brand has unveiled a digital campaign by BBDO India

    BBDO India’s #WFHFace for Lacto Calamine

    By A Correspondent

     

    Piramal’s skincare brand Lacto Calamine has got BBDO India to create a digital campaign around Work From Home skincare hashtagged #WFHFace.

     

    Said a Piramal spokesperson: “Covid-19 has pushed us to look at skin care from a ‘back to basics lens’. Earlier, cosmetics were set to be the market leaders but with work from home becoming the new normal, there is an innate need to groom well but not ‘over do’ it. With our philosophy of “Doing Well and Doing Good” where our aspirations are always backed by purpose, we embarked on our contextual Piramal’s #WFHface Lacto Calamine campaign with our marquee product Lacto calamine for our customers to take better care of their oily skin”.

     

    Added Hemant Shringy, Chief Creative Officer, BBDO India: “The ‘new normal’ has had a great impact on the beauty category. Faces are either behind closed doors or behind masks. But a skin care product like Piramal’s Lacto Calamine is hugely relevant even now. Which is why when Shruthi, (the Senior Creative Director on the brand) shared the idea of ‘WFH Face’ we fell in love with it. It’s so real. And even the execution – every single word of the narrative, the cast, the nuances are refreshingly relatable”

     

     

  •  “Silence Bhi aur Energy Savings Bhi” is what the campaign is called

    Crompton launches new TVC campaign

    By A Correspondent

     

    Crompton Greaves Consumer Electricals has unveiled its latest multimedia campaign called “Silence Bhi aur Energy Savings Bhi” for the launch of a new range of SilentPro ceiling fans. It is conceptualised by BBDO India.

     

    Speaking about the company’s latest campaign, Rohit Malkani, Vice President, Marketing, Crompton Greaves Consumer Electricals Ltd. said: “We are very pleased to launch this campaign for our new range of ceiling fans called SilentPro that captures the very nuances of everyday life. Crompton has consistently innovated to provide meaningful solutions that ease the consumers’ life. We understand that the fan is one of the most essential/fundamental necessities at home. At the same time, energy efficiency is also one of the driving factors in trying to save costs as well as doing our bit in contributing to the environment. Hence, keeping in mind how everyone needs a little bit of peace and quiet today more than ever before, we hope that the campaign addresses the same and our product helps in bringing comfort, long term benefit in energy savings as well as (mental) peace to the people.“

     

    Said Hemant Shringy, Chief Creative Officer, BBDO Mumbai: “The noise of a fan is something that we are so used to that we don’t realise how we have compromised our lives around it. We speak loudly, we keep the television volume high and often miss out some moments and conversations. Only once we experienced Crompton SilentPro did we realize what we were missing, and that we can experience silence even when the fan is on. Innovations like these make communication a lot easier. We really just highlighted the reactions that we all had. Because just like the husband in the film, we too felt, ‘Sab fans awaaz karte hain’ (all fans make noise). And that made room for interesting banter between our couple. This film adds to the world of the Crompton couple that we have so far lived with featuring the various offerings and innovations from Crompton – from fans and lights to coolers and home appliances.”

     

     

  • The online campaign speaks of people who are not only using 4G for education, but to learn new skills, instruments, languages and everything that the world of the internet has opened up, even during a lockdown

    BBDO & Idea 4G work on learning in lockdown

    By A Correspondent

     

    Idea 4G has unveiled a new campaign crafted by BBDO India titled Online Seekho #Apnokesaath. It celebrates people who are learning and teaching online with the power of 4G internet.  The online campaign speaks of people who are not only using 4G for education, but to learn new skills, instruments, languages and everything that the world of the internet has opened up, even during a lockdown.

     

    Said Kavita Nair, Chief Brand and Digital Transformation Officer, Vodafone Idea Limited: “Brand Idea believes that mobile telephony can transform people’s lives in a positive manner. As Indians prepare to embrace the new normal, Idea acknowledges people who used this lockdown to fulfil their dreams and lent a helping hand to others. Idea 4G’s campaign Online Seekho #Apnokesaath showcases Idea 4G network enabling Indians to stay connected and learn new things when the world had come to a standstill.”

     

    Added Hemant Shringy – Chief Creative Officer, BBDO India Mumbai: “Brand Idea has always offered a mobile telephony driven possibility or ‘idea’ for the time. And it’s great to know that as we stay home, there is no lockdown on networks, connectivity and most importantly on learning”.

     

     

  • #LearnLiveOnline to resonate with K-12 students across India

    Vedantu’s new film promotes its personalized online learning toolkit

    By A Correspondent

     

    Online learning platform Vedantu has launched a brand campaign titled ‘Samajh aayega toh mazaa aayega’.

     

    Speaking on the campaign, Vamsi Krishna, CEO & Co-Founder, Vedantu said: “We are excited to launch our first brand film to spread the message that learning should be fun and engaging. This film is a culmination of Vedantu’s journey that began in 2014 as the first to bring LIVE classes, to now, in 2019, as a frontrunner in the LIVE and personalized learning space. Technology has played a massive role in this timeline where we have reimagined and evolved the teaching and learning experience. Bringing in a new wave, we hope students will adopt the LIVE and online way to transform learning forever.”

     

    Added Hemant Shringy, Chief Creative Officer of Vedantu’s creative agency BBDO India: “When we heard about Vedantu, we knew it was going to be a positive revolution in education. It is the best of both worlds and a sweet spot between human interaction of LIVE classes and the new-age progressive technology that makes learning accessible and enjoyable. And when we attended a live class, we were amazed! The experience was unmatched. The product is the hero here and our job was to bring that a live in a communication that brings forth the empathy the creators have for the students and the real struggles they go through, in a format that appeals to the students and the parents.”