MxMIndia

Tag: Hemant Misra

  • Rolls out a new multi-channel campaign and a television commercial with Deepika Padukone

    Goibibo encourages young Indian travelers to GoBefikar

    By A Correspondent

     

    Online travel company Goibibo has launched a new campaign ‘GoBefikar’ to encourage young India to book their travel without any hassles and worries.

     

    Said Sunil Suresh, Chief Marketing Officer, Goibibo: “With more and more Indians wanting to spend their leisure time traveling and exploring new places, we want to give them a hassle free way of fulfilling their travel aspirations. With our new campaign, we want to assure travellers that when they book on Goibibo they can rest assured that they will get the best accommodation experience that they have come to trust on GoStays.”

     

    Added Hemant Misra, Managing Director, MagicCircle Communications: “This campaign for Goibibo heralds an invite for carefree travel. The television commercial captures the surprise that comes with the promise of being carefree. First in a series of TVCs that will invoke the young Indian to cast aside their worries to Goibibo and travel carefree to delightful destinations”.

     

     

  • The campaign aims to reach out to its consumers with a compelling reason to book their international travel online

    Alia & Ranveer return with new brand message for MakeMyTrip

    By A Correspondent

     

    MakeMyTrip Limited has launched its new TV campaign with its brand ambassadors Ranveer Singh and Alia Bhatt. The campaign aims to reach out to its consumers with a compelling reason to book their international travel online with features like – MMT 24×7 Hotline for International flights and hotels and international hotels preferred for Indians.

     

    Commenting on the new TVC, Saujanya Shrivastava, Group Chief Marketing Officer, MakeMyTrip said: “With continuing upswing in Indians traveling internationally for leisure and business, being India’s one-stop-travel shop we want to provide the best solutions that go beyond just range and address issues that may crop up during overseas travel. This campaign is tethered in Indian traveller behaviour insights and highlights solutions that will best serve Indians travelling internationally by focussing on ease and assured assistance. Our new campaign provides yet another persuasive reason to book international flights and hotels online.”

     

    Talking about the campaign, Hemant Misra, Managing Director, MagicCircle, said: “The features for this campaign come alive the most when experienced, it’s why we created a journey for a family that went through those experiences. Not only did this allow us to highlight the criticality of these customer focussed features but also allowed us to highlight a very important aspect of partial usage of MakeMyTrip.”

     

  • The Hemant Misra -headed agency will be handling account for all three business verticals – Mobiles, Consumer Durable and IT Peripherals

    Intex also moves from Publicis to Magic Circle

    By A Correspondent

     

    Consumer electronics company Intex Technologies has awarded its complete creative advertising mandate to the recently launched Magic Circle Communications. It may be recalled that Make MyTrip and GoIbibo had also announced their decision to switch camps recently. The account was till recently handled by Publicis, where Hemant Misra, the founder of Magic Circle, worked until recently.

     

    The agency will be handling all the three core business verticals – Mobile Handset, IT Accessories and Consumer Durable range. On n awarding the business to Magic Circle,  Keshav Bansal, Director, Intex Technologies, said: “Intex is one of the fastest growing brands in the consumer electronics space, having attained leadership position in mobiles, multimedia speakers, power banks and LED TVs apart from other products. Keeping in mind, our plans to accelerate growth and presence across media platforms through varied campaigns this year, Hemant Misra was the absolute choice as our marketing communications partner. Being an industry veteran, Hemant doesn’t need any introduction and has earned respect owing to his vast form of work and brand associations. We have worked with him earlier when he was heading Publicis India, and so he understands the ethos and essence of Brand Intex completely. We are very happy to have him with us and are sure that together we will be able take brand Intex and Magic Circle to greater heights.”

     

    Added Hemant Misra, Managing Director, Magic Circle on the win: “We feel truly blessed by the confidence and trust reposed in us by such a large client. My team has worked really hard on Intex in the past and the results have gladdened our hearts. It is a challenge working in these categories since they are so dynamic and competitive that we will continue to innovate and never pause at any format. We have always been treated as part of the team by the client and this motivates every member of my team to stretch both body and mind to do our best on the business.”

     

    Magic Circle was launched on May 1 by Misra and partnered by Natwar Singh and Dheeraj Renganath.

     

     

  • MagicCircle is a full-service agency currently based out only from Gurugram

    MakeMyTrip moves from Publicis to Magic Circle with Hemant Misra

    By A Correspondent

     

    On Monday, Publicis India announced that the agency and MakeMyTrip have mutually parted ways. This will also include the end of the agency’s journey with Goibibo. Details of the transition are still being worked out between the two and the agency will be releasing last of the works for the brand very soon.

     

    Said Saujanya Shrivastava, Group Chief Marketing Officer, MakeMyTrip in a communique on Monday: “Publicis has been a commendable creative partner to us. As we reviewed the way forward, we mutually agreed to part ways as it is now time for us to discover a new approach to branding. I thank Publicis for their contribution, and wish them the very best for their future endeavours.”

     

    A day later, we received a communique quoting Shrivastava: “We are excited to partner with MagicCircle as we feel Hemant and his team have their fingers on the pulse of our brands–MakeMyTrip. We have built a much-loved brand and feel we have picked the perfect partners to take our work to the next level. We look forward to working with MagicCircle to leverage their creative flair to do work that will resonate strongly with audiences across markets.”

     

    For the record, Hemant Misra, former CEO of Publicis Capital, has launched a full-service advertising agency named Magic Circle Communications. Joining Misraare Natwar Singh, ex Senior CD Publicis, and Dheeraj Renganath, ex Unit CD Lowe.

     

    Talking about the launch of Magic Circle Hemant Misra said “We believe talent needs to be entrepreneurial, free and experimental. We believe that our clients should be at the heart of advertising and brand campaigns. MagicCircle is one word because it’s a noun, not an adjective. It’s a place where Rules are suspended and reality engages with ideas to produce business results not simply great creative.” The full-service agency is currently based out only from Gurugram.

     

     

  • New ad campaign aims at first-time users by providing 'pay at hotel' and 'Best Price Guarantee' features

    MakeMyTrip unveils new campaign to encourage hotel booking online

     

     

    MakeMyTrip has launched its new campaign with brand ambassadors Ranveer Singh and Alia Bhatt.

     

    Speaking at the launch, Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip, said: “As India’s leading online travel company, we are doubling down on growth in the deeply fragmented hotels segment by highlighting the benefits of online hotel booking to consumers. India is in a sweet spot in terms of internet growth, as more and more people are accessing internet fuelled by low data prices and smartphone user growth. Our new campaign highlights our overall business strategy to accelerate the conversion from offline to online hotel bookings.”

     

    Commenting on the new TVC, Saujanya Shrivastava, Group CMO, MakeMyTrip added: “MakeMytrip has been consistently focusing on the category expansion in the Online Hotels space by bringing down the entry barrier for travellers. Our new campaign provides yet another compelling reason to book Hotels online.  The intent is to a dispel long held belief amongst offline Hotel users that they often get the best deals through ‘offline’ negotiations and ‘jugaad’. The best price guarantee is one such powerful evidence of the myriad benefits of booking hotels online”.

     

    Talking about the campaign, Hemant Misra of Publicis Capital said: “This summer we are launching the next phase of MMT campaign – Best Price Guarantee and Pay at Hotel. Our communication journey that began in the summer of 2016 has grown into a remarkable movement. Our core strategy was focused on the interaction between the old and the new way of travelling. It is a one-to-one interaction between our protagonists which is made entertaining and engaging by Alia and Ranveer’s performance.”

     

     

  • The agency will lead the development of all the campaigns

    Goibibo appoints Publicis as its creative agency

    By A Correspondent

     

    Online travel portal, Goibibo has appointed Publicis as its creative agency. The agency will lead the development of all the campaigns for the brand from their Gurugram office.

     

    Saujanya Srivastava

    Commenting on the agency appointment, Saujanya Srivastava, Chief Marketing Officer, Go-MMT Group said: “We have a long standing association with Publicis. The team has helped us deliver successful marketing campaigns for MakeMyTrip in the past, including the recent one on MakeMyTrip Assured Hotels proposition. Post the merger with the Ibibo Group, we have high impact marketing plans to pursue. For the first time ever in Ibibo’s journey, we now have a high profile celebrity, Deepika Padukone on board as the brand ambassador of Goibibo. The recently launched Goibibo campaign delivers the message in line with our business objective while keeping the brand essence and philosophy intact. The TVCs have been received very well and we are confident of an equally positive impact on our business”.

     

    Hemant Misra

    Added Hemant Misra, CEO Publicis: “Ibibo is a really exciting brand, full of new ideas and innovations.  It was a challenge for us to create the impact we did with MMT for Ibibo but in a completely unique avataar. Working with category leaders allows us the advantage of exploring new boundaries, we’ve done it with MMT with great success and look forward to doing it with IBIBO”.

     

     

    Bobby Pawar

    “I am blown away by the faith that Go-MMT has placed in us. It is a testament to the quality of our partnership, the work we have created together and the results it has produced. The new campaign for GoIbibo does not attempt to re-create the magic we did for Makemytrip, but to conjure up a different kind of magic that is right for the brand,” added Bobby Pawar, MD, CCO, Publicis South Asia.

     

  • Pradhan has in the past worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a Director with Curious Films

    Publicis Capital Delhi appoints Nitin Pradhan as Head of Creative

    By A Correspondent

     

    Publicis Capital Delhi has announced the appointment of Nitin Pradhan as Head of Creative. Pradhan has in the past worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a Director with Curious Films.

     

    On his appointment, CCO & MD South Asia, Bobby Pawar commented: “I’m a firm believer that great work comes from a culture that is a greenhouse for creativity. It’s fragile and it depends on great leaders. I’m really excited about Nitin taking over the mantle of nurturing our culture, and the brands we work for and growing our reputation as creators of famously effective ideas.”

     

    Added Hemant Misra, CEO Publicis Capital: “I am really excited at Nitin’s joining, his width of experience is crucial for us to further add value to creative solutions for our clients. Nitin has proven leadership skills and I look forward to him further strengthening the talented creative pool we already have at Publicis Capital.”

     

    Said Pradhan: “Publicis Delhi has a great mix of high visibility brands and potential head turners in its kitty. The idea is to spot opportunities and help push the creative envelope so that it’s not just clients but people who talk about the work. Most by Advertise” href=”#10287426″> importantly, we need to make sure that each one of us has a great time doing that as a team.”

     

    An an alumnus of MICA, Pradhan has more than 15 years of experience and has to his credit many successful campaigns  like – KBC Season 2 : Umeed Se Dugna, KBC Season 3 : Kuchh Sawaal Zindagi Badal Saktey Hain, Amaron, Bank of India (Rishton ki Jamapunji campaign) Tata Sky and Tata Sky Plus (campaigns featuring Aamir Khan), Red Label & 3 Roses Tea, Ceat Tyres and Nestle Alpino among others.

     

  • Suraj discovered his attitude and aptitude for advertising two decades ago

    Suraj Pombra joins Publicis as EVP

    By A Correspondent

     

    Publicis announced the appointment of Suraj Pombra as Executive Vice President for the Publicis Capital Mumbai operations. In this role Suraj will oversee all operations of Publicis Capital in Mumbai, while reporting in to Hemant Misra CEO Publicis Capital.

     

    Suraj Pombra

    Suraj discovered his attitude and aptitude for advertising two decades ago. In this time, he has sharpened his instincts across a plethora of categories and stewarded many a brand, including Marico, Citibank, Kotak, IndianOil, Bisleri, Park Hotel, Reliance Infrastructure, Meru, Legrand and more. Starting with Trikaya Grey in Kolkata, his tryst with advertising has taken him through DDB/Mudra, JWT, Grey again, Publicis Ambience and even the rare entrepreneurial experience of founding & running a startup agency. Having been there, done that, he returns to Publicis, a place he calls home.

     

     

    Hemant Misra

    Announcing his appointment Hemant Misra CEO Publicis Capital said, ‘Suraj is a seasoned Publicis man and I am delighted to welcome him back to our fold. He will lead a large team and have responsibility for some of our marque accounts like Garnier and Sanofi. I am very confident he will quickly make his mark with the value he will bring for our clients and their business.’

     

  • Intex, the leading mobile handset and consumer durable manufacturer, bid successfully for the Rajkot Franchise earlier this year and christened its new team Gujarat Lions

    Intex appoints Publicis to handle Gujarat Lions

    By A Correspondent

     

    Intex Technologies has appointed Publicis to build the brand identity of Gujarat Lions, its maiden foray into cricket’s biggest extravaganza – IPL. Intex, the leading mobile handset and consumer durable manufacturer, bid successfully for the Rajkot Franchise earlier this year and christened its new team Gujarat Lions.

     

    Keshav Bansal

    Keshav Bansal, Owner, Gujarat Lions & Director, Intex Technologies said, “We are pleased to appoint Publicis as our creative partner for Gujarat Lions. This is indeed an exciting and rare opportunity to build a new team identity quickly to compete with the more established teams in IPL.”

     

    “Integrating Gujarat Lions with our parent brand, Intex will help in cross-leveraging the strengths and create a strong brand recall amongst consumers,” he further added.

     

    Hemant Misra

    Hemant Misra, CEO Publicis Capital commented “This is a rare opportunity for us. Till now we have done many IPL campaigns for brands but to handle an IPL team is a completely new experience. It will be an understatement to say we are excited, I am already having trouble assigning this internally since everyone wants to work on this brand. We look forward to helping Gujarat Lions create a unique identity for itself in the star studded IPL galaxy.”

     

  • Prior to this the account was being handled by Taproot

    Publicis bags creative mandate of Cremica

    By A Correspondent

     

    Mrs. Bector’s Food Specialities Ltd has appointed Publicis as their agency partner for its Cremica range of biscuits. Mrs. Bector’s Food Specialities Ltd is one of the largest food processing companies in India. They have been a prominent manufacturer and exporter of a wide range of food products since 1982. Prior to this the account was being handled by Taproot.

     

    Anoop Bector

    On the reason to appoint Publicis, Anoop Bector, MD Mrs, Bector’s Food Specialities Ltd, said “We have been growing at a rapid pace and expanding our footprints across India steadily. We have very ambitious plans for the brand and, in Publicis, we found the creative acumen to help us communicate our brand messaging. We look forward to a fruitful partnership with Publicis India.”

     

    Hemant Misra

    Hemant Misra, CEO Publicis Capital adds “Cremica is a brand born out of love for baking. Their passion for excellence and quality is inspiring. We are excited at this opportunity of partnering them in taking the brand across the country. The challenge of competing in this overcrowded category and partnering Cremica to leadership, is one we actively look forward to”.

     

  • The pitching process included a total of 9 agencies

    Publicis bags MakeMyTrip biz

    By A Correspondent

     

    Saujanya Shrivastava

    MakeMyTrip has awarded its creative mandate to Publicis Communications. The pitching process included a total of 9 agencies including O&M, JWT, Lowe, Leo Burnett, Contract, Dentsu, Enormous and FCB (incumbent) had been part of the process.

     

    Welcoming Publicis on board, Saujanya Shrivastava, Chief Marketing Officer of MakeMyTrip said, “We are delighted to partner with Publicis to take the brand agenda forward and unlock growth opportunities in the online travel category. I am confident that Publicis, with the planning and creative horsepower it possesses will deliver on this exciting mandate. We look forward to the association which will kick-start with our new brand campaign to be launched shortly.”

     

    Hemant Misra

    Hemant Misra, CEO Publicis Capital added, “We unlocked some very interesting spaces that helped us win the pitch. This is one of those rare instances where the pitch work is also the final creative. The team at MMT has infectious passion that seems to have caught my entire team. We are looking forward to the travel ahead”

     

  • Sreekumar will report in to Hemant Misra, Chief Executive Officer, Publicis Capital

    Sreekumar Balasubramanian appointed SVP at Publicis Capital

    By A Correspondent

     

    Publicis Capital announced the appointment of Sreekumar Balasubramanian as Senior Vice President. Sreekumar comes with a 19 year testimony of working with global marketing communications companies and successfully driving growth and thought leadership for iconic global and local brands. Sreekumar will report in to Hemant Misra, Chief Executive Officer, Publicis Capital.

     

    Commenting on the appointment, Hemant Misra- CEO Publicis Capital said, “It’s great to have Sree in our team. His mandate will be to focus on maintaining our high standards on existing businesses as well as on new business development. I wish him the very best!”

     

    On his appointment Sreekumar said, “It is always important for people to get out of their comfort zones and face new challenges and Publicis has provided me that opportunity. Publicis Capital is an innovative forward thinking agency with iconic brands and renowned talent. I see exceptional potential for leveraging their credentials on existing business and for growth. I look forward to being a part of this endowed team.”

     

    Over the years Sreekumar has worked with eminent agency networks like Leo Burnett, Lowe, Rediffusion and W+K, where he has worked on categories like Food and Beverages, Automotive, Telecom, Retail and services.