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Tag: Hemant Malik

  • Aashirvaad Sugar Release Control Atta encourages people to take up a 21 day fitness challenge and lead the way for one’s family towards a healthier life

    ITC’s Aashirvaad Atta launches crusade against diabetes

    By A Correspondent

     

    Aashirvaad Sugar Release Control launched a digital campaign #AashirvaadSugarControlChallenge in the run-up to World Diabetes Day last week.

     

    Commenting on the initiative, Hemant Malik, Divisional Chief Executive, Foods, ITC Ltd said: “Aashirvaad Sugar Release Control Atta was launched with the aim of helping individuals take control over diabetes, naturally.  Its innovative formulation and clinically tested low GI values successfully aid in preventing sugar level spikes, making it an effective staple for people having existing or potential sugar concerns. Our initiative this year is aimed at encouraging individuals and families to come together and make easy lifestyle changes that can help manage diabetes effectively and enable its prevention in some cases. We hope we are able to contribute to significant improvements in diabetes care in our country.”

     

     

  • Actor Ranveer Singh dons a fun avatar for brand Bingo

    Bingo! signs Ranveer Singh as its brand ambassador

    By A Correspondent

     

    Bingo! has announced Bollywood actor Ranveer Singh as the brand ambassador for its snacks portfolio. He will now be the face of the brand on all its advertising across multiple media touchpoints.

     

    Commenting on the association, Hemant Malik, Divisional Chief Executive – Foods Division, ITC Ltd. Said: “We are delighted to have Ranveer Singh onboard as his personality exemplifies quirkiness and originality like no other which is in absolute sync with the brand’s ethos. Ranveer Singh has elevated the excitement quotient in our new communications for Bingo! Mad Angles & Bingo! Tedhe Medhe with an energy only he can bring. With this association, ITC aims to break further barriers and scale new heights in the snacking space.”

     

     

  • The masala is targeted to appeal to the millennial who love to spice up their noodles just right to enjoy it at any time of the day

    Yippee offers customised masala offerings for its noodle brand

    By A Correspondent

     

    Taking the personalisation aspect a notch higher, ITC Foods has announced the launch of Yippee! Mood Masala. And there’s also a campaign created Ogilvy Bangalore.

     

    Speaking on the occasion, Hemant Malik, Divisional Chief Executive of ITCs Foods Division said, At ITC Foods, we endeavour to present innovative and differentiated food experiences to our consumers. With the launch of YiPPee! Mood Masala we aspire to share a redefined and a delightful approach towards the instant noodles category which has hitherto remained constant in its offering since its inception. We are extremely positive about the product which has been crafted with a lot of passion backed by years of extensive research and development coupled with insights and a strong understanding of the changing consumer tastes and preferences.

     

    Added Tithi Ghosh, Executive Vice President & Head of Advertising, Ogilvy & Mather Advertising, Bangalore on the campaign: “The task for us was to design a campaign for YiPPee! Mood Masala, an innovative entryin the category. While this category has seen various flavour launches, this is a novel concept that will inject newness and excitement to it. The idea is to empower consumers to prepare YiPPee! according to their mood instead of the prescribed way that has so far been the norm. This variant aims to stir up excitement amongst the Gen Z consumers who prefer to personalise everything as per their choice. The campaign’s youthful lingo and imagery should resonate with this audience. The films capture distinct moods and situations (Crazy, Chill, Happy)our teen consumers are likely to identify with, while explaining the usage of the 2 Masala Mix sachets. The sign off, “Dude, “What’s your mood?” spells out the product proposition in their language.”