MxMIndia

Tag: Hemant Bhandari

  • A maiden project for Planet Chrome, directed by Hemant Bhandari of Chrome Pictures

    Ebix Cash unveils 5-part ad series

    By A Correspondent

     

    Ebix Cash recently launched its first ad campaign – ‘Har Khushi Ke Liye Kaafi Hai’ that’s a five-ad series and will be released over a period of 50 days. Each of the ads reflect the intrinsic values that the brand stands for. The entire process was spearheaded by Planet Chrome and Chrome Pictures.

     

    Said Hemant Bhandari of Chrome: “Ebix Cash, being the first of its kind digital financing system in India, we had to take special care in communicating all the values that the brand has abided by over the years. Over the next 50 days the brand will be releasing different films. We are glad that we were able to recreate the sentiment behind this ad campaign “Har Khushi Ke Liye Kaafi Hai” through our efforts. Moreover, this campaign marks itself as a proud moment for us all since it was the first ever brand mandate secured by Planet Chrome, opening up a lot more opportunities for the Chrome family. A big thank you to the entire time for their involvement from inception to the completion of the project. Lastly, I am thankful to Robin for having believed in us and having given us this opportunity.”

     

    On the successful completion of the campaign, Robin Raina, Chairman of the Board, President & CEO, Ebix Cash, said: “Hemant brings innovative thought process, besides a innate understanding of the human pscyche to the campaign. Besides his work ethic and passion for perfection is highly infectious. His grasp of balancing what a brand seeks and marrying it with what a consumer seeks to get out of a campaign is fantastic. Putting a though provoking campaign that could inspire and yet make you smile was a challenge considering the aggressive time table that was set up to launch it. Thankfully that challenge was overcome beautifully by Hemant and team at Chrome Pictures. Diligent, thoughtful and a thought-provoking campaign that we believe will have lots of longevity.”

     

     

  • The films bring to life stories of people settling into new cities

    Amazon gets back its Chonkpur Cheetahs for IPL 2018

    By A Correspondent

     

    The Chonkpur Cheetahs are back for Amazon, and this time with new rivals. The campaign “Ajnabi Shahar Mein Apni Dukaan” shows the everyday struggles of an unknown city through the cricket team, where Amazon.in helps resolve dilemmas getting in the way of things truly important.

     

    Conceptualized by Ogilvy Bangalore and directed by Hemant Bhandari of Chrome Pictures (Chonkpur Cheetahs) Jerald Packiasamy of Still Waters Films (Chellapuram Cheetahs), the films bring to life stories of people settling into new cities, and how Amazon India can help by providing access to required products in a humorous and light hearted way.

     

    Said Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India: “With more than 300 million interactions across touch points in 2017, Amazon had to bring back the Cheetahs in 2018, this time chasing a bigger dream in an ‘Ajnabi Shahar’. The insight behind this campaign is that almost all Indian families have someone who would’ve moved to a big Indian city in pursuit of better opportunities for themselves and the next generation. The campaign encapsulates how Amazon supports millions of Indians in their pursuit of dreams, as we cater to their everyday needs. Our customers use Amazon to effortlessly settle down in a completely new environment. The campaign explores a few relatable stories of the Chonkpur Cheetahs trusting apni dukaan to help them tackle some problems of settling into an unknown city. With over 17Cr products to choose from, the obstacles are taken care of by Amazon.in, and all they now need to do is concentrate on fulfilling their dream.”

     

    Added Azazul Haque, Executive Creative Director, Ogilvy Bangalore: “When we conceived the idea of Chonkpur Cheetahs last year we created an entire team with characters that would feel completely relatable to any individual who saw it. Their journey started as a team with a big dream – and this year that dream takes them to an unknown big city. This journey is inspired by the millions in India who shift to unknown cities to fulfil a lifelong dream regardless of the challenges they may have to face. Amazon.in here is everyone’s ‘Apni Dukaan’ that helps tackle these challenges, so that the dream can flourish.”