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Tag: Hemant Arora

  • Arora will be based out of Mumbai and report to Megha Tata, Managing Director – South Asia, Discovery

    Hemant Arora joins Discovery as Head of New Revenue Streams

    By A Correspondent

     

    Discovery Communications India has appointed Hemant Arora as the Head of New Revenue Streams. Arora joins Discovery from Times Network where he was the Business Head of Times Influence.

     

    During his stint at Times, he also led sales for network channels including Times Now, ET Now & Zoom at different points of time. Arora will be based out of Mumbai and report directly to Megha Tata, Managing Director – South Asia, Discovery.

     

    “We are evaluating each subset of our network strategy in light of the fast-evolving media landscape. The introduction of ‘Head of New Revenue Streams’ in our org structure is a manifestation of that thought process,” said Tata. “We are excited to have Hemant Arora lead the new revenue streams vertical. He will play a key role in conceptualising and building new models to scale revenues from untapped opportunities while Head of Advertising Sales Vikram Tanna will concentrate his efforts in ensuring that [the] adsales revenue stream of our core network continues to grow northward.”

     

    Added Arora: “The new-look aggressive Discovery excites me. The company played a key role in the formative years of my professional life and in this second innings, I look forward to capitalise on multiple opportunities in the horizon to create successful alternate revenue streams.”

     

     

  • New alignment within the group's sales force aimed at meeting higher growth targets with an aggressive approach of Now or Nothing

    Times Network announces slew of appointments

    By A Correspondent

     

    Times Network has announced strategic restructuring reflecting a new stronger growth-oriented operating model. The initiative aims at providing significant growth opportunities and greater responsibilities to the existing leadership in the advertising and sales team which will also inculcate the Network’s new brand philosophy of Now or Nothing.

     

    Given the new drive of being aggressive and restructuring, Hemant Arora who was Head Branded content has been elevated as the Sales Head for Times Now & ET Now. Hemant has more than 17 years of experience in media sales, including print, internet and television. He started his career at the Times of India in 1997.

     

    Some of the other structural changes which have been announced are:

    Hersh Bhandari has been given the charge as National Head of Ad Sales for Times Now. Also, Shilpa Shetty has been appointed as National Head of Ad Sales for ET Now. Since joining the channel, she has been instrumental in increasing the revenue of the channel by a phenomenal ratio. Shilpa is a tough taskmaster and is also the first woman to rise to the position of Head of Sales from within Times Network.

     

    To add to the team, Gaurav Dhawan Will take over as Cluster Head for English Entertainment Channels. His 17 years of extensive experience in managing advertising revenue driven business across Television, Print and Web leveraging strong client relationships, gives him an advantage in meeting his challenging new assignment, where he is pitted against TV’s major domo Star’s English Entertainment business. Also, Jogajyoti Pati will take over as National Head of Ad Sales India 2 for Times Network while Rohit Tugnait will take over as the National Head of Ad Sales & Brand Solutions for zoOm.

     

    MK Anand, MD & CEO, Times Network said, “This refinement in our working model is designed to keep up with the momentum we had been sailing on through whole of the last year. While 2015 was one of hygiene improvements, 2016 will be a watershed year during which we will make an all-out effort to correct our price:value equation and build our revenue base.”