MxMIndia

Tag: Heeru Dingra

  • The platform targeting Netflix audiences outside the platform for Tata Nexon EV

    Dentsu Programmatic targets premium OTT susbcribers under Dentsu Play

    By A Correspondent

     

    In an effort to plan for activating OTT audiences from premium platforms such as Netflix, Dentsu Play partnered with sibling WATConsult  on Tata Motors and came up with a solution to target premium, behind-the-pay-wall OTT audiences on platforms outside of the OTT through integrations using first-party and second-party data partnerships.

     

    Ramesh Dorairajan

    Commenting on the success, Ramesh Dorairajan, Head – Sales, Marketing and Customer Care, Electric Vehicle Business Unit, Tata Motors said: “The Great Reset has highlighted several audience trends that will help us enhance our overall brand reach. The increase in OTT content consumption has transformed the way people consume content. This unique data-driven approach from dentsu Programmatic has opened up additional avenues for us to interact, particularly with the audience behind the paywall, while creating a phenomenal impact on our campaign performance as we pioneer an industry-first approach.”

     

    Gautam Mehra

    Added Gautam Mehra, CEO, Dentsu Programmatic and Chief Data & Product Officer – APAC: “With our industry first partnerships and integrations enabling insights from platforms such as Netflix, Amazon Prime Video, Zee5 and large players in the sector, coupled with our proprietary technology, dentsu Programmatic is proud to have unearthed a unique way to drive business success for clients wishing to target OTT audiences. Using Machine Learning at its core, coupled with intelligence from platforms such as Facebook and Google, we aspire to deliver many such industry leading solutions to common client challenges.”

     

    Heeru Dingra

    Sharing her views on the same, Heeru Dingra, CEO, WATConsult said: “As OTT platforms grow and evolve at an exponential rate, they seem to emerge as one of the key focus areas for brands as well as marketers. Therefore, dentsu Programmatic’s tool to effectively tap those audiences has efficiently helped us in actioning a campaign for our brand Tata Nexon EV. From targeting the right set of audiences to creating awareness about the brand and attaining the right amount of consideration, it delivered some remarkable results for the brand.”

     

     

  • Agency to manage Online Reputation and Digital Listening for brand…

    WatConsult adds HMD Global to its client roster

    By A Correspondent

     

    WatConsult, the Dentsu Aegis Network (DAN) digital agency, has won the Online Reputation Management (ORM) and Digital Listening duties for HMD Global, the home of Nokia Phones. The agency bagged the account following a multi-agency pitch and will now handle the brand from its Mumbai office.

     

    Ruchira Jaitly

    Said Ruchira Jaitly, Chief Marketing Officer – India, HMD Global: “I am excited to have WatConsult on board on this journey. Nokia phones are one of the most trusted and revered consumer tech portfolios in India and I cannot emphasise enough the need for us to continue building this trust into every aspect of our digital marketing efforts as we grow. We hold WatConsult to our highest expectations and know they will help us to maintain and build our credentials with our consumers and fans, bringing top skills and latest tech to the table.”

     

    Heeru Dingra

    Speaking on the win, Heeru Dingra, CEO, WatConsult added: “It is our pleasure to have partnered with HMD Global for Nokia Phones, one of the most renowned brands in the mobile segment. This boosts our ORM vertical’s brand bouquet along with our capabilities in technology as we bring in more Artificial Intelligence (AI) into the listening business. With digital and social listening emerging as essential tools for brands, we look forward to assisting them in their digital voyage with the best of our solutions and strategy.”

     

     

  • Playback singer Shaan is the voice of #PapaHainNa, he also features in the campaign’s music video with his two sons

    SBI Life’s #PapaHainNa salutes spirit of ‘New Fatherhood in the New Normal’

    By A Correspondent

     

    SBI Life Insurance unveiled a campaign under its digital property #PapaHainNa in form of a musical video sung and performed by playback singer Shaan along with his two sons Soham and Shubh.  Highlighting the peculiar newfound fatherhood that has emerged during this lockdown, #PapaHainNa campaign commemorates the contribution of fathers who have all along stood by their family as a reassuring immunity against unforeseen difficulties.

     

    With the release of the new digital video, the brand has created an interactive micro-site that gives fathers an opportunity to showcase the new roles taken up by them during lockdown.

     

    Airing his thoughts on the campaign, Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life: “The lockdown has been a leveler for everyone, we are witnessing a refreshing trend where fathers have been taking familial responsibilities which traditionally rested with mothers. While #PapaHainNa continues to emphasis on father’s protective instincts, the film this year commemorates the newfound fatherhood responsibilities taken up by fathers across the board. We continue to leverage technology to spur conversations around fatherhood and with the video memorabilia option we hope to encourage fathers to continue their participation with new responsibilities at home and in the child’s life.”

     

    Commenting on the same, Heeru Dingra, CEO, WatConsult added: “With lockdown inculcating a big sense of realization, new positive habits and familial roles amongst all of us, this campaign beautifully captures and highlights the changing roles of ‘fathers’ in the current times. Their commendable spirit to willingly stand for their family and equally participate in the household chores, indeed proves the fact that fathers can take up any role & responsibility that the situation demands, smoothly making it their new normal. The campaign also very strongly emphasises that Papa was, is and will always be there for you. In a bid to inspire many like them, this is a step to urge fathers across geographies to share their tales of ‘New Fatherhood in the New Normal’ and in return, get a personalised video sung by the well-renowned singer Shaan.”

     

     

  • The agency’s e-commerce division to offer integrated solutions

    WatConsult bags e-commerce mandate for Meyer Vitabiotics

    By A Correspondent

     

    WatConsult, has bagged the integrated e-commerce mandate for Meyer Vitabiotics. For the record, Meyer Vitabiotics is a part of UK’s No. 1 Vitamin Company Vitabiotics, headquartered in London.

     

    As per the mandate, ecommencify, the agency’s e-commerce division will focus on scaling Wellman, the internationally acclaimed multi-vitamin and mineral brand marketed by Meyer Vitabiotics in India, across various marketplaces including Amazon and Flipkart. Last year, Virat Kohli was appointed its brand ambassador.

     

    Uma Kalekar

    Said Uma Kalekar, Director, Meyer Vitabiotics: “Our parent company, Vitabiotics is UK’s No.1 Vitamin Company and has been a pioneer in providing targeted nutrition across the life stage of an individual. Brands like Wellman, Wellwoman, Perfectil, Menopace, Pregnacare, Immunace etc. are all UK’s No. 1 Supplements in their respective categories. Our company is known for innovation and our brands have been awarded with the prestigious Queen’s Award for Innovation.”

     

    Heeru Dingra

    Commenting on the win, Heeru Dingra, CEO, WATConsult: “Vitabiotics has numerous differentiated brands in its fold providing targeted supplementation, which indeed has a huge potential on the e-commerce platforms. And, with the health and nutrition market growing exponentially year on year, it will be our endeavour to help the brand amplify its presence in the Indian market. Our goal would be to help the brand resonate with the Indian audience, enabling it to make its presence felt in a substantial way. With such a highly influential youth icon, Virat Kohli on board, we are excited about the prospects of this partnership.”

     

     

  • Executed by WatConsult, the film featured four frontline mother protagonists namely Minal Dakhave Bhosale (Virologist), Neelam Ingale (Pilot), Shanmuga Priya T (Banker) and Shalini (Doctor)

    SBI Life’s #MummyKahanHain salutes mothers

    By A Correspondent

     

    SBI Life’s Mother’s Day film focused on mothers serving communities in face of the pandemic. Conceptualised by SBI Life and executed by WatConsult, the film featured four frontline mother protagonists namely Minal Dakhave Bhosale (Virologist), Neelam Ingale (Pilot), Shanmuga Priya T (Banker) and Shalini (Doctor). Encapsulating the rigorous routine that these ‘frontline warriors’ go through every day, by presenting a slice of life of these four strong mothers who continue to make India proud with their fortitude, persistently working behind the scenes to help the ones in distress amid the pandemic.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “There is nothing as powerful as mothers love, the exemplary courage displayed by mothers working in essential services on the frontlines of this battle against Covid-19 is praiseworthy. We recognise the need to acknowledge the honorable roles played by mothers and the impact they have in our lives and on the world.  #MummyKahanHain is our humble heartfelt tribute to all the mothers who are untiringly working towards protecting the distressed, while risking their own lives and staying away from loved ones. We hope that the real life real stories of our frontline warriors will inspire the larger communities to recognize the silent sacrifices done by mothers and generate for them the much deserved appreciation from all sections of the society.”

     

    Added Heeru Dingra, CEO, WatConsult: “On the occasion of Mother’s Day, we wanted to salute and thank the mothers who are at the forefront, compassionately standing for the entire nation, in this battle to fight against Covid-19. Serving in the best of their capacities as doctors, police, pilots or more, they are selflessly and relentlessly working day and night to fight the ravages of this pandemic. Though the digital video showcases stories of just a few of these heroes, but this step is in reverence to each one of them out there struggling to combat the global crisis, setting another brave example.”

     

     

  • The agency recently won the complete digital mandate of the brand

    WatConsult unveils digital brand campaign for Wacoal India

    ​By A Correspondent

     

    WatConsult has launched a new digital brand campaign for Japanese lingerie brand, Wacoal India. As its digital partner, the agency will be conceptualising, strategising and executing digital activities of their products across the Indian geography.

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    Said Nobuhiro Katsumata, CEO, Wacoal India: “We are glad to partner with WatConsult to manage our digital mandate. The team​ has shown immense potential and our first campaign launch with them has been welcomed by all. We look forward to this association.” ​

     

    Heeru Dingra

    ​Commenting on the win, Heeru Dingra, CEO, WatConsult added: “We are proud to associate with a legacy old brand that has a firm presence across the globe. We are looking forward to strengthening the brand’s presence and expand its legacy in the Indian market too. Keeping their aim to help women express and embrace their true selves we launched Truly Yours for #TrulyYou. The campaign beautifully highlights the products and thoughts of the brand, enabling women to stand out with comfort.”

     

     

  • WATConsult will become part of Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as 'WATConsult – Linked by Isobar'

    Dentsu Aegis Network acquires majority in social & digital media agency WATConsult

    By A Correspondent

     

    Left to Right: Ashish Bhasin, Heeru Dingra, Nipun Kapur Dingra and Rajiv Dingra.

    Dentsu Aegis Network has announced the acquisition of WATConsult, a leading social and digital media agencies, with over 160 professionals in Mumbai, Delhi, Bangalore and Kolkata. WATConsult will become part of  Isobar, Dentsu Aegis Network’s global digital marketing agency and will be referred to as ‘WATConsult – Linked by Isobar’.

     

    Founded in 2007, WATConsult, which is led by CEO Rajiv Dingra, has evolved from being a social media agency to a full-service digital agency. WATConsultalso provides its client base with creative and technology services across mobile, digital and video. Clients include the Godrej Group, Nikon, Tata Chemicals, Bestseller Group, Bajaj Allianz and more than 70 other national and global brands. According to a newspaper report, the valuation of the company is in the region of Rs 180 crore, a figure dismissed by a few industry professionals MxMIndia spoke to as way too high even for a future-ready digital agency.

     

    Said Nick Waters, CEO Dentsu Aegis Network Asia Pacific: “The acquisition of WATConsult marks another significant step for our group in India.  This is a high quality award winning market leader specialising in one of the fastest growing and critical segments of the market.  Alongside Isobar, iProspect, and WebChutney we have created the largest and highest quality digital services capability in India.  We view India as a priority market and will continue to seek scaled and quality investment opportunities here.”

     

    Ashish Bhasin, Chairman and CEO South Asia Dentsu Aegis Network added: “Having WATConsult, a leader in social media, as a member of our family will further enhance our digital offering to our clients and support our growth in the market. WATConsult, will join iProspect, Isobar and Webchutney in making our digital offering the most comprehensive in India.”

     

    Said Rajiv Dingra, CEO WATConsult: “We are delighted to join hands with Dentsu Aegis Network, and our entire team are looking forward to taking WATConsult – Linked by Isobar to even greater heights. We are confident that by becoming a part of a digital focused network like Dentsu Aegis Network we will gain a competitive advantage in the fast consolidating Indian market. As an agency we see huge growth opportunity in digital advertising, particularly social media, digital video and mobile, and we are geared to capitalising on it.”

     

    Rajiv Dingra will continue as CEO ofWATConsult – Linked by Isobar, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia. His key management team, including Nipun Kapur, COO of WATConsult and HeeruDingra, CFO of WATConsult, will also continue in their respective roles. Mr Dingra will also join the Digital Council of Dentsu Aegis Network India, alongside the CEOs of Isobar, iProspect and WebChutney. This ensures that digital specialists at Dentsu Aegis Network in India now exceed 600 professionals.