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Tag: Heads Up For Tails

  • The ad film is produced by Cutting Crew Studio

    Kriti Sanon campaigns for joins Heads Up For Tails

    By Our Staff

     

    HUFT (Heads Up For Tails), online pet store, launches a 3 films campaign. The ad film is produced by Cutting Crew Studio and features brand ambassador Kriti Sanon with her pet dog, Coco.

     

    Speaking on the brand campaign, Samriddh Dasgupta, CMO, Heads Up For Tails, said: “We welcomed Kriti as our brand ambassador in August, and the response from the community has been tremendously rewarding. With Cutting Crew, there’s always a collaborative creative approach which results in fantastic outcomes. The team understood our values, brand aspirations and narrative style, and helped build a campaign that we are very proud of.” This insight clearly comes out in the date night film conceptualized by Cutting Crew & Heads Up For Tails during their intense brainstorming sessions at the studio.”

     

    Added the Creative Director at Cutting Crew Studio, Shaamik Shah: “Shoot days are so much fun…and especially if you’re shooting with such lovely pets then that itself is a complete icing on the cake. Being an ardent dog lover myself, working with a brand like Huft was an absolute wholesome experience. Right from conceptualisation to bringing this campaign live, our entire team at Cutting Crew were well invested right from the start and this, btw, also happens to be one of the most special projects for our entire team.”

     

  • Petcare brand HUFT aims to expand the pet care category

    Heads Up For Tails releases #HUFTFamilyTales ad

    By Our Staff

     

    Petcare brand Heads Up For Tails has launched a brand campaign titled ‘#HUFTFamilyTales’ featuring three short films produced in partnership with FCB India.

     

    Speaking about the campaign, Samriddh Dasgupta, Chief Marketing Officer, Heads Up For Tails said: “At Heads Up For Tails, we are focusing on expanding the category and bringing more people into pet parenthood. It is an amazing journey filled with love, craziness and self-discovery. We reached out to our community for stories that depict this myriad of emotions. It was truly overwhelming to see the kind of impact pets have had on the lives of their parents, and how our brand has had the privilege of playing a small role in this journey. We aspire to raise awareness about the value that a pet brings to your life, but in a fun and deeply creative way. We believe that pets are family, and family deserves only the best.”

     

  • Celebrates 14th year anniversary with brand film '#HUFTTurns14'

    Heads Up For Tails rolls out campaign

    By Our Staff

     

    Heads Up For Tails, an omni-channel pet care brand, completes 14 years and to celebrate it, it has the launched a brand film campaign #HUFTTurns14.

     

    Speaking about the campaign, Samriddh Dasgupta,  Chief Marketing Officer, Heads Up For Tails said: “From one product to now serving millions of households and being India’s largest pet care brand, Heads Up For Tails has come a long way in the past 14 years. With #HUFTTurns14, our objective is to celebrate all our milestones and the impact the brand has created on the lives of pets and pet parents. With this aim in mind, we have dedicated our birthday month to share our innovations, growth, and celebrate the community we serve.  This is our way of thanking those who have supported us in this journey. We also wish to recognize the people who work in the field of pet care and champion their efforts.”

     

  • Joins Heads Up For Tails as Chief Business Officer

    Swati Mohan moves out of media to pet care

    By Our Staff

     

    Swati Mohan
    Swati Mohan

    From Fox and Nat Geo to Netflix. Swati Mohan, who headed business at Star India and was until a few months back, Chief Marketing Officer at Neflix, has joined Heads Up For Tails (HUFT), a pet care company, as Chief Business Officer.

     

    Said Rashi Sanon, Founder, Heads Up For Tails: “We are delighted to welcome Swati to Heads Up For Tails. She is a seasoned professional with a two-decade-long track record as a proven leader and has driven profitable growth in large, multi-channel consumer businesses. She brings significant experience in growing brands, improving operating performance and customer experience, and delivering results. Under her leadership, we aim at building a stronger tech platform for all the needs of pets at every stage of their life. We look forward to working with and supporting Swati as she leads Heads Up For Tails forward on its transformational journey in realizing our vision  statement – ‘For every home to experience the joys of raising pets as family’.”

     

    Mohan, btw, is a pet parent. So she knows more than a thing or two about pet care.