MxMIndia

Tag: Head & Shoulders

  • The digital campaign focuses on hair hygiene habits

    Head & Shoulders encourages consumers to take #ScalpSwag challenge

    By A Correspondent

     

    Head & Shoulders has launched the #ScalpSwag online challenge based on findings of consumer behavior during the lockdown, with restrictions on various amenities.

     

    Said Binu Ninan, Senior Brand Director, Hair Care, P&G Indian Sub-Continent: “Head & Shoulders understands the dandruff-sufferer’s needs and habits. We have observed an increase in online searches for hair concerns, specially cutting hair at-home and dandruff.  We wanted to reach out to the consumers and express that it is possible to be scalp-brave with an effective anti-dandruff solution. Head & Shoulders is thrilled to have Ranveer Singh on board.”

     

     

  • The cricket commentary-inspired campaign hopes to stand out in the clutter of cricket-style communication

    Head & Shoulders unveils new cricket-inspired campaign

    By A Correspondent

     

    Head & Shoulders has launched a new campaign aimed at the cricket obsessed Indian guy. Created by L&K Saatchi & Saatchi, this cricket commentary-inspired campaign hopes to stand out in the clutter of cricket-style communication.

     

    The TVCs narrate the story of dandruff foiling a budding attraction at various situations, from a sangeet ceremony to a house party and even an elevator. Till H&S comes to the guy’s rescue and saves the day for him.

     

    Binu Ninan

    Binu Ninan, Brand Manager, P&G (Hair care) said, “H&S is a huge brand for P&G and we continue to be a favorite among Indian men. This time, we wanted a campaign that talks the brand message in the language of the H&S user and hence engages and connects with him, and what better than adding a little flavor of cricket. We have a holistic plan to drive this across relevant touch points.”

     

    Delna Sethna

    Talking on the inception of the idea, Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi, says, “The biggest creative challenge was to be disruptive, yet be relevant. Boy meets girl… boy loses girl, thanks to dandruff… boy reunites with girl, thanks to H&S… All pretty linear till you need to add cricket in to the mix, but we managed to get it right.”