MxMIndia

Tag: Head Digital Works

  • Will feature in the brand 'Chalo Saath Khele' campaign

    Shah Rukh Khan to promote A23 online gaming

    By Our Staff

     

    Head Digital Works, an online skill gaming company, has roped in Shah Rukh Khan as the Brand Ambassador for its online multi-gaming platform – A23 (www.a23.com). Khan will feature in A23’s ‘Chalo Saath Khele’ campaign which includes various games of skill such as rummy, fantasy sports, carom and pool, with more to come.

     

    Said Deepak Gullapalli, Founder & CEO, Head Digital Works:  “It is a privilege to have the nation’s biggest superstar to be associated with A23. We truly believe that Shah Rukh Khan represents what our platform stands for both in terms of our brand and our players ― self-made champions who display a high degree of professionalism and skill in their game. As a global superstar, who has always connected well with all segments of the audience and society, we believe that Shah Rukh will help elevate our brand and win the hearts of millions of Indians who relate to using their skills to win. The Chalo Saath Khele campaign brings to life the narrative of various types of gamers on A23 through the magic of Shah Rukh Khan that promises to enthral fans of King Khan and make A23 a house-hold name in India.”

     

  • Cricket.com to offer live updates, analytical insights, exclusive previews & syndicated content to kick off

    Head Digital Works launches one more cricket content website

    By A Correspondent

     

    Head Digital Works (HDW) announced the launch of its latest venture – Cricket.com. The launch of Cricket.com is in line with HDW’s larger diversification plans after its entry into fantasy sports via Fanfight and its social gaming arm Witty Games. Cricket.com will offer a new experience to cricket fans with a greater focus on the use of data in live match scenarios to deliver an exciting second screen experience.

     

    Speaking on the occasion, Deepak Gullapalli, CEO – HDW, said: “The launch is part of a larger blueprint for the company. India’s biggest religion is cricket and we want to play a bigger role in this space. We already have a sports game platform via Fanfight and we plan to reach out to a larger base of cricket fans. The plan for the organization includes diversification of the businesses and expansion of our footprint beyond Indian markets. Overall, we are expanding our business offerings and are looking to acquire more talent for all our businesses across Hyderabad and Bengaluru. While we are adding other businesses to our portfolio, we are retaining the efficiency of the structure of the organization and giving folks within the set-up an opportunity to help build these businesses to scale in conjunction with the infusion of new talent.”