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Tag: HDFC Life Insurance Company

  • Launches #YoungandResponsible campaign, partnering with young music sensations – Arjun Kanungo & Jonita Gandhi

    HDFC Life opts for music to connect with millennials

    By A Correspondent

     

    HDFC Life Insurance Company launched the second edition of its campaign #YoungandResponsible. Through this campaign, HDFC Life aims at busting the myth that young millennials are reckless and irresponsible and endeavours to set straight the record on how the youth have been misunderstood over the years.

     

    This year’s theme focuses on young individuals who have pursued careers of their choice and are successful in their respective fields. The company has also identified music as the key affinity hook to connect with the generation. Music is known to cut across barriers of age, religion and language, connecting people from all walks of life and is highly popular with youngsters.

     

    Said Pankaj Gupta–Chief Marketing Officer & Head, Strategic Alliances, Bancassurance (ex-HDFC), & Speciality Direct Sales: “Our research data clearly shows that the Young Millennial is extremely smart and in fact, better at long term planning for their goals and aspirations, compared to the previous generations. This is contrary to the generic perception. The findings inspired us to challenge the stereotype and launch the #YoungandResponsible campaign last year, which struck a chord with this generation. We aim to reach out to them again through music in this campaign – encourage them to do what their heart desires while raising awareness about financial planning, which will give them the confidence to pursue their dreams and aspirations.”

     

    Added Devraj Sanyal, Managing Director & Chief Executive Officer of Universal Music Group & EMI Music, India & South Asia: “Music is a pulse which connects the youth and HDFC Life effectively uses this as a medium to share their message. It has been an insightful collaboration where we got a chance to understand and share our expertise to create a track which is aspiring to break age old dogmas about the young being reckless.”

     

     

  • Highlights that parenting is not equal to constant protectiveness

    HDFC Life’s ULIP campaign takes on bullying

     

     

    HDFC Life Insurance Company has launched a new ad campaign on Unit Linked Insurance policies for planning a child’s future. The ad highlights the issue of bullying and conveys a message that parents need to empower their children to fight their own battles, making them self-reliant.

     

    Commenting on the new campaign, Pankaj Gupta, Executive Vice President- Strategic Alliances, Bancassurance and Marketing, HDFC Life said: “As parents, financial security is not the only gift we want to leave behind for our children. We also want them to be emotionally independent. Our ULIP offerings enable parents to plan their child’s future over the long-

     

    On the creative front, Rajdeepak Das, Chief Creative Officer, Leo Burnett South Asia said: “To truly imbibe ‘Sar Utha Ke Jiyo’ in today’s world, we needed to understand what’s happening with the kids today. Of the many problems that they face today, bullying is something that kids are unable to tackle head on. We wanted to use this as a metaphor to highlight the importance of teaching children to be emotionally independent. I am proud of how our philosophy flows through this entire campaign, and I am confident consumers will relate to it and do what is best for the emotional health of their children.”