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Tag: HDFC Ergo

  • The firm has recently launched Optima Secure, a new health insurance product

    Mullen Lintas campaign launching HDFC Ergo

    By Our Staff

     

    HDFC Ergo General Insurance, the leading private sector general insurance company, has recently launched Optima Secure, a new health insurance product that seeks to redefine the value that customers get from their insurance plan. Mullen Lintas Mumbai has conceived an integrated advertising campaign to launch it.

     

    Commenting on the campaign, Mehmood Mansoori, President Shared Services and Online Business said: “The global pandemic has reiterated uncertainty that surrounds one’s health & the importance of having adequate health insurance. The need of the hour is to bring products which helps customers not only in present but also takes care of their future & addressed their pain points during claims. We at HDFC Ergo have always believed in providing innovative solutions to our customers.  Optima Secure has been introduced with unique features that are never seen before in the industry. Therefore, with this campaign, we aim to communicate the unique benefits offered by Optima Secure policy in a simple yet entertaining way. We are confident that the campaign will motivate the customers to choose a policy that offers such wide-ranging benefits while providing a great value for money.”

     

    Talking about the campaign idea, Azazul Haque and Garima Khandelwal, CCOs at Mullen Lintas added: “The benefits given by HDFC Ergo’s Optima secure were never seen before benefits in the category of Health Insurance. So we needed to deliver it in a never seen before way. Reason why we decided to have extremely clutter breaking execution. Be it the stories or the backdrops, we chose something never seen before. From Aliens to Ghost stories, everything about this campaign is never seen before. Just like the benefits offered by the product.”

     

    The campaign is already live across multiple mediums including outdoor, radio and digital.

     

  • Services like #JumpStartThem, Fast Track Theft Settlement and Door Step Repairs have been introduced to ensure customers can smoothly navigate through challenges they may face, especially during the ongoing pandemic period

    HDFC Ergo campaign for motor policyholders

    By A Correspondent

     

    HDFC Ergo General Insurance Company has launched a bouquet of unique services for its motor policyholders under the brand campaign – ‘Zaroorataapki, lekin #ZimmedariHamari’. Services like #JumpStartThem, Fast Track Theft Settlement and Door Step Repairs have been introduced to ensure customers can smoothly navigate through challenges they may face, especially during the ongoing pandemic period.

     

    Speaking about these initiatives, Parthanil Ghosh, President – Motor Business, HDFC Ergo said: “Understanding challenges faced by the customers in the current pandemic situation we have introduced services which they can immediately avail at their door-step and as per their convenience. Customer centricity is always at the heart of what we do at HDFC ERGO and we are committed to support our customers by offering services that are beneficial and hassle-free in times to come. We are all together in this journey and want our customers to know that their needs are our responsibility – ‘Zaroorataapki, lekin #ZimmedariHamari’.”

     

     

  • Big FM RJs will initiate conversations by highlighting and engaging with listeners on the causes of increasing road accidents

    Big FM, HDFC Ergo seek to curtail use of high beams, in latest ad film

    By A Correspondent

     

    Big FM in association with HDFC Ergo has initiated the ‘High Beam – Not OK Please’ campaign. The brands have highlighted an issue of the excessive usage of high beam while driving, which is a huge threat to human lives, becoming the cause of many road accidents in the country.
    Said Mehmood Mansoori, President – Shared Services & Online Business, HDFC Ergo General Insurance: “We are glad to be associated with Big FM for the campaign which is the need of the hour, to create awareness on the misuse of High Beam on the roads of our country. Knowingly or unknowingly, we tend to make the mistake of using high beam while driving without thinking of its effects on the driver of a vehicle coming from the opposite end. Through this campaign, we aim to help people understand the hazards of using a high beam.”