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Tag: HDFC Bank

  • Kinnect will be responsible for executing and driving social media campaigns on all platforms for HDFC Bank

    Kinnect wins social media mandate for HDFC Bank

    By A Correspondent

     

    Kinnect has won the social media marketing mandate for HDFC Bank. Won after a multi-agency pitch, the mandate includes digital creative strategy and social media campaign creation and execution. Kinnect will be responsible for executing and driving social media campaigns on all platforms for HDFC Bank. Along with this, the agency’s Kinnect Outreach division will also execute influencer-led campaigns for the brand.

     

    Said Ravi Santhanam, CMO, HDFC Bank: “HDFC Bank understands that its customers are moving to the digital world and seek to engage with their bank as well as manage their banking needs through digital channels. We have been at the forefront of leveraging digital technology in providing banking solutions through digital channels in a frictionless manner. Through this strategic partnership, we aim to enhance our engagement with customers on social media platforms in a big way and make it a key approach to reach out to our younger, millennial audience.”

     

    Rohan Mehta

    Commenting on the account win, Rohan Mehta, CEO – Kinnect added: “HDFC Bank is a forerunner of the Indian market, and has always followed international standards. Digital has been an important platform for them, from a marketing as well as customer relationship standpoint. It remains the key medium to reach new customers who are early in the bank adoption process. With HDFC Bank launching new products targeted to millennials, this is the perfect time to help the brand launch digitally-forward campaigns that resonate perfectly with this audience.”

     

     

  • Through MOGO, HDFC Life is aiming to create a distinct brand sound to help improve recall

    HDFC Life too launches its mogo

    By A Correspondent

     

    Four years back, HDFC Bank had launched its mogo, short for musical logo, which basically is a unique sonic identity. Now sibling (or cousin?) HDFC Life Insurance too has got its own mogo.

     

    Said Pankaj Gupta, Chief Marketing Officer of the insurance company: “The advent of technology and rapid digitisation of the world is completely transforming the way consumers live, work and play, today. HDFC Life as a brand has always had a strong visual identity. With changing consumer habits, we realised early that sound would play a critical role in creating brand recall, differentiation and engagement with our stakeholders. The musical logo creates a sonic identity for a brand that’s in tune with the evolution taking place today, while remaining true to the brand’s core values.”

     

    The HDFC Life MOGO has been created in collaboration with BrandMusiq. Founded by advertising veterans Rajeev Raja with Ajit Varma as co-founder and CEO, BrandMusiq expresses a brand’s essence by applying the science of sound and the art of music to create powerful sonic branding. BrandMusiq had also created the mogo for HDFC Bank.

     

    Said Raja: “It was very exciting for BrandMusiq to evolve and contemporize the existing HDFC Life jingle into a comprehensive sonic identity system with its distinct MOGO.”

     

     

  • According to the Brand Finance report, Kotak Mahindra Bank is India's fastest growing brand

    Brandwatch: Tata India’s Most Valuable, HDFC, the strongest

     

    By A Correspondent

     

    Tata Group is by far the most valuable brand in India, with a value surpassing that of the second (Airtel) and third (Infosys) ranked brands combined, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy.

     

    After a few years of below 5% growth in brand value, Tata Group has surged ahead with a 9% growth to US$14.2 billion consolidating its No.1 rank by a huge distance. Considering Tata has been way ahead of the rest at $13.1 billion in 2017, this 9% is a tremendous surge, reflecting a solid year. The US$1 billion increase is the result of much tactical streamlining, refocusing and re-energising of Tata’s key businesses TCS, Tata Motors, Tata Steel and Tata Chemicals.

     

    Said David Haigh, CEO of Brand Finance: “Under the pragmatic leadership of chairman Natarajan Chandrasekaran, Tata Group is pursuing a consolidated long-term strategy as it ushers in a new era. Chandrasekaran has reviewed the Group’s most senior positions, introduced an experienced team of former bankers tasked with overseeing group finance’s and made tactical leadership changes across the financial services and hotel brands. This year’s success can truly be attributed to a productive first year in office for the new chairman.”

     

    India’s 10 Most Valuable Brands

     

    HDFC Bank takes title of India’s strongest brand

    A similar surge is observed in HDFC Bank which has broken into the top 10 this year, following a 19% brand value growth and claiming 8th rank among India’s most valuable brands with a US$4.1 billion valuation. Over the past year, HDFC Bank has grown steadily, making small and sensible acquisitions whilst maintaining its focus on digital banking. The bank has cleverly attracted young customers who want to buy, pay and invest at the click of a button, directly through their cellphones, even offering preapproved personal loans that can be expended within seconds. HDFC Bank is clearly proving its resilience and growth in the face of banking scrutiny and headwinds sweeping the sector.

     

    Aside from measuring the overall brand value, Brand Finance also evaluates the relative strength of brands, based on factors such as marketing investment, customer familiarity, staff satisfaction, and corporate reputation. Along with the level of revenues, brand strength is a crucial driver of brand value. According to these criteria, HDFC Bank is India’s strongest brand this year with a Brand Strength Index (BSI) score of 88.0 and a corresponding brand rating of AAA.

     

    And Kotak Mahindra Bank is India’s fastest-growing brand

    Another banking brand which has had a successful year is Kotak Mahindra Bank, (up 74% to US$2.1 billion), making it the fastest-growing brand in the Brand Finance India 100 2018. The brand has not only expanded its countrywide presence but also shown tremendous discipline in shaping its governance and customer experience. It has also recently strategically partnered with Ripple, to provide near-instant cross-border remittances using blockchain technology.

     

    Public-sector banking brands take a dent

    On the whole, India’s public-sector banking brands have taken a big dent in both their brand value ranks and growth, whilst the country faces its worse crisis of confidence across the banking sector. Most of the top 100 PSU banks have seen a decline in brand value growth: SBI at 19%, IDBI Bank at 30%, Punjab National Bank at 16%, Syndicate Bank at 9%, Central Bank of India at 21%, and Bank of Baroda at 14%.

     

    Addd Haigh: “In a year of non-performing assets hitting the major banks, with further tightening of India’s financial sector alongside market uncertainties, the towering strength of strong governance is now more important than ever. The year ahead will be a test for brands navigating their way through the changing governance landscape.”

     

    Telecoms dial down brand values

    There are huge changes afoot across the telecoms sector too, courtesy of Reliance Group’s disruptive operator Jio, triggering a drop in brand value of Airtel (down 14% to US$6.7 billion), Idea Cellular (down 15% to US$1.7 billion) and BSNL (down 23% to US$ 0.5 billion).

     

    The Indian mobile ecosystem has witnessed incredible growth in recent years, with package offerings and cut-price plans expanding, and 4G becoming more popular in a bid to satisfy the needs of a mobile-data-hungry population.

     

    Brands to watch

    From among other notable brands featuring in this year’s Brand Finance India 100 league table, Maruti Suzuki has zoomed ahead with a 26% brand value growth to US$3.2 billion over the past year, jumping from 17th to 13th spot in the ranking. It has certainly been a year of many successes for Maruti Suzuki where it has redefined its brand standards, maintained growth of Nexa, its alternative retail dealership format for premium cars, alongside a plethora of product offerings that charmed the market.

     

    In this year’s Brand Finance India 100 2018, it is evident that brands with strong fundamentals have stood to gain significantly: Bajaj Group (up 30% to US$2.4 billion, ranked 19th), Bharat Petroleum (up 21% to US$2.4 billion, ranked 20th), Yes Bank (up 21% to US$0.7 billion, ranked 36th), and TVS (up 19% to US$0.5 billion, ranked 53rd).

     

    Finally, there is one brand that has been consistently making its presence felt in the rankings over the last 3 years. The motorcycle manufacturing brand Royal Enfield is gradually taking the “Made in India” tag to a global scale, and it has again registered a 25% brand value growth this year, making it one of the steadiest-growing brands in India. With a brand value of US$0.6 billion it moved up from 59th in 2017 to 43rd this year.

     

    View the full Brand Finance India 100 2018 report here

  • His last stint was with Leo Burnett, where he handled brands like HDFC Bank, HDFC Life and Amazon

    Dentsu Webchutney appoints Pravin Sutar as ECD

    By A Correspondent

     

    Dentsu Webchutney has appointed Pravin Sutar as Executive Creative Director. He will be based out of the agency’s Mumbai office. His last stint was with Leo Burnett, where he handled brands like HDFC Bank, HDFC Life and Amazon.

     

    With over 17 years of cross-category, cross-platform experience along with a diverse set of exposure spanning marketing, digital and creative, Sutar is all set to lead the charge for the agency.

     

    Commenting on Sutar’s appointment, Nishi Kant, EVP & Branch Head said, “It’s great to have someone of Pravin’s experience on-board in digital environment. His enthusiasm for his craft, I’m hoping will spread infectiously through the agency.”

     

  • Brand value of India’s most valuable brands has upped 21% according to the study by WPP and Kantar Millward Brown

    HDFC Bank stays #1 in BrandZ India study

     

    By A Correspondent

     

    India’s most valuable brands have increased their brand value by 21% to US$109.3 billion in the last year, according to the BrandZ Top 50 Most Valuable Indian Brands 2017 announced on Wednesday by WPP and Kantar Millward Brown. This compares with a 2% decline in 2016, and is well ahead of the 8% value increase of the BrandZ Top 100 Most Valuable Global Brands 2017.

     

    HDFC Bank (24%) is India’s most valuable brand for the fourth year running, almost doubling its brand value since the ranking started in 2014 from $9.4bn to $18.0bn. It has a strong purpose – to improve lives by bringing world class financial services to all sections of India – and demonstrates it through increased access to banking in rural areas, an expanded digital presence and leveraging the latest technology to simplify its offering for customers. BrandZ data shows that consumers perceive the bank as increasingly innovative.

     

    The BrandZ ranking and report highlights the success that many Indian companies have had in 2017 with managing their most important intangible asset: their brand. For many that has been driven by a rapid response to rising consumer optimism, and evolving to meet people’s needs as their financial circumstances, preferences and expectations change.

     

    Said David Roth, CEO EMEA and Asia, The Store WPP: “Indian consumers seek authenticity and value for money, and the meaning of those things is being constantly redefined. As consumers become wealthier, they look beyond price to factors like extra features, innovation and a personalised experience. As reflected in this year’s ranking the most agile Indian brands have recognised the complexity in the market, and achieved just the right balance between aspirational and affordable.”

     

    The automobile category, which also includes tyres, lubricants and motor fuels, grew 23% in value. Brands responded to the changing market with new models that combined smart pricing and functionality with style and power. Royal Enfield, Maruti Suzuki and TVS were among the Top 10 overall fastest risers. Royal Enfield (no.40, 59%) engaged with biker groups on social media, and marketed a range of accessories. Maruti Suzuki (no.7, 56%) extended the brand beyond its traditional appeal to the value segment of the market, while introducing new showrooms called NEXA to reach premium customers.

     

    According to a communique, the India Top 50 have faced successive disruptions in the last year, some global, some created by fast-growing competitors and others strategically imposed by the government – including demonetisation.

     

    The FMCG category, which includes alcohol, food and dairy, personal care and soft drinks, was significantly affected by these challenges but still managed to grow 6% in total value. Some brands achieved impressive value increases by accurately understanding and responding to Indian sensibilities. Noodle brand Maggi (no.32; 66%), the overall second-fastest riser, aligned itself with the trend for nostalgia. This helped it bounce back after a difficult couple of years; its rapid regrowth demonstrating how a strong brand can help a company weather a crisis and recover faster, although it is still some way below its peak brand value of $1.1bn in 2014. Health food brand Saffola (no.36; 24%), meanwhile, introduced oats in new localised flavours and expanded its range of oils into a new super premium sub-segment.

     

    The financial services category increased its value by 26%. The fastest rising banks were Punjab National Bank (no.39; 43%), which is highly customer-focused and more agile than some of its competitors, and Kotak Mahindra Bank (no.6; 36%), which has innovated in areas including digital banking. Both of these brands still have significant catching up to do, however, if they are to reach the top of the leader board.

     

    Other trends highlighted in this year’s BrandZ Top 50 Most Valuable Indian Brands include:

    :: There are seven newcomers to the ranking. Telecom provider Jio ranks at no.11 only months after its launch, having disrupted its category with free-data promotions. The others are newly listed retailer D-Mart (no.24), appliance brand Whirlpool (no.45), insurance brand Bajaj Allianz (no.49), Canara Bank (no.50) and entertainment brands Sun Direct (no.27) and Dish TV (no.47)

     

    :: The long-term growth curve of the Top 50 is positive, with the total brand value of the ranking up 57% since the study was first carried out in 2014, when it amounted to $69.6bn

     

    :: India experienced a resurgence in national pride, while also embracing globalization. This manifested in a desire for products and brands that best reflect Indian heritage, sensibilities and tastes, which benefited local brands and put pressure on multinationals to follow suit. Colgate (no 28; 2%) launched a toothpaste with Ayurvedic properties to meet this demand

     

    :: The top riser is insurance brand ICICI Prudential (no.35; 89%). It benefited from the ‘halo effect’ of other brands’ successful responses to rising consumer affluence, which led to an increase in sales of assets such as cars that need insurance protection

     

    Said Vishikh Talwar, Managing Director, Kantar Millward Brown, South Asia: “There are now ‘multiple Indias’. Consumers continue to love the brands they’ve loved for generations, while equally embracing the brands of the future. Brands must be completely in rhythm with the pulse of the market. Those that can accurately interpret Indian sensibilities, while ensuring smart pricing, are likely to be most successful. This is easier for local brands, but people will relate just as positively to a global brand if it uses insight to understand and meet their needs, and communicate in a way that builds trust.”

     

    According to a communique, for the first time, this year’s BrandZ Top 50 Most Valuable Indian Brands 2017 study incorporates new research from Y&R’s BAV Group into what it takes to build powerful nation brands. According to the 2017 Best Countries report, India stands out for its history, cultural influence, distinction and reputation for entrepreneurship; especially among the world’s business decision-makers. Because there is a strong relationship between how people perceive a country and how they view the brands associated with it, India’s reputation has a significant impact on the global power of its brands.

     

  • Launches their recent integrated campaign promoting the bank's digital offerings

    HDFC Bank awards creative duties to Leo Burnett

    By A Correspondent

     

    HDFC Bank has awarded its creative mandate to Leo Burnett. The HumanKind approach of Leo Burnett helped it win the business.

     

    HDFC Bank is one of India’s premier banks providing a wide range of financial products and services to its 32.6 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking.

     

    Leo Burnett is currently working on an integrated campaign titled “Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein,” to reinforce the brand’s position as India’s premier digital bank in India. The new campaign talks about HDFC Bank’s products and offerings, from banking service to loans, investments, one click payments and one click shopping – all digitally accessible to customers through the bank’s mobile application.

     

    Confirming the win, Kartik Jain, Executive Vice President and Head – Marketing, HDFC Bank, said, “Customer centricity is key to our marketing success. Going forward we want to intensify our focus on highlighting how digital banking is enabling customer convenience. We have been at the forefront of launching services that use the latest technologies to benefit our customers. We wanted to partner an agency that understands consumer behaviour effectively and uses the power of integration to communicate Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein positioning amongst our existing and potential customers.”

     

    Saurabh Varma

    Saurabh Varma, Chief Executive Officer, Leo Burnett India, added, “As a HumanKind agency, we believe in unleashing the true potential of a brand by defining its purpose and creating communication that is strategic, meaningful and effective. We have a clear mandate to bring our multidisplinary approcah for creating an integrated narrative for HDFC Bank that would shine the spotlight on their digital offerings. This will help us partner HDFC Bank in achieving the change they are looking for in their business.”

     

  • Finance brands are highest risers in the BrandZ India Top 50 with HDFC Bank being the most valuable brand for second year

    HDFC, other finance brands dominate WPP’s BrandZ

    By A Correspondent

     

    Finance brands are highest risers in the BrandZ India Top 50 with HDFC Bank being the most valuable brand for second year. The total value of India’s strongest brands has risen by a third (33%) over the last year, according to the second annual BrandZ Top 50 Most Valuable Indian Brands ranking announced on Wednesday by WPP and Millward Brown. This is the highest rate of growth achieved by any BrandZ ranking in the 10 years since valuations began, exceeding that of the Global Top 100 as well as the rankings forChina, Latin America and Indonesia.   India’s Top 50 brands are now worth $92.2bn (up from just under $70bn in 2014). The record-setting value increase has been driven by brands’ successful response to the rising sense of empowermentamong Indian consumers, and the government’s efforts to create a more conducive business environment.

     

    Brands in the financial sector (+49% growth) made the largest contribution to the overall increase in value, but significant lifts were also seen across most other sectors, indicating the broad strength of India’s economy and Indian brands. Home and personal care brands achieved a combined increase of 32%, followed by the auto aftermarket sector (28%), automobile brands(27%) and telecom providers (21%).

     

    Private companies, state-owned enterprises (SOEs) and brands owned by multinational corporations that are publicly traded in Indiaall experienced growth, illustrating how receptive the market is to brands of all kinds. 52% of the brands in the Top 50 are privately-owned, evidence of India’s entrepreneurial energy. 30%of the brands are owned by multinationals, which have successfullyadapted to the needs of Indian consumers, becoming so embedded in their lives that they are perceived as ‘local’.

     

    The BrandZ™ Top 50 Most Valuable Indian Brands 2015

    Rank 2015

    Brand

    Category

    Brand value 2015 ($m)

    Brand value change

    Rank 2014

    1

    		 HDFC Bank Banks

    12,577

    		 33% 1

    2

    		 Airtel Telecoms

    11,039

    		 34% 2

    3

    		 State Bank of India Banks

    9,374

    		 37% 3

    4

    		 ICICI Bank Banks

    5,122

    		 45% 4

    5

    		 Asian Paints Paints

    3,867

    		 38% 6

    6

    		 Bajaj Auto Automobiles

    3,345

    		 10% 5

    7

    		 Hero Automobiles

    2,907

    		 34% 7

    8

    		 Axis Bank Banks

    2,494

    		  New New

    9

    		 Kotak Mahindra Bank Banks

    2,394

    		 39% 9

    10

    		 Maruti Suzuki Automobiles

    2,318

    		 54% 11

    11

    		 Idea Telecoms

    1,981

    		 5% 8

    12

    		 Castrol Lubricants

    1,773

    		 40% 15

    13

    		 IndusInd Bank Banks

    1,542

    		 46% 19

    14

    		 McDowell’s Alcohol

    1,516

    		 9% 13

    15

    		 Nestlé Food/dairy

    1,498

    		 22% 16

    Key highlights of the 2015 BrandZ Top 50 Most Valuable Indian Brands study include:

    • Financial brands continue to dominate.With 13 brands in the Top 50, accounting for 41% of its value ($38.1bn), the financial sector has built brand strength by making a consistent effort to serve consumers better. Biggest risers: Union Bank of India (no.46, +72%), Punjab National Bank (no.22, +61%) and IndusInd Bank (no.13, +46%).
    • Home and personal care brands grew 32%, driven byincreased disposable income and spending on premium products, and investment by marketers across traditional and new media. These 12 brandshold 15% ($13.4bn) of the ranking’s total brand value. Fastest risers: Lakme (no.44, +69%), Lifebuoy (no.31, +49%) and Colgate (no.26, +44%).
    • Purpose is power. Indian consumers expect brands to actively participate in building a better society, and those that do have a higher brand value. Lifebuoy (no.31) has a social mission to change consumers’ hygiene behaviour, while Asian Paints (no.5) aspires to rejuvenate people’s living spaces and bring joy to their lives.
    • Indian consumers trust brands.In stark contrast with other markets, trust in brands is growing steadily. Consumers in Indiaappreciate brands, and 33% say they trust them. Among the most trusted are jeweller Tanishq (no.21), part of the respected Tata conglomerate, and Colgate, which is part of Indian folklore, and has been instrumental in organising dental check-up camps to raise dental hygiene awareness.
    • All four new entrants are of Indian origin – Axis Bank, Canara Bank, MRF (tyres) and Royal Enfield. Three are privately owned, and one is an SOE.
    • Disruption is on the horizon – from e-commerce and mobile brands that are building scale and connecting with consumers at a frenetic pace. These are not yet eligible to be ranked in theTop 50because they are not publicly traded.

    David Roth, CEO of WPP’s The Store commented: “The 2015 study shows that India is a market of great opportunities where consumers are feelingempowered, and this is increasingly reflected in their brand choices. The new Modi government is committed to creating an environment in which brands can flourish. India is distinct in many ways from other fast-growing markets, however, so simply applying strategies that have proved successful elsewhere will not work in India. Any brand intending to compete in India must gain deep insights into its nuances – such as the need to modernise while respecting the past, and the desire to remain fundamentally Indian.”

     

    Added Prasun Basu, Millward Brown’s Managing Director, South Asia:“India’s top brands are strong, and getting stronger – but there is no room for complacence. The top four had to grow their value by 37% on average to hold on to the same positions as last year, and close to 10% of the brands that made the Top 50 in 2014 have dropped out. To benefit from the continuing rise in consumer confidence and optimism brands need to understand the changing consumer, respond with innovative products and breakthrough communication, and experiment and invest in new media that reflect the spirit of the country today.”

     

    Said Ranjan Kapur, Country Manager, WPP India: “Building a successful brand in India also means helping to build India itself. Consumers are trustful of brands, but trust can crumbleovernight. Brands must work hard to sustain trust by connecting with thecountry’s communal sense of responsibility. Brands need to find ways to support the national agenda, and help to develop a more modern, prosperous and equitable society.”

     

    The BrandZ Top 50 Most Valuable Indian Brands 2015 report, charts and photography, can be downloaded from www.brandz.com.

  • HDFC Bank has a comprehensive nationwide distribution network covering 2,464 towns and cities with 4,014 Branches

    Vizeum is named media AoR for HDFC Bank

    By A Correspondent

     

    After adding various businesses like Hindware, Jet Privilege, VGP Universal Kingdom in quick succession over the last 2 months, Vizeum, the media agency from the Dentsu Aegis Network stable, has announced their appointment as the media AoR for HDFC Bank.

     

    HDFC Bank has a comprehensive nationwide distribution network covering 2,464 towns and cities with 4,014 Branches and 11,633 ATMs. With its customer centric focus, HDFC Bank has been constantly innovating in many areas and is looking at many new offerings and future growth. The appointment of Vizeum is seen to be in line with this.

     

    S Yesudas

    Commenting on the win, S Yesudas, Managing Director Indian Subcontinent, Vizeum said, “We are delighted with this win.  In a market cluttered with many “big” names, we launched Vizeum 5 years ago. We work with our undying spirit, passion and commitment on each of our clients who trust us with their precious resources. This I believe attracts others to us.  There cant be a better proof of our pudding.  Our clients are truly our ambassadors.  We are delighted with our partnership with HDFC Bank and will strive to add them to that list within a very short span. This business will be handled out of our Mumbai office by Samarjit Rajkumar, EVP, Vizeum and his able team”

     

     

  • Service sector brands dominate WPP's BrandZ study. Airtel is #2, followed by SBI, ICCI and Bajaj Auto

    HDFC Bank is India’s Most Valuable Brand

     

    By A Correspondent

     

    The combined Brand Value of all the brands in the inaugural BrandZ Top 50 Most Valuable Indian Brands ranking is almost $70bn BrandZ. HDFC Bank is India’s most valuable brand with a value of $9.4bn. Carried out by marketing and brand consultancy Millward Brown in conjunction with WPP, the valuation is the only one in India that takes into account consumers’ opinion of brands to calculate the contribution that product brands make to business success.

     

    The BrandZâ„¢ India study shows that India’s unrestricted ‘right to play’ for businesses has nurtured great diversity amongst brands in the ranking. The Top 50 come from 13 different categories. Seventeen are multinational corporations (MNCs), 26 are private Indian brands and seven are state-owned brands. This indicates that India is an open, fertile market for building valuable brands, irrespective of age, origin, structure, category, ownership or even price range.

     

    HDFC Bank, the No 1 brand, has a network in more than 2,100 cities. It is popular with its 28 million customers for launching mobile apps designed to make banking easier, and running literacy, education and skills training programmes in rural areas. The No 2 brand, Airtel, is the fourth largest mobile operator in the world with nearly 300 million customers, while India’s largest commercial bank, State Bank of India, is at No 3 in the ranking.

     

    Services businesses (Banking, Telecoms and Insurance), which are the nerve centre of today’s Indian economy, are prominent in the ranking. Seven of the Top 10 brands, and 30% of the Top 50 brands, come from the service sector. Financial services stand out, with the 12 banks and insurers in the ranking holding the largest proportion (37%) of total Brand Value. Analysis shows these brands have built value by successfully achieving scale – both in geographical reach and the diversity of their offerings. Telecoms, Personal Care, and the Food and Dairy sectors also feature strongly in the Top 50. The data shows that these brands – along with the other FMCG brands in the ranking – excel at connecting with Indian consumers.

     

    The average Brand Contribution (a measure of the impact brand alone has on value) of the Top 5 brands is far higher than the overall average of the Top 50, illustrating the positive impact that building a strong brand has on the financial valuation of the brand. These brands create powerful connections by being meaningful to consumers, and differentiating themselves from others.

     

    Key findings highlighted in the BrandZ Top 50 Most Valuable Indian Brands include:

    :: Being meaningful and different builds value – India’s most valuable brands are highly relevant to consumers and differentiate themselves through service, new offerings and brand experiences. One such example is personal care brand Colgate (No 28) – even after 70 years in India the brand has successfully remained relevant and continues to differentiate itself from the competition.

     

    :: India has evolved into a brand powerhouse – India’s Top 50 most valuable brands have as much Brand Power (consumers’ predisposition to choose that brand over another) as the global Top 50, and are ahead of the other emerging economies.

     

    :: Private sector players and multinational corporations dominate – together these contribute around 85% of total brand value. They have succeeded by nurturing a strong relationship with Indian consumers.

     

    :: Megabrands lead the game – like other fast growing economies, India is dominated by a handful of big brands or companies that own stables of brands: the Top 5 account for 45% of the ranking’s total value. Their tremendous scale and ability to cater to a wide spectrum of the population has translated into financial gains.

     

    :: ‘Balanced brands’ is the mantra – brands that are able to build both strong connections with consumers and business scale that leads to the creation of financial value are contenders for entering or rising up the BrandZ ranking. Three out of the Top 5 Indian brands demonstrate this balance.

     

    :: Consumer technology is ‘the category waiting to happen’ – there are currently no homegrown consumer technology brands in the Top 50, but this category is on the verge of emergence. The presence of Indians working in the sector globally is high, and consumer-facing technology brands founded by young entrepreneurs have already started to gain ground.

     

    :: ‘Indianizing’ products and services is important – the many successful international brands in the ranking have taken the time to understand Indian needs and tastes and adapt to them. Noodles, food seasoning, soup and sauce brand Maggi (No.18), personal care brand Colgate (No.28) and beverage brand Horlicks (No.20) are masters at this – and are thought of as Indian brands by most consumers as a result.

     

    :: Old and new sit side by side – living with one foot in the ancient world and one in the modern makes consumers equally receptive to heritage brands (Bajaj Auto, No.5, established 1945) and new brands (Airtel, No. 2, established 1995). More than a quarter of the Top 50 brands were created after the economic liberalization in 1991 while Dabur, No.22, was established 130 years ago.

     

    Said Prasun Basu, Millward Brown’s Managing Director – South Asia: “The stronger the relationship a brand can build with consumers in its category, and the more it can leverage that to build scale, the more sustainable and profitable it becomes. All of the Top 50 brands are reputable, successful engines of growth for the future of India. Any global manufacturer that makes the effort to understand the diversity of the Indian consumer’s needs, tastes and aspirations, and which can build a proposition that is both meaningful and appropriately differentiated, will succeed in building a strong brand.”

     

    Added David Roth, CEO of The Store, WPP: “With the second highest number of social networking users in the world, and the third highest number of users of mobile devices, developing an e-commerce strategy that focuses on social and mobile platforms is essential for brands in this region.”

     

    Said CVL Srinivas, CEO GroupM – South Asia, “We are already seeing the impact of the purchasing power of the internet and mobile users in India, with the exponential growth of e-commerce companies in the space of travel, e-tailing, ticketing and many main line brands increasing their brand building budgets to digital media in multiples.”

     

    In addition to the rankings, special awards were also presented to brands among the Top 50 under the following categories.

     

    Millward Brown BrandZ India Awards 2014

    A copy of the BrandZ™ Top 50 Most Valuable Indian Brands 2014 report can be downloaded at www.brandz.com

     

     

  • The co-branded credit card offers rewards and discounts on dining and movies

    Times Internet and HDFC launch Times Card

    By A Correspondent

     

    Times Internet, the digital arm of The Times of India Group, has partnered with HDFC Bank, India’s second largest private sector bank, to launch Times Card, an exclusive, co-branded credit card that provides customers the widest range of discounts and deals on dining, movies and shopping. This credit card has been specifically designed to cater to the lifestyle and entertainment needs of young professionals between the ages of 24 and 38 years, and offers value for money in the movies and dining space.

     

    The Times Card comes with a specially crafted rewards program and year-long discounts. This includes 25 percent off on movie tickets, 20 percent discount on dining, and best-in-segment deals. Users also have the exclusive option to redeem accumulated points against air miles in addition to the usual catalogue based redemption options. Another first in the credit card space is the presence of the QR code on the Times Card plastic. The QR code can be scanned using any Smart phone to reach www.hdfcbank.timescard.com, where customers can view the latest offers and also apply for the Card.

     

    “The association with HDFC Bank helps us create a unique product in the entertainment space that is in line with our goal to consistently deliver unique products and services to our customers. We are sure the co-branded credit card will provide superior customer experience, enabling us to deepen our relationship with our wide customer base,” said Archana Vohra, Vice President and Business Head, Times Internet Limited.

     

    ” We now have a premium product of the highest quality and great customer value for the discerning youth of India and young at heart as they enjoy exclusivity. HDFC Bank’s partnership with Times Internet will further enhance our product offering and provide young Indians with an unrivalled entertainment experience,” said Parag Rao, Senior Executive Vice-president and Business Head, Credit Cards & Merchant Acquiring Services, HDFC Bank.