MxMIndia

Tag: HDFC AMC

  • To empower and support women to begin their financial independence journey

    HDFC Mutual Fund launches initiative for women

    By Our Staff

     

    HDFC Mutual Fund has announced an exclusive end-to-end women-led financial empowerment initiative #LaxmiForLaxmi.

     

    Commenting on the unique initiative, Navneet Munot, MD & CEO of HDFC AMC, said: “Women have always had a knack for saving money and offered unexpected support during times of adversity. However, simply keeping money in traditional instruments rarely earns enough to keep up with inflation. Thus, through our #LaxmiForLaxmi campaign, we aim to empower women to understand investment avenues better and benefit from them. HDFC Mutual Fund aspires to not only be a wealth creator but also an investment educator for every Indian, especially women, because when women are financially independent, they contribute significantly more to a strong, progressive society that is healthier and more prosperous.

  • An investor education initiative that inspires people to live the life of their dreams

    HDFC MF unveils #KyaPlanHai ad campaign

    By A Correspondent

     

    HDFC Mutual Fund has launched a 360‐degree investor education campaign titled ‘#KyaPlanHai’ across print, television, and digital. The campaign aims to touch the universal truth of life that people have big dreams and they always have desired to live an upgraded life, whether it’s moving to a big house or buying a dream car.

     

    On the launch of the campaign, Milind Barve, Managing Director, HDFC AMC said: “To upgrade means to elevate every aspect of ourselves to a higher standard. The new campaign displays the powerful, conscious, human expression of dreaming. We intend to ensure that through this campaign everyone has an opportunity to understand the importance of financial planning via mutual funds to upgrade their lifestyle”.

     

    The campaign is spearheaded by Mirum India. Added Naila Patel, Executive Creative Director, Mirum India: “We have observed that people love inspiring stories, they connect with them at an emotional level. These mini stories will tug at people’s heart and will teach them that all dreams can be attained. We are living in exciting times where creativity can be showcased at its best and across various platforms all at once. We are proud of the insightful work and great partnership.”