MxMIndia

Tag: HBO India Pvt Ltd

  • Seminar to be addressed by advertising, media & marketing leaders on Wednesday, December 10, 2-6pm, Mumbai

    IAA to host seminar on ‘Changing Gender Frames’

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) is organising a seminar on the broad theme of “Changing Gender Frames” on 10th December at the Mayfair Rooms, Mumbai. The event is being held in association with the United Nations Population Fund (UNFPA), Laadli a well-known NGO and the Advertising Council of India (ACI).

     

    A specially commissioned research study, the IAA-Hansa Research on “Portrayal of Women in Indian Advertising” would be formally released at the event.

     

    Srinivasan K Swamy
    Monica Tata

    Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, Asia Pacific, IAA and Chairman & Managing Director, R K SWAMY HANSA Group said, “This is yet another initiative which clearly underlines our commitment to the philosophy that what is good, is good for business. We wish to apply scientific temper along with good intentions and promote the cause of gender equality.”

     

    Added Monica Tata, Managing Director HBO India Pvt. Ltd. and Chairperson of “Changing Gender Frames”: “I am delighted to steer an initiative that is very close to my heart. Following on from the seminar we organized last year against Violence on Women, this shows our sustained commitment to being a truly responsible industry body and making a meaningful difference in the fields of marketing advertising and the media.”

     

    The seminar will be addressed by senior marketers, advertising leaders and other renowned experts from the industry.

     

  • The HBO Premium channels campaign has been launched with the aim of making sure that audiences have an uninterrupted ad-free viewing experience

    DDB Mudra releases new campaign for HBO Premium

    By A Correspondent

     

    DDB Mudra West has released a new campaign for HBO South Asia to promote HBO’s belief – nothing should come in the way of entertainment.The HBO Premium channels campaign has been launched with the aim of making sure that audiences have an uninterrupted ad-free viewing experience.The campaign will highlight the HBO premium channels- HBO Defined and HBO Hits proposition of being 100 per centad-free.The objective of this innovative campaign is to get people to visit the HBOPremium.comwebsite and subscribe to HBO Premium channelsor directly through DTH operator or digital cable operators.

     

    HBO Premium will take a new route in their quirky TVCs with HBO Premium Accessories like HBO Agriculture and HBO Super Clone. To illustrate these TVCs further, HBO Super Cloneis a clone that manages everything in life so that one is not interrupted while watching TV. HBO Agriculture is a set of plants that grow foods like popcorn, burgers, etc., so that hunger doesn’t interrupt one from watching TV. The HBO Ultimate Couch is a couch that has just about the whole house built into it – dumbbell holders so that one doesn’t have to get up to workout, a wash basin so that one doesn’t need to get up to go to the restroom, an in-built kitchen and phone charging station and much more.

     

    Monica Tata

    Announcing the launch of the new multi-media campaign, Monica Tata, Managing Director, South Asia for HBO India Pvt Ltd said,”Both the HBO Premium channels maximize the entertainment experience by airing HBO Original content and blockbuster movies 100% break-free. We have initiated a multimedia campaign developed by DDB Mudra to promote the visibility and popularity of this unique proposition of HBO Defined and HBO Hits across platforms including print, cinema, TV, digital and social media. Our aim is to spoil our viewers with the very best non-stop, high quality programming, thus providing an unparalleled viewing experience.”

     

     

    Rahul Mathew

    Speaking about the creative strategy behind the campaign, Rahul Mathew, Creative Head,DDB Mudra West, said, “It’s not often that a channel can truly boast of a viewing experience and not merely bleat about its content. And we wanted to make sure that the communication reflects the richness and the uniqueness of the channel. HBO premium accessories as an idea does that and allows for many interesting executions in different media.”

     

  • The objective of the campaign is to get people to visit HBOPremium.com website and subscribe to HBO Premium channels or directly through DTH or digital cable operators

    HBO Premium unveils campaign for uninterrupted viewing

    By A Correspondent

     

    HBO South Asia has announced a new campaign to promote HBO’s belief that nothing should come in the way of entertainment. The HBO Premium Channels campaign is launched with the aim of ensuring that audiences have an uninterrupted ad-free viewing experience. The objective of the campaign is to get people to visit HBOPremium.com website and subscribe to HBO Premium channels or directly through DTH or digital cable operators.

     

    Announcing the launch of the new multi-media campaign, Monica Tata, Managing Director, South Asia for HBO India Pvt Ltd said, “Both the HBO Premium channels maximize the entertainment experience by airing HBO Original content and blockbuster movies 100 per cent break-free. We have initiated a multimedia campaign developed by DDB Mudra to promote the visibility and popularity of this unique proposition of HBO Defined and HBO Hits across platforms including print, cinema, TV, digital and social media. Our aim is to spoil our viewers with the very best non-stop, high quality programming, thus providing an unparalleled viewing experience.”

     

    Speaking about the creative strategy behind the campaign, Anurag Tandon, Senior Vice President, DDB Mudra, said, “Content promotion on a channel has a very formulaic approach. The usual strategy is to build intrigue through teaser like edits by using existing footage of the content that needs to be promoted. We wanted to break away from this traditional approach and leverage the USP of uninterrupted original HD quality content in a way that goes beyond just claims and announcements of the product offering. Thus came about our creative proposition of ‘addictive viewing experience’ dramatized through two TV spots showing the consumers going through the experience. We believe it is imperative for a content brand to build the ideology of viewing experience in addition to the promise of fresh content for the consumers to feel compelled to subscribe”.

     

    The TVCs will be run on the HBO premium.com webpage and will include visitor engagement and interaction through gamification of elements from the TVCs.