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Tag: Havmor Ice Cream Ltd

  • The TVCs focus on how Havmor Ice Cream has more variants

    Havmor’s ‘Cool Gaiz’ make ice-cream eating a fun-filled affair

    By A Correspondent​

     

    Havmor Ice-Cream has released its latest campaign to beat the summer blues. Building on its commitment to authenticity, the Cool Gaiz are back this summer to further strengthen the brand’s #MadeOfMilk stance through two new iterations. The TVCs focus on how Havmor Ice Cream has more variants.

     

    Said Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream Ltd on the campaign: “We’ve worked really hard to define who we are as a brand. One that consumers love not just for the amazing products we make but one that a young, fun and somewhat irreverent India will find appealing. The Cool Gaiz are helping the brand become memorable and stand out from the crowd – not taking advertising as literally as we’ve traditionally seen brands do. We’re a bold group and our intent to be the benchmark has been realized.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “The Cool Gaiz are just like the good folks at Havmor, obsessed with making ice cream. Fun, delicious, interesting ice-cream. The #MadeOfMilk series, this summer, focuses on the variety on offer, and the fact that it’s made of milk.”

     

     

  • #MadeOfMilk has been launched with an aim to create a property that reflects what Havmor stands for

    Havmor’s latest campaign reveals its new brand repositioning

    By A Correspondent

     

    In line with its core brand philosophy and as part of a strategic brand repositioning exercise, Havmor released its latest #MadeOfMilk series with Cool Gaiz (cows).

     

    Conceptualised by Creativeland Asia, which recently won the brand’s creative duties, this is the first in a series of three-second to 20 second spots highlighting Havmor’s proposition of real milk ice cream.

     

    #MadeOfMilk has been launched with an aim to create a property that reflects what Havmor stands for. The insight behind the series, is to grab the attention of the consumer and create a lasting impression of the brand message. The ten second film shows two animated cows in a cold barn who are obsessed with Havmor Ice Cream.

     

    About the newly launched communication, Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream Ltd said: “We want to establish Havmor as a brand synonymous with real milk ice cream. And who better to tell this story than cows themselves. The communication for Havmor has always been fun filled and vibrant as the brand stands for goodness made real, and #MadeOfMilk pushes that thought further in a humorous way. With the help of the two Cool Gaiz, we want to catch the attention of the audience and make the brand memorable.”

     

    Added Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia Group: “In a world where our attention span is diminishing and every second matters, we have decided to create a series of 3 second to 20 second spots for Havmor Ice Cream. Even in the shortest duration, the message that Havmor Ice Creams are made from real milk has been built in both, subliminally and explicitly. The first in the series is a 10 second spot that very strategically focuses on familiarising people with the brand name. I am pretty sure it will be a clutter-breaker.”