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Tag: Havells India Ltd

  • Meditate Air Purifiers is the first product from Havells Studio

    Mullen Lintas develops ‘Inside Thinking’ for Havells

    By Our Staff

     

    Havells India Limited has launched a new brand, Havells Studio,, that will produce innovative products like an air purifier to start with. The positioning for the brand and launch campaign, has been done by Mullen Lintas.

     

    Said Garima Khandelwal, Chief Creative Officer, Mullen Lintas: “With Havells Studio, we have launched the positioning of Inside Thinking, a platform thought that’s uniquely Indian at its core, that craves the depth, has substance within. Packaging pathbreaking design and innovation that writes the future, but with the proposition that the greatest experiences are always built from the inside. We wanted to own a brand world that had this blend of futuristic technology but made for India, in India. In a design language with premium aesthetics, and widely extendable for its digital footprint, the first product launched is the air purifier and we are excited to see how it’s received.”

     

    Speaking on the campaign, Rohit Kapoor, EVP – Brand Marcom, Havells India Ltd added: “Havells Studio represents our commitment to deliver products and experiences that set new standards in consumer experience. Our first innovative product Meditate is a testament to that, as it offers revolutionary pioneering SpaceTech air purification technology developed in-house by the Havells R&D team in India. The air purifier comes with premium aesthetics and a portable AQI Monitor to deliver superior functionality to users. Our brief to Mullen Lintas was to focus on a storytelling that resonates with the product proposition and brings alive the premium experience it offers. We are glad to see the final result brings alive our commitment innovating futuristic technology made for India, in India.”

     

  • The campaign has been conceptualised and created by BBH India

    Havells launches new campaign for consumer lights

    By Our Staff

     

    Havells India Limited has launched a new marketing campaign – ‘Mahaul Banaye Rakhna’ for its Consumer Lighting Category. The campaign has been conceptualised and created by BBH India.

     

    Commenting on the launch of the new campaign, Parag Bhatnagar, Executive Vice President & SBU Head, Havells India Ltd. said: “The campaign thought of ‘Mahaul Banaye Rakhna’ aims at taking a high ground and thought leadership in the category, which is above product and feature based advertising. It aims to establish a deeper connect with the audience and how Havells Lighting will play a role in keeping the vibe of their homes alive. The poetic narration is further enhancing the gravitas of the thought and create a clutter breaking communication”.

     

  • Its programmatic advertising strategy has generated a repeat customer rate of 70 per cent among existing advertisers

    Truecaller Ads manages to deliver significant buzz for brands

    By A Correspondent

     

    Truecaller has announced the significant gains that brands have seen on its advertising platform. Truecaller Ads not just captures the attention of users without invasion or interruption, but also eliminates the appointment viewing condition for brand visibility. Its programmatic advertising strategy has generated a repeat customer rate of 70 per cent among existing advertisers, helping companies reach their audiences.

     

    Talking about his experience, Amit Tiwari, Vice President Marketing, Havells India Ltd, said: “This is the first time we used Truecaller as an outreach platform. It provided us with a large-scale India-wide reach of over 40 million unique users in a single day. We used it as a platform to connect with our potential customers and received genuine responses from quality audiences.”

     

    Commenting on his interaction with the platform, Sidharth Rao, CEO, Dentsu Webchutney, added: “We have always recommended Truecaller to our advertisers and have consistently seen the platform over-deliver its commitments. With the help of Truecaller, our client’s messages have been delivered to their users through a brand roadblock with absolute simplicity. We’ve had a remarkable experience in marketing several product categories such as automobile, OEM and consumer tech to name a few through this platform. We believe Truecaller will play an integral part in our media buys for the upcoming festive season of 2018, with more of our clients looking to showcase their own unique stories.”

     

    Speaking on the adsales foray, Tejinder Gill, VP Sales & Head of India Operations at Truecaller: “Our advertising platform has achieved some great feats since its inception, especially since the unique ad delivery system which enables a brand visibility after every call from an unknown number. With marketers and CMOs shifting their strategies from mobile first to mobile only, advertising platforms such as ours are best placed to help achieve their objectives. Around the festive season when audiences have their eyes wider open than usual, we must work together with our partners to overcome our hurdles and achieve our objectives together. Needless to say, our advertisers have been overjoyed with the results.”

     

     

  • Soho Square sticks to the brand’s popular emotional story-telling space but with a very refreshing take

    Soho Square unveils debut film for Havells Wires

    By A Correspondent

     

    Havells is out with its latest campaign for its heat-resistant and flame retardant wires. Taking forward the product attribute of ‘wires that don’t catch fire’, Soho Square sticks to the brand’s popular emotional story-telling space but with a very refreshing take.The film has been directed by Amit Sharma of Chrome Pictures and shot in Himachal Pradesh.

     

    Speaking about the film, Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia: “In our first Havells ad, wires that don’t catch fire prevent a young heart from getting hurt. A memorable film for a memorable brand.”

     

    Added Sumanto Chattopadhyay, Chairman & CCO, Soho Square: “It is a challenge and a pleasure to work on an iconic brand with a history of memorable advertising. We believe that this latest refresh of the Havells wires campaign has the right ingredients to catch on with consumers.”

     

    Said Amit Tiwari, Vice President, Marketing, Havells India Ltd: “Havells has been an image and market leader in the wire category business, and communication has been integral to the brand. Havells Wires that don’t catch fire has been an iconic campaign over the years. This year the task was to take it further and strengthen our positioning. We have always chosen emotional stories to convey our message and this time too we were looking for a story that is universal.”