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Tag: Havells India Limited

  • Celebrates tales of people who have been able to end the darkness within

    Havells rolls out new digital campaign

    By Our Staff

     

    Havells India Limited has launched a new campaign on people who have eliminated darkness from their lives despite obstacles and challenges. As part of the campaign, the brand has started a video series #LetsEndDarkness (LED) Talks where these heroes enumerate how they overcame challenges and eradicated darkness.

     

    Commenting on the launch of the new campaign, Rohit Kapoor, Executive Vice President, Marketing Havells India Ltd. said: “The campaign thought of ‘LED Talks’ aims at taking the high ground and thought leadership in the category, which is above product and feature-based advertising. We are proud that the first campaign video amplified by Smriti Mandhana on her Instagram handle has already garnered more than 118,000 likes. The campaign is another step towards creating remarkable storytelling that will help coherently communicate the brand’s narrative for change with LED (light-emitting diode) to a completely different proposition where the three letters of ‘LED’ stand for ‘Let’s End Darkness.’”

     

    Added Prag Bhatnagar, President & SBU Head, Havells India Limited: “With the new ‘LED Talks’ campaign, we want to spread positivity among people and hope that they resonate with it in a powerful yet humble way. The campaign establishes real-life victory testimonies that people have achieved despite obstacles and hardship owing to their valour. A core message of ‘enlightenment within’ has been used in the campaign with a strong emotional and socially responsible message. We are hopeful that people will be inspired by the new campaign and feel motivated to achieve their aspirations.”

     

  • Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products

    Havells seeks to make a difference via latest ad campaign

     

     

    Havells India has launched a new ad campaign that showcases its latest offerings in the lighting portfolio ‘QuadraGlow’ and ‘Triyca’.

     

    Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products through an engaging narrative capturing interesting moments from real life.

     

    Said Amit Tiwari, Vice President, Marketing, Havells India Limited: “It has always been our philosophy to launch products surpassing the expectations of our customers and fulfil the aspirations of the growing base of modern consumer. Through our new ad campaign, we want to convey the fact that Havells endeavors to turn people’s aspirations into reality through its path-breaking range of products”.

     

     

  • Brand adorns new positioning – "Built for young energy"

    Alia Bhatt chosen is new face of Standard

    By A Correspondent

     

    Standard, from the stable of Havells India Limited has roped in Bollywood actress Alia Bhatt as its brand ambassador. As part of this association, Alia Bhatt will endorse products through an aggressive advertising campaign, which is slated to be launched by end of September 2015. The advertisement campaign will have a series of 3 TV commercials which is conceptualized and executed by Mullen Lintas.

     

    Over the years, Standard has been serving the Indian customers with superior quality products and has established itself as a key player in the electrical products segment by constantly creating best in class, innovative and trend setting products. Last year the brand entered into the consumer segment by launching range of fans. To keep pace with the modern times, changing consumer preferences and enhancing brand appeal to younger consumers, the brand unveiled its new identity earlier this year.

     

    Commenting on the association of Alia Bhatt as the brand ambassador, Anil Rai Gupta, Chairman & Managing Director, Havells India Limited said, “We are delighted to have Alia Bhatt as the brand ambassador for ‘Standard’ brand. She truly represents the ‘Young Energy of India’ which will be the new positioning for the brand. We firmly believe in fulfilling the aspirations of modern day consumers who are confident, independent and do not want to settle for less. She aptly represents our brand’s ideology of style with substance and is a perfect blend of everything that the brand stands for.”

     

  • Amidst the noise, Havells decided to advertise their LED range in a unique manner by keeping the focus on savings – a primary consumer benefit of LED lamps

    Lowe Lintas unveils new campaign for Havells LED

    By A Correspondent

     

    The LED Lights product category has become too cluttered of late with a number of brands unveiling campaigns around the same. Brands like Philips, Syska, Eveready etc have outlined huge budgets to promote products and their associated advantages. Amidst the noise, Havells decided to advertise their LED range in a unique manner by keeping the focus on savings – a primary consumer benefit of LED lamps.

     

    Last year, Havells came up with “Gift an LED” campaign during the festive period. It helped in setting up Havells LED as an ideal gift for the season. This time around they are back with a new campaign which talks about how one can light up other people’s lives using Havells LED.

     

    The new campaign developed by Lowe Lintas Delhi showcases the complete LED range offered by Havells. The communication is based on the simple human insight that when we save money, we tend to become more giving and lend a helping hand to others.

     

    Explaining the rationale behind the campaign, Vijay Narayanan, VP Marketing, Havells India Limited said, “The objective of the new campaign was to build an emotional connect with the consumers while communicating the savings benefit of LEDs. In addition to that we also wanted to showcase the wide range of LED products that Havells has to offer.”

     

    The new television campaign shows the key protagonists helping those in need by using Havells LED lights. Real life situations that lights up the heart and soul were created. Situation 1 – a little girl lends a helping hand to a poor kid to study in the night by keeping her LED lamp switched on through the night. Situation 2 – A shop owner volunteers to help a woman who happens to be waiting for someone outside his shop by switching on the LED lights in his shop. Situation 3 – a CEO of a company brings happiness to two young girls who are playing at an open space outside the office.

     

    Throughout the three TVCs, the core thought is beautifully summed in the campaign with the thought – ‘Jab bill chhota hota hai, toh dil bada ho jaata hai’.

     

    Amer Jaleel

    Speaking about the campaign, Amer Jaleel, NCD, Lowe Lintas + Partners said: “Havells tries not to tell its loyalists why they should buy a Havells. Unlike the other brands who make a ‘sensible’ ‎or ‘savings’ pitch to their consumers, Havells helps you discover what you can do with a Havells LED. So we are telling stories of how people can share light and go beyond the obvious benefits of saving electricity. That’s what will build the overall brand franchise for Havells – Happy Lighting.”

     

    Adding his views, Shriram Iyer, Executive Director – Creative, Lowe Lintas said, “The campaign idea “bijli bachaiye, roshni failaiye” allowed us to tell simple stories of how people can touch the lives of others in need through light. Generosity comes from prosperity – is a guiding principle for this idea and the life incidents that follow.”