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Tag: Havas Worldwide

  • Ad conceptualised by Havas Worldwide

    Veet unveils campaign with Triptii Dimri

    Ad conceptualised by Havas Worldwide Veet, the hair removal brand, has launched a new campaign with actor and brand ambassador Triptii Dimri.

    Commenting on the campaign, Kanika Kalra, Regional Marketing Director, Health & Nutrition, Reckitt South Asia said: “At Reckitt, we are dedicated to innovating our product portfolio to meet the evolving needs of young Indian women who demand the best global beauty solutions. With its advanced cool gel wax technology, Veet Wax Strips offers the best possible self-grooming solution, providing consumers a superior experience that’s even better than salon waxing. Veet Wax Strips are truly the better way to wax, and the latest campaign reaffirms our dedication to excellence.”

    Added Anupama Ramaswamy, Joint MD and Chief Creative Officer, Havas Worldwide India: “Everyone is obsessed about how celebrities look flawless every day, and with Triptii becoming a national sensation, we decided to address this question straight-up with a friendly banter between two friends. Ultimately, Triptii reveals that the secret behind her flawless skin is Veet Wax Strips. Not only is it conveniently available for everyone, but it also gives better results than a salon, hence making it her go-to for flawless results.”

  • To pursue other interests

    Tarun Jha moves on from Havas Worldwide

    Tarun Jha, who had joined as the Chief Executive Officer of Havas Worldwide not too long again, has decided to move on, to pursue other interests. Anupama Ramaswamy, Chief Creative Officer, Anirban Mozumdar, Chief Strategy Officer and Kundan Joshee, Managing Partner, will continue to lead Havas Worldwide India jointly and will report to Rana Barua, Group CEO, Havas India, Southeast Asia, and North Asia (Japan & South Korea).

    Said Barua: “Tarun was an intrinsic part of the team, playing a key role in establishing a robust foundation for Havas Worldwide India. He actively contributed to important discussions and helped in putting together a strong and capable second line of leaders. I wish him all the best for the next chapter.”

  • Campaign conceptualised by Havas Worldwide

    Vivo launches new film for the V27 Series

    By Our Staff

     

    Vivo, smartphone, has launched a film for its latest innovation, the vivo V27 Series that captures photos with its industry-first Wedding Style Portrait Feature. Conceptualised by Havas Worldwide India, the film revolves around Karan Wahi helping his bride-to-be, Anya Singh, celebrate the wedding ceremonies.

     

    Karun Arora, Head of Marketing Communications at vivo India, said: “At vivo, consumer orientation is the centre point of all our work and we’ve always believed in offering products that add value to our consumers lives. A practice that encourages us to proactively study their needs, lifestyle and most importantly culture. Speaking of culture, Indian weddings are a great source of inspiration for us. Wedding photos capture a moment that’s gone forever, and we at vivo want to be a part of that journey that even if consumer look at a picture for a second and think of it all his life and for the same we are delighted to launch a phone that is designed specifically to bring the best out of our beloved wedding moments with India’s 1st Wedding Style Portrait Feature. Our beautiful film endorses its use to perfection giving us the confidence that our young audience will love putting their wedding moments in the spotlight with their V27 Series smartphone.”

     

    Talking about the campaign, Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, said, “Our latest campaign for the vivo V27 Series is an ode to the big fat Indian wedding. It is a wholesome, sweet and emotional take on how all the precious moments of an Indian wedding are incomplete without your loved ones, especially a close sibling. The sleek look of the phone along with the smart wedding styles add to the charm of the film, presenting the phone as a must-have for the wedding season. As a story, we believe a lot of people will be able to connect with it instantly.”

     

  • The video stars actor Sara Ali Khan

    Jungle, Havas & Vivo team up for anthem

    By Our Staff

     

    Production studio Jungle and Havas Worldwide announcd the launch of the Vivo Y Series Style  Anthem with actor Sara Ali Khan Said Anupama Ramaswamy, CCO, Havas Worldwide India: “The Vivo Y100 is a gorgeous phone and so the launch campaign needed to have style written all over it. And to bring this alive we made a music video seamlessly integrated with the product shots along with its main features. We’re glad to have partnered with Vivo India to make it happen.’”

     

    Added Shai Samtaney, Co-Founder and Director of Jungle:  “It’s always fun working on a music video format and Sara brought a blast of amazing energy to the overall performance.”

     

     

  • The scope of the mandate will include creating cornerstone digital campaigns, social media as well as online response management, among other things

    Burger King gets Havas for digital creative

    By Our Staff

     

    Burger King India has assigned its digital mandate to Havas Worldwide (Creative) India, the creative arm of Havas Group India. The scope of the mandate will include creating cornerstone digital campaigns, social media as well as online response management, among other things.

     

    Said Kapil Grover, Chief Marketing Officer, Burger King India:“We are excited to have partnered with Havas Worldwide India, which comes with a track record of path-breaking digital campaigns for brands across markets and categories. We are confident that their expertise and market understanding will help us deliver innovative and groundbreaking digital campaigns; thereby further strengthening Burger King India to become the most lovable brand in the digital space. We look forward for a long and fruitful partnership.”

     

    Commenting on the partnership with Burger King, Manas Lahiri, Managing Director, Havas Worldwide (Creative) India added: “In today’s cluttered digital ecosystem, only brands that come up with engaging, differentiated content make people sit up and take notice and we at Havas Worldwide India have been doing exactly that over the past few years. Burger King is one of the most audacious brands in the world today, known for creating truly innovative campaigns that become the talk of the town and we’re confident we will be able to create more such path-breaking, meaningful work for them.”

     

  • To further catapult the creative transformation of the agency

    Havas appoints Anupama Ramaswamy as CCO

    By Our Staff

     

    Havas Worldwide India has announced the appointment of Anupama Ramaswamy as its Chief Creative Officer. She comes on board to further catapult the creative transformation of the agency, which has seen unparalleled business growth over the last three years. Anupama’s last stint was with Dentsu Impact where she was working as the Managing Partner and National Creative Director.

     

    Ramaswamy will be reporting to Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India, and begin her new role at the agency effective October 2022. She will also work closely with Manas Lahiri, Managing Director, Havas Worldwide India.

     

    Said Pawar: “We have steadily been building Havas Worldwide into a company that embodies Yannick Bollore’s ‘Together’ philosophy. Where skill sets from the old world and new work seamlessly and harmoniously. This and the rising standard of our work have made us the fastest growing agency. Now is the time for our work to take a giant leap. And I can’t think of a better person to lead this than Anupama. She is a hugely talented creative with a heap of awards and great work to prove it. But the one talent of hers that I value the most is her ability to nurture a culture that makes people and their ideas better. She is a team player and fits right into our philosophy. And I believe she will be a leader who will usher not just Havas, but also our industry into the future.”

     

  • To work across key clients of the Gurugram office

    Havas appoints Jigisha Chawla as EVP

    By Our Staff

     

    Jigisha
    Jigisha Chawla

    Havas Worldwide, the creative arm of Havas Group India, has appointed Jigisha Chawla as Executive Vice President, Gurugram. Chawla will report to Manas Lahiri, Managing Director, Havas Worldwide (Creative) and will work across key clients of the Gurugram office.

     

    Said Lahiri: “With the exponential growth of the Gurgaon unit, we are focussed on beefing up our senior leadership and our product. Jigisha will play a pivotal role in enhancing and strengthening our client relationships and widening our product portfolio.”

     

  • Features Sonu Sood to promote the immunity-building drink for children

    Havas Worldwide creates TVC for Dabur Vita

    By Our Staff

     

    Dabur, the Ayurveda healthcare brand, has made its foray into the health food drinks (HFD) category with chocolate flavoured Dabur Vita. A TVC featuring actor Sonu Sood has been conceptualised by Havas Worldwide (Creative) India, which recently won the mandate for Dabur Vita. The task includes Dabur Vita’s mainline and digital communications.

     

    Entering the HFD category is a natural extension for Dabur as it is synonymous with good health and immunity through its various brands including Chyawanprash and Dabur Honey amongst others. Given the added focus of consumers on good health over the past few years, the demand for HFD is only flourishing, leading Dabur to make its foray in the category by coming up with a new product that promises a superior formulation with enhanced immunity benefits.

     

    Prashant Agarwal, Marketing Head- Health Supplements, Dabur India Ltd, said: “We are excited to partner with Havas Creative Group India. The health supplement category is exploding with untapped potential. We at Dabur India Limited have formulated this unique product, Dabur Vita. With a unique formulation Dabur Vita brings the benefits of Ayurveda in a tasty chocolaty drink which has been hugely liked by kids in a consumer research. It is tested to significantly increase the activity of the known protein – TNF Alfa which helps boost kid’s immunity thus making Dabur Vita India’s Immunity Expert. To introduce our newest offering in the health supplement space we have been working with Havas Creative Group India to create some effective and meaningful work for brand Dabur Vita. We are confident about building a powerful brand narrative through Havas Creative Group India in the months to come.”

     

    Added Ravinder Siwach, Executive Director and National Creative Director, Havas Worldwide (Creative) India: “We are excited to launch and be instrumental in growing the Dabur Vita brand by partnering them to make an impactful debut in what is a highly competitive market. We’re looking forward to making Dabur Vita a household name, and cement it in the hearts and minds of consumers through impactful and engaging storytelling. This TVC talks about Dabur Vita not just being another HFD but one that helps build immunity in children. Parents who choose Dabur Vita can be rest assured that they are giving their child a complete health drink. Sonu Sood’s presence further enhances the product’s efficacy promise as his image is wholesome and reliable.”

     

  • As per Havas group’s just-released Havas CX study

    Customer satisfaction dips for Indian brands

     

     

    By Our Staff

     

    Havas CX, the Havas Group’s global customer experience network, has launched the X Index Report 2022. The report indicates that trust, inclusivity, always being of service, and going above and beyond are now major factors in creating the most meaningful customer experience.

     

    According to the X Index India report parameters, the #1 brand is Apple followed by Taj Hotels, KIA, MG, Hyundai, OnePlus, Boat, Cult.fit, Michelin and JBL.

     

    Fifty leading brands across 13 categories including retail, fashion, financial services, automotive, entertainment, hospitality, beauty, health, and more were studied from India for the recent study. What’s interesting is that among the six countries also surveyed a year earlier, only India registered a lower overall score in 2021 compared with 2020. The higher scores in the other five markets (China, France, Portugal, UK, and the US) point to rising satisfaction with the customer experience. What this means is that while most geographies were able to leverage the new normal to cement their CX and deliver on consumers’ rising expectations, Indian brands were not as agile to keep up with the rising expectations. This makes it even more critical for Indian brands to now recognise that customer experience is synonymous with brand experience.

     

    For the second consecutive year, brand image has emerged as the strongest competitor to the X Index, representing 46% of India’s score. This hints at the fact that while ecosystems and the touchpoints were expanded during this new normal, brands also need to maintain continuous engagement to reinforce their image while also making it part of their CX.

     

    Despite heavy customer experience investments by brands, there’s still room for improvement with only a global average of 40% of consumers thinking the brands they interact with are “cantered on their needs as a customer.” This year’s research reveals that increased consumer expectations around trust, sustainability, and inclusivity are now impacting the evaluation of customer experience, with brands being assessed on the concrete actions they deliver to create a welcoming experience for all – shifting the traditional idea of customer experience to citizen experience.

     

    Said Prashant Tekwani, EVP & Business Head, Havas CX India & Havas Worldwide, West: “The pandemic has brought about a sea-change in consumer shopping behaviour. Brands now need to evolve their thinking from customer experience to citizen experience by making seamlessness and inclusivity their priority. According to the latest X Index report, India is the only country to register a lower overall score in 2021 in comparison to 2020. There is a gap that needs addressing for brands in India to score high in the CX journey. This shows how the understanding of the evolving expectation of the consumers is critical to maintaining the health of CX, growth and brand imagery. While meeting functional criteria around seamlessness, simplicity, and efficient customer service, brands must also go the extra mile to make a lasting impression in their customers’ minds.”

     

    Added Sumeer Mathur, National Strategy Head & Managing Partner, Havas Worldwide India: “Interestingly, out of all the parameters that we measure to arrive at a final score, the Brand image has emerged as the strongest contributor to the X Index, representing 46% of India’s score. This hints at the fact that while ecosystems and the touchpoints were expanded during this new normal, brands also need to maintain continuous engagement to reinforce their image while also making it part of their CX. Conversely, it could also mean that Indian brands are under leveraging other parameters and relying too heavily on the brand image alone to determine the customer experience.”

     

    The X Index identified four key principles to create a best-in-class citizen experience:

     

    Trust comes first: Brand trust is the most powerful denominator around the globe in the customer journey. Brands build trust by keeping their commitments to customers and being there in times of crisis. For example, brands that optimized their shopping experience during the COVID-19 pandemic saw better results; these optimizations included moving many traditionally in-person services online (consultations, etc.), and taking advantage of new platforms to integrate community building and social components. Brands also build trust with transparent business practices and by making commitments to social causes.

     

    Build an all-inclusive experience: For customer experience to become a citizen experience, brands must be inclusive. According to the X Index, consumers evaluate brands at every step of the journey, including the way they treat their frontline employees, foster inclusivity and break taboos in representation and marketing. Inclusivity also means enabling customers to participate in a community, with some brands introducing forums, clubs, and apps for customers to connect and interact with each other.

     

    Always be of service: Customer service is now defined by the speed of reaction to customer demands. It is one of the key discriminating factors. In addition, when it comes to staff and salespeople, consumers not only expect them to be efficient but also knowledgeable.

     

    Provide for the age of extra: When it comes to satisfying customers, going the extra mile is of paramount importance for brands. A key part of going above and beyond in making sure the experience feels extra personal.

     

     

  • To scale up the agency further

    Havas appoints Sumeer Mathur as National Planning Head & Managing Partner

    By Our Staff

     

    L-R, Ravinder Siwach, Manas Lahiri, Sumeer Mathur
    L-R, Ravinder Siwach, Manas Lahiri, Sumeer Mathur

    Havas Group India has appointed Sumeer Mathur as National Planning Head & Managing Partner, Havas Worldwide India – the creative agency of the group with immediate effect.

     

    Mathur will be partnering Manas Lahiri, Managing Director and Ravinder Siwach, ED & NCD of Havas Worldwide (Creative) and collaborate with key clients including Reckitt, Citroën, Dabur, Suzuki, William Grant, Tata and Harman (JBL) among many others. He will be based out of the Gurugram office and report to Rana Barua, Group CEO, Havas Group India.

     

    Talking about this appointment, Barua said: “The last two years have been game-changer for Havas Worldwide India. We have been relentless, focused and committed. This led to exponential growth, effective partnerships, and addition of several marquee clients. We need to now build a strong integrated leadership team that aggressively takes this growth mandate ahead. With Sumeer, Manas, Ravinder, Arindam, Prashant, Geet and all the other leaders forming the core team, it will further fuel our growth and empower us to deliver meaningful, ROI-centric marketing solutions for our clients. I am confident that Sumeer will drive this mandate quite effortlessly.”

     

    Adding further, Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India, said: “The meaningful difference we make to our client’s business through our differentiated products, digital-led strategic solutions and engaging storytelling, is what led us to the top league in the industry. Sumeer will drive this further. Throughout his career, Sumeer has worked with strong business teams, delivering tangible business results. His keen interest in understanding what drives culture, what motivates consumers, and how digital technologies are reshaping brand interactions will add a tremendous value to our strategic planning function.”

     

  • Prasanth Kumar, CEO – South Asia, GroupM was unanimously elected Vice-President of the Association

    Anupriya Acharya takes charge as AAAI President

    By A Correspondent

     

    Anupriya Acharya, CEO – South Asia, Publicis Groupe was elected President of Advertising Agencies Association of India (AAAI) for the year 2020-21 at its Annual General Body Meeting held in Mumbai on Monday. Ashish Bhasin, President of Advertising Agencies Association of India( AAAI), handed over charge to Acharya. Prasanth Kumar, CEO – South Asia, GroupM was unanimously elected Vice-President of the Association.

     

    Other elected members of the Executive Committee in alphabetical order are:

     

    Anand Bhadkamkar, Dentsu Aegis Network Marketing Solutions Pvt Ltd

    Kunal Lalani, Crayons Advertising Pvt Ltd

    Mohit Joshi, Havas Media India Pvt Ltd

    Pranav Premnarayen, Prem Associates Advertising & Marketing

    Rana Barua, Havas Worldwide India Pvt Ltd

    Vivek Srivastava, Innocean Worldwide Communications Pvt Ltd

    Ashish Bhasin will be the ex-officio member of the AAAI Executive Committee for 2020-21 as its immediate past President.

     

    Said Acharya: “It’s a tremendous honour and also an enormous responsibility to be elected as the President of such a prestigious organisation. I am acutely aware that our industry, like the rest of the world, has just witnessed the most unprecedented times and it’s a difficult time for most. The pandemic has only underscored the relevance of the collective thinking and the heightened role that AAAI can play. I will strive to do my best to further the interests of the advertising industry and take AAAI to greater heights as we emerge into the new normal. Many top advertising professionals have contributed very selflessly and relentlessly to the AAAI, both with and without executive positions. And that is what inspires me immensely as I take on this position. Many thanks to Ashish Bhasin for his leadership in the last two years as President – he has made great progress in making the association more inclusive, diverse and future-ready. Also, thanks to all the Executive committee members and the secretariat for all the learning they have given me in the past many years”.

     

    Added Bhasin: “I have had the privilege to lead AAAI for two years as its president, I wish to thank all my fellow executive committee members for their wholehearted cooperation and valuable support. I would also like to congratulate Anupriya Acharya on her election as President. Anupriya has been a key member of the Indian media and advertising industry for a long time. I’m sure she will play a stellar role in taking forward the Association and its work. I wish her the very best for this role.”

     

  • He has worked on various categories like FMCG, Fashion, Technology, Durables, Healthcare, and e-commerce

    Havas Worldwide brings on board Arindam Sengupta to lead Mumbai

    By A Correspondent

     

    Havas has appointed Arindam Sengupta as President – West. Arindam joins the agency from Ogilvy Advertising, Mumbai to replace Shavon Barua, who left some months back.

     

    Arindam, with over 18 years of advertising behind him, has worked with Lowe Lintas, DDB Mudra and TBWA in the past. He has worked on various categories like FMCG, Fashion, Technology, Durables, Healthcare, and e-commerce.

     

    Nirmalya Sen, CEO, Havas Worldwide India, said, “I am delighted to welcome Arindam as the new leader of Havas Worldwide, Mumbai. Arindam is well known for forging great relationships with his clients and for his hunger for new business. With an equally hungry creative partner in Rayomand (Rayo) Patell, I am confident the new leadership team will play a defining role in our drive to make Havas Worldwide Mumbai the compelling new-age communications company we are in Gurgaon and elsewhere.”

     

    Arindam, on his appointment, said, “I’m delighted and honored with the responsibility of running Havas Worldwide, Mumbai. Havas Worldwide, besides being an established global network with a new-age challenger mindset, is integrated to the core – an important ingredientin navigating the emergingworld of the consumer. I am very excited at the prospect of working with brilliant minds like Rayo, NimaNamchuand Nirmalyato take Havas Worldwide Mumbai to its next level of growth.”