MxMIndia

Tag: Havas Worldwide (Creative) India

  • The scope of the mandate will include creating cornerstone digital campaigns, social media as well as online response management, among other things

    Burger King gets Havas for digital creative

    By Our Staff

     

    Burger King India has assigned its digital mandate to Havas Worldwide (Creative) India, the creative arm of Havas Group India. The scope of the mandate will include creating cornerstone digital campaigns, social media as well as online response management, among other things.

     

    Said Kapil Grover, Chief Marketing Officer, Burger King India:“We are excited to have partnered with Havas Worldwide India, which comes with a track record of path-breaking digital campaigns for brands across markets and categories. We are confident that their expertise and market understanding will help us deliver innovative and groundbreaking digital campaigns; thereby further strengthening Burger King India to become the most lovable brand in the digital space. We look forward for a long and fruitful partnership.”

     

    Commenting on the partnership with Burger King, Manas Lahiri, Managing Director, Havas Worldwide (Creative) India added: “In today’s cluttered digital ecosystem, only brands that come up with engaging, differentiated content make people sit up and take notice and we at Havas Worldwide India have been doing exactly that over the past few years. Burger King is one of the most audacious brands in the world today, known for creating truly innovative campaigns that become the talk of the town and we’re confident we will be able to create more such path-breaking, meaningful work for them.”

     

  • Features Sonu Sood to promote the immunity-building drink for children

    Havas Worldwide creates TVC for Dabur Vita

    By Our Staff

     

    Dabur, the Ayurveda healthcare brand, has made its foray into the health food drinks (HFD) category with chocolate flavoured Dabur Vita. A TVC featuring actor Sonu Sood has been conceptualised by Havas Worldwide (Creative) India, which recently won the mandate for Dabur Vita. The task includes Dabur Vita’s mainline and digital communications.

     

    Entering the HFD category is a natural extension for Dabur as it is synonymous with good health and immunity through its various brands including Chyawanprash and Dabur Honey amongst others. Given the added focus of consumers on good health over the past few years, the demand for HFD is only flourishing, leading Dabur to make its foray in the category by coming up with a new product that promises a superior formulation with enhanced immunity benefits.

     

    Prashant Agarwal, Marketing Head- Health Supplements, Dabur India Ltd, said: “We are excited to partner with Havas Creative Group India. The health supplement category is exploding with untapped potential. We at Dabur India Limited have formulated this unique product, Dabur Vita. With a unique formulation Dabur Vita brings the benefits of Ayurveda in a tasty chocolaty drink which has been hugely liked by kids in a consumer research. It is tested to significantly increase the activity of the known protein – TNF Alfa which helps boost kid’s immunity thus making Dabur Vita India’s Immunity Expert. To introduce our newest offering in the health supplement space we have been working with Havas Creative Group India to create some effective and meaningful work for brand Dabur Vita. We are confident about building a powerful brand narrative through Havas Creative Group India in the months to come.”

     

    Added Ravinder Siwach, Executive Director and National Creative Director, Havas Worldwide (Creative) India: “We are excited to launch and be instrumental in growing the Dabur Vita brand by partnering them to make an impactful debut in what is a highly competitive market. We’re looking forward to making Dabur Vita a household name, and cement it in the hearts and minds of consumers through impactful and engaging storytelling. This TVC talks about Dabur Vita not just being another HFD but one that helps build immunity in children. Parents who choose Dabur Vita can be rest assured that they are giving their child a complete health drink. Sonu Sood’s presence further enhances the product’s efficacy promise as his image is wholesome and reliable.”

     

  • Elevates Manas Lahiri & Ravinder Siwach

    Havas rejigs top deck

    By Our Staff

     

    Havas Group India has announced a restructuring of its senior leadership team at Havas Worldwide (Creative) India.

     

    Ravinder Siwach
    Ravinder Siwach
    Manas Lahiri
    Manas Lahiri

    Effective immediately, Manas Lahiri, President – North, has been elevated to the role of Managing Director and Ravinder Siwach, currently National Creative Director, has been promoted to the role of Executive Director and National Creative Director of Havas Worldwide (Creative) India.

     

    Rana Barua
    Rana Barua

    Lahiri will continue to report to Rana Barua, Group CEO, Havas Group India. He will lead both the offices (Gurugram and Mumbai) of Havas Worldwide India and work closely with the leadership team of the other Havas group companies to drive growth, digital innovations and help in the overall integration across businesses and functions. Siwach will continue to report to Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India and continue to drive the creative excellence of the group.

     

    Talking about this restructuring, Barua said: “We have witnessed an exponential growth in a short span of 2 years and have added a phenomenal set of new clients and talents across both our offices.  It was time to recognise a strong leadership to drive the client consolidation and take charge of the day-to-day operations of Havas Creative.”

     

    Bobby Pawar
    Bobby Pawar

    Added Pawar: “Ravinder and Manas are a rare pair of leaders who are equally passionate about creating great work and growing the agency. The way they collaborate sets the right tone for the rest of the team. Their elevation is a recognition of all their contributions and the passion they bring to Havas’s mission of helping brands make a meaningful difference in people’s lives.”