MxMIndia

Tag: Havas Sports & Entertainment

  • Appoints Arun Rao as Senior Vice President, Havas Sports & Entertainment

    Havas bolsters sports and entertainment division

    By Our Staff

     

    Havas Sports & Entertainment, the sports and sponsorships vertical of Havas Media Group India, has appointed Arun Kumar Rao as Senior Vice President. He will be based in Gurugram and report to . Venkatasubramanian, President – Investments and Head – Havas Sports.

     

    Said Mohit Joshi, CEO, Havas Media Group India: “Sports is a major driving force for the Media & Marketing industry, and we want to lead this space by assisting media rights holders in optimising their properties, creating more winning partnerships with leading & emerging brands, and co-creating unique engagement opportunities for brands by offering integrated media solutions that include digital, on-ground, and on-air experiences, which will help maximise returns and connect meaningfully with audiences.  I look forward to Venkat and the team scaling up Havas Sports & Entertainment to newer heights, and welcome Arun to the Havas family.”

     

    Added Venkatasubramanian: “With the resurgence of Havas Sports & Entertainment and a slew of major & emerging sporting events in India, we are witnessing a multi-fold increase in sports marketing and brand sponsorships. Arun’s vast experience will add a new dimension to the vertical and accelerate our growth plans.”

     

  • A proprietary study to understand the impact of IPL on brand health metrics

    Havas Media Group launches Hi-Cricket

    By Our Staff

    Havas Sports & Entertainment has partnered with YouGov, a research and data analytics group, to launch Hi-Cricket, a proprietary study to understand the impact of the Indian Premier League (IPL) 2021 in influencing brand health metrics across categories.

    The study, led by the Havas Insight team, has respondents from key cities to get a deeper understanding of how a larger than life platform such as IPL helps influence mind measures. Hi-Cricket will also answer the role of premium media buys in impacting brand health, one of the most critical questions raised by advertisers today.

    Mohit Joshi
    Mohit Joshi

    Said Mohit Joshi, CEO, Havas Media Group India: “Hi-Cricket 2021 is a culmination of Havas’ Meaningful Brands philosophy and data from YouGov’s Cube. While there is a lot of discussion on IPL performance and viewership, this unique study helps to not only understand consumers’ level of engagement with the game but also allows advertisers to track the impact of IPL 2021 on brand health metrics like Awareness, Consideration, Familiarity and Recommendation. The research uses customised quantitative structured questionnaire and encompasses Tier 1 & 2 cities. Designed to constantly monitor brand trends on key brand health indicators, along with Meaningful attributes, this study will help advertisers understand the overall impact of their association with IPL. Hi-Cricket is the first initiative by Havas Insights and Havas Sports and Entertainment; we also intend to take the partnership into other sporting domains such as the Olympics, Hockey, Football and Kabaddi.”

    Deepa Bhatia
    Deepa Bhatia

    Added Deepa Bhatia, General Manager, India, YouGov: “According to YouGov India profiles’ data, IPL is one of the biggest sports assets along with ICC Cricket T20 World Cup. Sports assets have impacted the recall of brands globally. YouGov panel constitutes data of 2 lakh active panel respondents who have participated in various surveys. During the IPL season, YouGov will consistently reach out to people who watch IPL to set up the study. Using Havas’ Meaningful attributes, the customised Hi-Cricket study will help us understand what drives meaningfulness for brands and to what extent are campaigns able to drive perceptions for brands based on functional, personal and collective benefits.”

     

     

  • Havas Sports & Entertainment and music licensing agency Music Dealers join forces to help brands better leverage music

    Dial Havas for music for your brands

    By A Correspondent

     

    Havas Sports & Entertainment (HS&E) has announced a global strategic partnership with Music Dealers, an independent music licensing agency and digital platform that provides clients with emerging music. India is also a part of this partnership.

     

    Music Dealers crowd-source existing and original music from their database of over 20k emerging artsts across 80 countries. HS&E is part of Havas Media Group which is headed in India and South Asia by Anita Nayyar.

     

    As brands look for new ways to incorporate music into their campaigns to drive social conversation and engagement, Music Dealers’ knowledge of the global music industry and music strategy will partner with Havas to offer clients unique music expertise and strategy.