MxMIndia

Tag: Havas Mumbai

  • To strengthen the equity for the brand

    Havas bags digital mandate for Bingo

    By Our Staff

    This is big. Havas Creative India has bagged the digital mandate for Bingo following a multi-agency pitch. The agency’s focus will be on further building and strengthening equity for the brand and managing the entire portfolio of sub-brands of ITC Bingo in India.

    Said Aishwarya Pratap Singh, Head of Marketing, Snacks, Noodles & Pasta ITC Foods: “With the redefined media mix, and increasing role of digital in everyday lives of a consumer, Bingo! aims to occupy higher mindspace of its consumers through heightened engagement on social media. We are delighted to have Havas on board as our social media partner, and we look forward to continue the clutter-breaking, witty communication that Bingo! is known for on Digital platforms as well.”

    Bobby Pawar
    Bobby Pawar

    Added Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India: “We are excited to be partnering with one of India’s most loved snack brand Bingo, which offers a great canvas for showcasing our skills and creativity. We look forward to creating engaging and clutter-breaking work that makes a meaningful difference to the brand and further strengthening the brand’s legacy in the market.”

     

    Arindam Sengupta
    Arindam Sengupta

    Said Arindam Sengupta, Managing Partner – West & South, Havas Mumbai: “We are delighted to win the digital communication mandate for a renowned brand like ITC Bingo. Through this association, the aim is to take the brand love established over the years by ITC- Bingo and translate it on new-age digital platforms and create meaningful content and experiences for consumers across the country.”

    No more quotes. Let’s wait for the creatives.

     

     

  • Havas Creative Mumbai will be executing the India communication with local flavour further enhanced by celebrity collaboration

    Havas Creative joins Lionsgate to raise funds Covid-19

    By A Correspondent

     

    Global content studio Lionsgate India has launched an initiative to bring the community experience of watching movies in movie theatres to live streaming, in partnership with Facebook India. Havas Creative Mumbai will be executing the India communication with local flavour further enhanced by celebrity collaborations.

     

    Said Rohit Jain, Managing Director of Lionsgate South Asia: “In these unprecedented times, Lionsgate has launched this global initiative to support families of millions of people who have been impacted by COVID-19. For this initiative in India, we have partnered with Facebook to create a fundraiser, the proceeds for the same will be contributed to reputed NGOs helping fight this pandemic. This will be a unique opportunity for viewers to extend their support and donate for this charitable cause. Moreover, we are delighted to rope in Ananya Pandey for this cause who will support us to spread awareness on this property.”

     

    Added Arindam Sengupta, Managing Partner – West & South, Havas Mumbai: “We are honoured to collaborate with Lionsgate to extend their global initiative in India for such a noble cause. In such unprecedented times, we all should do our bit, and LionsgateLIVE is a one such opportunity for Havas.’’

     

     

  • Both Gururaj and Durgesh will report to Mayur Hola, National Creative Director, Havas Creative

    Havas strengthens creative team with two senior hires

    By A Correspondent

     

    Havas has further bolstered its creative offering with two senior hires in its Mumbai office. Gururaj Rao joins as Executive Creative Director and Durgesh Singh as Associate Creative Director – Copy. Both Rao and Singh will report to Mayur Hola, National Creative Director, Havas Creative.

     

    Commenting on the appointments, Hola said: “Guru brings an infectious energy that Bobby and I are sure will light up the Havas Mumbai office and give it purpose. His interaction with people is at a granular level and he’s just a straight up solid guy who puts his head down and gets work done. We’re very happy to have a kindred spirit such as him on-board. Durgesh is a bright spark. His ideas are just what we need as we add creative muscle to the Mumbai office. We’re sure that Durgesh and Guru will create a powerful alliance and work with the rest as part of a great team.”