MxMIndia

Tag: Havas Media Network

  • With nearly 200 'picklers' from across Delhi and NCR

    Havas Play hosts pickleball event

    Havas Play India, the activation arm of Havas Media Network, hosted the Tata.ev Pickleball Weekend Fiesta (September 22). Nearly 200 picklers from across Delhi and NCR participated in this open team-format tournament.

    Commenting on their association with the Tata.ev Pickleball Weekend Fiesta 2024, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said: “For Tata.ev, the Pickleball Weekend Fiesta perfectly embodies the blend of community, sustainability, and technology—values that lie at the heart of our mission. As one of the fastest-growing sports globally, Pickleball is gaining remarkable traction in India, with over 10,000 active players and an impressive annual growth rate of more than 30%, both in participation and court development. The sport’s unique blend of accessibility, low environmental footprint, and emphasis on inclusivity deeply resonates with our commitment to a greener, more inclusive future. By supporting events like this, we not only foster healthy, active communities but also promote collaboration that drives meaningful progress for both society and the planet.”

  • To drive the media duties of the brand across OOH

    Havas Media Network wins Muthoot FinCorp mandate

    Muthoot FinCorp, a Non-Banking Financial Services Company (NBFC), has appointed Havas Media Network India to manage its integrated media mandate. Havas Media’s Bengaluru operations will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground activations.

    Said Shaji Varghese, CEO of Muthoot FinCorp Limited: “We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionize financial accessibility for all. Our collaboration is said expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector.”

    Commenting on the win, Mohit Joshi, CEO, Havas Media Network India, added: “Havas Media Network India’s South operations has been consistently expanding, establishing it as a vibrant hub for partnering with leading brands and we are now delighted to join hands with Muthoot FinCorp – a prominent brand across India. We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values designed on the philosophy of meaningful solutions in everything we do. Together, we strive to shape a future where financial empowerment and innovation go hand in hand.”

  • To curate premium sports & entertainment IPs

    Havas Play inks strategic partnership with Mahesh Bhupathi

    R. Venkatasubramanian and Mahesh Bhupathi
    R. Venkatasubramanian and Mahesh Bhupathi

    Havas Play, Havas Media Network’s global brand dedicated to earning consumers’ attention and creating enduring business impact through experiences at the intersection of entertainment, sports, technology, and fandom, has entered a strategic partnership in India with SG Sports, Media and Entertainment (SGSE), an arm of the APL Apollo Group. SGSE is helmed by tennis icon Mahesh Bhupathi as Chief Executive Officer.

    As part of the strategic partnership, Havas Play will assist SGSE in executing premium entertainment and sports IPs spanning football, squash, hockey, chess, table tennis & tennis.

    Said Mahesh Bhupathi, CEO, SGSE: “We have always had a clear vision on building a comprehensive and sustainable sports and entertainment story and believe it is the right time to do this at scale in India. We look forward to working closely with Havas Play and tapping into their extensive network to make this happen.”

    Added R Venkatasubramanian, Chief Operating Officer, Havas Play: “Embarking on this strategic journey with SGSE, a visionary in the sports and entertainment realm, is a testament to Havas Play’s commitment to elevating meaningful experiences and fostering innovation in the country’s cultural landscape. With Mahesh Bhupathi’s leadership and our shared vision, we’re poised to create immersive fan engagements through premium IPs, reshaping India’s sports and entertainment ecosystem for generations to come.”

  • To drive the brand's offline and online media strategies

    Havas Media secures mandate for inDrive

    By Our Staff

     

    Havas Media Network India, the specialized media arm of Havas India, has been awarded the integrated media mandate for inDrive, a global mobility and urban services platform.

     

    Under the strategic leadership of Harbir Singh Rai, President-North, Havas Media India, the agency’s Gurugram office will oversee the inDrive mandate. Their responsibilities will encompass driving the brand’s offline (OOH, Radio, Print, TV) and online media strategies, aiming to enhance public awareness and visibility.

     

    inDrive currently operates across 10 cities in India including New Delhi, Mumbai, Chennai and Ludhiana. The brand distinguishes itself in the field of ride hailing and aggregator services due to its unique pricing mechanism, ensuring convenience and fair pricing for consumers. Their primary objective is to minimise barriers, to aid new user acquisition and foster trust and transparency by offering every user to negotiate a fare for their ride.

     

    Said Avik Karmakar, GTM Manager – South Asia, inDrive: “According to a study conducted by the sensor power data, inDrive is the second-largest ridesharing app in the world by downloads, which demonstrates that the market is receptive to newer and more convenient options. That’s where we come in. We are excited to work with Havas Media Network India and are looking forward to a successful collaboration, combining our vision of being a company that is focused on people, performance and purpose with Havas’ extensive experience and market expertise.”

     

    Emphasizing the agency’s commitment to establishing trust and delivering relevant outcomes for clients, Mohit Joshi, CEO, Havas Media Network India, added: “At Havas Media Network India, we believe in building meaningful connections and driving tangible results for our clients. We understand their needs and challenges and, combined with our extensive capabilities, we will strive to deliver business growth for inDrive. We are proud to be associated with a brand like inDrive that is driven by a commitment to doing good for society through fair practices and transparency.”

     

    Uday Mohan, Managing Director of Havas Media India, added: “inDrive is a strong contender in a highly competitive market. Breaking into this space presents an exciting challenge, and Havas Media India is well-equipped with a team of experienced professionals to design and implement solutions that cater to the brand’s requirements and deliver the desired ROI.”