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Tag: Havas Life Sorento

  • To drive strategic globalization initiatives

    Sangeeta Barde elevated as CEO of Havas Life Sorento

    By Our Staff

     

    Havas Health & You (HH&Y), the global health and wellness network, has elevated Sangeeta Barde as CEO of Havas Life Sorento India. As part of her new role, Barde will drive the success model for offshoring and achieving strategic and impactful globalization initiatives and will also be the Regional Head of HH&Y Middle East. She will continue to report to Rana Barua, CEO, Havas India, and Charles Houdoux, CEO of APAC & LATAM for HH&Y.

     

    Said Charles Houdoux, CEO of APAC & LATAM for HH&Y: “I’m so pleased to oversee this new era across the entirety of APAC as the region is poised for substantial growth in the healthcare sector. These markets are vital for health communications, and we are confident in our ability to continue to help transform and future-proof our clients’ businesses. Sangeeta’s elevation is incredibly well deserved. Under her leadership, Havas Life Sorento has witnessed tremendous growth and is known as a leading health agency in the country and her expanded role as Regional Head of HH&Y Middle East, at a time when the focus on health and wellness is only intensifying, will further propel the progress that we have been witnessing.”

     

    Rana Barua, Group CEO, Havas India, added: “The network has experienced steady growth across its three key verticals: creative, media, and health. For years, Havas Life Sorento has consistently outperformed in an industry as nuanced and specialised as health communications, particularly in the face of shifting health and wellness narratives. With a leader like Sangeeta at the helm, Havas Life Sorento has consistently made a meaningful difference for clients, enabling Havas India to raise the bar for what excellence can be.”

     

  • Talwalkar has been with Havas Life Sorento in 2020

    Havas Life Sorento elevates Sachin Talwalkar to CCO

    By Our Staff

     

    Sachin Talwalkar
    Sachin Talwalkar

    Havas Life Sorento, the health, wellness marcom and digital agency of Havas Group India, has elevated Sachin Talwalkar, Executive Creative Director, to Chief Creative Officer.

     

    As a part of his new role, Talwalkar will be responsible for further bolstering the agency’s creative and communications efforts through Havas Life Sorento’s offering in healthcomm. He will also be responsible for expanding the agency’s scope through digital health, health CX and consumer health within India, Southeast Asia, and the Middle East, effectively making India the hub for Havas Health & You. The aim is to become the ‘go-to’ and cutting-edge healthcomm agency in the region.

     

    Bobby Pawar
    Bobby Pawar

    Speaking about the elevation, Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India, said, “Sachin’s elevation is in recognition of the role he’s played in transforming Havas Life Sorento over the last few years. He has brought in better talent and has fostered a climate where they can do their best work while having fun in the process. He has evolved the creative department based on my belief that creatives with traditional and digital skills must work together so that they infect each other and, in the process, become more rounded creatives. Lastly, he’s been a great partner to me, always ready to help out with anything.”

     

    Sangeeta Barde
    Sangeeta Barde

    Added Sangeeta Barde, Managing Director, Havas Life Sorento said, “I am confident that with this elevation, Sachin will continue to make a difference to health and wellness communications and create a team of passionate people under him who will set the creative benchmark within the industry and the region.”

     

  • He will support Sangeeta Barde, Managing Director, Havas Life Sorento, in further building the agency’s perception and position in the market

    Havas Life Sorento appoints John Mathew as President

    By Our Staff

     

    John Mathew

    Havas Life Sorento (HLS), the health division agency of Havas Group India, has announced the appointment of John Mathew as President.

     

    As a part of his role, Mathew will oversee the HLS business in collaboration with the Global Havas Health & You (HHY) team. He will support Sangeeta Barde, Managing Director, Havas Life Sorento, in further building the agency’s perception and position in the market.

     

    Sangeeta Barde
    Sangeeta Barde

    Speaking about the appointment, Barde said: “Havas Life Sorento has been witnessing a robust growth trajectory on the back of innovative campaigns over the last few years. We’re delighted to welcome John on board as we continue to grow further, breaking barriers and disrupting conventions for the health of brands, businesses, and people through purposeful and meaningful work.”

     

    Rana Barua
    Rana Barua

    Added Rana Barua, Group CEO, Havas Group India: “I am delighted with the progress and the growth we have made with Havas Life Sorento in the last few years with Sangeeta at the helm. It became pertinent to further bolster the leadership team of the agency and I am glad John has taken on this profile. I wish him all the best and welcome him to the Havas Family.”

     

    Mathew was until recently part of Glenmark as Head – Digital & Multichannel Marketing.

     

  • To decipher the health benefits of consuming OTC medicines for minor ailments

    Value of OTC medicines in India: Havas Life Sorento & Oppi Study

    By Our Staff

     

    Havas Life Sorento, the health division agency of Havas Group India, recently commissioned a study, Value Of OTC in India, with the Organisation of Pharmaceutical Producers of India (OPPI).

     

    KG Ananthakrishnan
    KG Ananthakrishnan

    Citing the importance of such a study in India, KG Ananthakrishnan, Director General, OPPI, said: “In India, the need for a self-care policy needs to be a top priority. Self-medication has always been viewed as a convenient solution for the management of commonly occurring ailments, with minimal intervention from HCPs. Accessibility to regulated over-the-counter (OTC) medicines through the development of a robust policy will ease the current uncertainties. To give a deeper understanding of the synergy between self-medication and the health ecosystem in the country and to support regulators and policy makers in assessing the role of self-care in health systems, OPPI collaborated with Havas Life Sorento for the first of its kind study in India to determine the ‘Value of OTC in India’ and assess the role of self-care in health systems.”

     

    Rana Barua
    Rana Barua

    Added Rana Barua, Group CEO, Havas Group India: “At Havas Group India, we believe in making a Meaningful Difference to consumers lives through meaningful work, conversations and initiatives. The Value of OTC in India Study by Havas Life Sorento and OPPI is extremely unique considering that there is no such study that quantifies the economic benefits of self-medication in India. A whitepaper such as this can go a long way in reinforcing the need for self-care initiatives through meaningful dialogues with policy makers and other key stakeholders. Going forward, we plan to launch such relevant studies that will aid in assessing various healthcare related implications and making informed decisions.”

     

  • For Gleneagles Global Hospitals and Continental Hospitals

    Havas Life Sorento launches campaign on World Stroke Day

    By Our Staff

     

    To raise awareness of stroke signs and the benefits of timely access to emergency medical care, Gleneagles Global Hospitals and Continental Hospitals across India, a part of the IHH Healthcare India network, launched a campaign on October 29 on the World Stroke Day titled #StopTheStroke.  The campaign has been conceptualised and executed by Havas Life Sorento, the health and wellness communications company of Havas Group India.

     

    Sharing his perspective, Dr Ananth Rao, AVP Operations, IHH Healthcare India, said: “We are happy to collaborate with Havas Life Sorento for leaving no stone unturned in creating community awareness through their meaningful video on stroke prevention and cure. An incidence of stroke can put enormous stress on the patient and their caregivers. The disabilities are psychologically devastating. Moreover, the Covid-19 pandemic has disrupted routine care and preventive health protocols globally. As things return to normalcy, we urge all to get their preventive health checks done and identify risk factors for stroke. At our network of hospitals, Comprehensive Preventive Health programs and Stroke Management advice by expert Consultants and their teams are offered.”

     

    Added Sachin Talwalkar, Executive Creative Director, Havas Life Sorento:  “To come up with a campaign on World Stroke Day was not an easy task. We wanted to create a campaign that brings attention to recognising the signs that lead to a brain stroke. We hit up on the idea of using the medium to deliver the message. The driving force behind the campaign is our vision to reduce stroke cases in India by creating an informed community that is well-aware of the signs and symptoms.”

     

  • He will be responsible for driving the creative vision and strategy for the agency

    Havas Life Sorento appoints Sachin Talwalkar as ECD

    By A Correspondent

     

    Sachin Talwalkar
    Sangeeta Barde

    Sachin Talwalkar has been appointed as Executive Creative Director of Havas Life Sorento, the health and wellness communications agency from Havas Group India. In his role, Talwalkar will be responsible for driving the creative vision and strategy for Havas Life Sorento. He will be based in Mumbai office.

     

    Commenting on the appointment, Sangeeta Barde, Managing Partner, Havas Life Sorento said: “Health & Wellness is recognized as one of the most significant sectors today. We are seeing transformations & innovations at an unprecedented rate. This changing face and pace opens opportunities to provide a fresh, innovative and creative perspective for brands and businesses. Sachin will lead the HLS creative team and work closely with Bobby Pawar to enhance the overall quality and effectiveness of our creative output. We are confident that Sachin’s vast experience & diverse expertise will bring desired value to our clients and Havas Life Sorento will continue to lead this transformation through its talent & rigor.”

     

     

  • Along with global OTC expert Nicholas Hall, industry experts will share their views on how to explore new dimensions to build a successful consumer healthcare business

    Havas Life Sorento to host annual conference in Mumbai

    By A Correspondent

     

    CubeX, the consulting division of Havas Life Sorento, in association with Nicholas Hall & Company, will be organizing their day long annual conference titled – Consumer Healthcare in VUCA World on Friday, November 17at the Westin, in Mumbai.

     

    Along with global OTC expert Nicholas Hall, industry experts will share their views on how to explore new dimensions to build a successful consumer healthcare business, despite market complexities and uncertainty in the environment. The sessions will touch upon various aspects such as creating meaningful content and brand relevance in a VUCA (Volatile-Uncertain-Complex-Ambiguous) world to circumventing regulatory constraints and reaching consumers in the moments that matter; through speaker presentations and a panel discussion with CEOs of leading consumer healthcare businesses in India.