MxMIndia

Tag: Havas Creative

  • Celebrates womanhood

    Mamaearth launches campaign for Durga Puja

    By Our Staff

     

    Mamaearth, the flagship brand of Honasa Consumer Limited, has launched a campaign that pays homage to Durga and her various forms, while celebrating the “multifaceted spirit of womanhood with its range of makeup offerings”.

     

    Said Anuja Mishra, Chief Marketing Officer, Honasa Consumer Limited: “In the spirit of Durga Puja and the celebration of womanhood, Mamaearth’s new campaign is a heartfelt tribute to both Durga Maa and women everywhere. We’ve taken an innovative path by collaborating with artists who have beautifully reimagined Maa Durga’s avatars using the vibrant colors from Mamaearth’s makeup range. This initiative is our way of embracing and celebrating the diverse facets of womanhood. Just like the nine divine avatars of ‘Nobodurga,’ every woman embodies strength, devotion, knowledge, fierceness, empathy, fearlessness, wisdom, and success. Through this film, we pay homage to the eternal muse of Durga Maa and the inspiring women who carry her spirit within them.”

     

    Added Anupama Ramaswamy, Chief Creative Officer, Havas Creative: “As Pujo season approaches, the vibrant spirit of Durga Ma showcases the artistic creations of numerous talents. It’s a time when women of all generations grace the pandals in their finest attire, radiating confidence and charisma. Naturally, when we envisioned a Durga Puja campaign for Mamaearth, their Makeup Range seemed like the perfect match. We needed something disruptive and that’s how we thought of bringing 4 artists on board to do what they do best. Bring the 9 forms of Durga on their canvases. Everything remains the same. The only twist — there are no paints used at all, only Mamaearth lipsticks, kajals and foundations. The campaign draws parallels between how artists use Paints as Shringar to bring out the avatars of Durga and how women use Makeup as Shringar to bring out their own avatars. In doing so, we celebrate what Durga Ma truly represents — the multifacetedness of being a woman.” The 54 sec film is conceptualized by Havas Media worldwide.”

     

     

  • To further strengthen brand in the market

    Havas bags Dabur Vedic Suraksha Tea mandate

    By Our Staff

     

    Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions. The business will be managed out of the agency’s Delhi office.

    Said Kunal Sharma, Category Head, Dabur India:  “Dabur Vedic Suraksha Tea is powered with five immunity boosting herbs – Tulsi, Daalchini, Munakka, Kali Mirch and Shunthi. These Ayurvedic herbs combine to give a refreshing taste while boosting your immunity. Now, with Havas as our new creative partner, we aim to further strengthen the brand as we move forward in a category as exciting as Packaged Tea.”

    Added Manas Lahiri, President, Havas Creative – North: “We are proud to have won the mandate for an extremely exciting brand like Dabur Vedic Suraksha Tea and all its extensions. It demonstrates the power of integration that Havas India has developed. Winning the mandate makes our relation and commitment with Dabur India even more special after winning the integrated mandated of Dabur Honey. We hope to continue creating work that makes a meaningful difference in the lives of consumers and look forward to strengthening the brand’s presence in the market.”

     

     

  • Taps on #Everyday Honey initiative

    Havas Creative launches Dabur Honey campaign

    By Our Staff

     

    Dabur Honey has launched a digital campaign #EverydayHoney. Conceptualised and executed by Havas Creative, the campaign will amplify promotions by roping popular influencers and celebrities.

    Said Kunal Sharma, Dabur India Ltd Brand Head-Dabur Honey: “This year, we wanted the brand Dabur Honey to express that the emotion of pure and unconditional love is beyond just one day of Valentine’s celebration. It’s about celebrating love daily and appreciating those who add sweetness in our everyday life. We are delighted that through this initiative #EverydayHoney, the brand acted as a catalyst for celebrities to give a shout out to their fans who love them unconditionally every day.”

    Ravinder Siwach
    Ravinder Siwach

    Added Ravinder Siwach, National Creative Director, Havas Creative: “Valentine’s Day has not only become an important day for our consumers but is also an important advertising event. The day is associated with love, warmth and sweetness. We wanted to be part of this conversation as the connotations and associations of this day are very closely linked to our product and category.  So, when everyone was about to celebrate the day of love, we went ahead and reminded people about the other days. Don’t we deserve the same sweetness and love through the year? It demonstrated that every day is a day of love and hence, every day is Valentine’s Day.  Also, the important bit is we used the insights from the lives of celebrities in order to make the communication sharper and more pointed.”

     

     

  • The senior management team are part of Havas Media and Havas Creative

    Senior management at Havas go more senior

     

     

    Havas Group India has announced key elevations in its senior management team for Havas Media and Havas Creative.

     

    Uday Mohan, Managing Partner North & West, Havas Media will now be President, North & West. R Venkatasubramanian, National Head Buying, Havas Media will be President & National Head Investments. And Manas Lahiri, Managing Partner – North, Havas Creative has been elevated to President, North.

     

    Mohan and Venkat will continue to report to Mohit Joshi, CEO, Havas Media Group India and Lahiri will report to Rana Barua, Group CEO, Havas Group India.

     

    Said Rana Barua, Group CEO, Havas Group India: “I am excited to announce well deserved key elevations from our Havas Group Senior Leadership team, that will further accelerate growth and enhance the value proposition of our organisation and take the agency to greater heights. 2020 has been a challenging yet a very satisfactory year for the agency in terms of clients, revenue, awards, and fame. I look forward to Uday, Manas and Venkat to soar higher and take us to even greater achievements, and targets.”

     

     

  • …and its extensions. Also unveils #CommittedToPurity campaign

    Havas Creative bags mandate for Dabur Honey…

    By A Correspondent

     

    Dabur Honey has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Honey and all its extensions. The account was won following a rigorous multi-agency pitch. The business will be managed out of the agency’s Delhi office.

     

    The agency kickstarts the brand’s journey with a TVC with the messaing of ‘Not every honey brand has the right to be called honey.’

     

    Said Kunal Sharma, Category Head, Dabur India: “We are excited to have Havas on board as our creative partner. Their understanding of our market and our consumers was impressive, and we found their work creatively very exciting. As we roll out our first communication with them, it further cements our decision.”

     

    Added Rana Barua, CEO, Havas Group India: “We are proud to have won the mandate for an iconic brand like Dabur Honey and all its extensions. This has been one of the biggest and most prestigious win for the agency this year. Winning the mandate makes this piece of communication even  more special. We look forward to further strengthening the brand’s legacy in the market”

     

    Talking about the new mandate being awarded to Havas Creative and the campaign, Ravinder Siwach, National Creative Director, Havas Creative said: “The idea behind the film was to build awareness around the topic of purity and to advise consumers to be more vigilant before they make a purchase.”

     

     

  • Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one collaborative umbrella brand

    Havas establishes customer experience network

    By A Correspondent

     

    Havas Creative has launched Havas CX – a new, international network dedicated to delivering “meaningful brand experiences” across the entire customer journey. It brings together more than 1200 people from 20 of Havas Creative’s global agency groups and local agencies, plus additional CX specialists from across the Havas network, under a common structure, governance, methodology and mission.

     

    Havas CX will span 18 major Havas offices (called Havas Villages) around the world, with key hubs in Mumbai, London, Paris and New York. It brings together global agency groups including ekino (digital transformation), BETC FullSix (customer experience), Havas helia (customer engagement) and award-winning leaders in their markets including Plastic Havas, Langoor, Boondoggle, Gate One, Think Design, Host/Havas, Project House and Intellignos.

     

    Said Yannick Bolloré, Chairman and CEO Havas Group: “Having pursued an acquisition strategy of cutting-edge agencies in the customer engagement space over recent years, we feel the time is right to unify our agencies under one joined-up, global network brand. In Havas CX, we believe we have the most comprehensive customer engagement proposition the industry has to offer – and it’s one we intend to continue to strengthen by hiring top talent and making further best-in-class acquisitions.”

     

    Added Chris Hirst, Global CEO of Havas Creative: “Today customer experience is the bedrock on which a brand is built – indeed, the majority of a consumer’s experience of any brand won’t be through above-the-line advertising, but their personal interactions with it. As technology advances almost any conceivable purchase is just a couple of clicks away and the opportunities for brands to get it right, or wrong, are manifold. CX is the new battle ground – and the brands that get it right will win, and those that don’t will lose; it’s as simple as that. Now is the right time to be overt in our commitment to the one discipline that today underpins all others by bringing our 1200-plus specialists into a single brand. With our integrated village model and our proprietary consumer insights, the Havas CX Network will significantly extend the power and capability of our offer.”

     

     

  •  As part of the mandate, Havas will be responsible for the creative strategy and execution across online and offline platforms

    Havas Creative bags integrated mandate for William Grant

    By A Correspondent

     

    Havas Creative has announced the bagging of the integrated communication mandate for William Grant & Sons, following a  multi-agency pitch in December.  The agency will be handling the entire India portfolio business, which includes brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder, Hendrick’s and Drambuie. As part of the mandate, Havas will be responsible for the creative strategy and execution across online and offline platforms. The business will be managed out of the agency’s Gurugram office.

     

    Said Payal Nijhawan, Head of Marketing, William Grant & Sons India: “We are very excited to have Havas Group India on board as we head into the next stage of our journey in India. Together with the teams at Havas Group, we will continue building momentum with our brands and speaking to our consumers through an integrated marketing approach.”

     

    Speaking on the win, Rana Barua, CEO, Havas Group India added: “We are delighted to partner with a legendary brand like William Grant & Sons, who have a bouquet of iconic brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder and Hendricks, and our task will be to take the brands further with unique and meaningful ideas. With our Havas’ integrated Village model, we will continue to make a meaningful difference to the brands by providing seamless and agile business solutions. We look forward to further strengthening their legacy in the Indian market.”

     

     

  • This digital campaign is the sequel of the #InspiredByIndia campaign

    Citroen India launches #InspiredByChildren campaign on Children’s Day

    By A Correspondent

     

    Citroen, part of the auto conglomerate Groupe PSA, launched its latest campaign #InspiredByChildren, on Children’s Day. Th digital campaign is the sequel of the #InspiredByIndia campaign, which is said to have increased the Citroën follower base on Instagram and also boosted the engagement rate on Facebook.

    Commenting on the campaign, Arindam Sengupta, Managing Partner – West & South, Havas Creative said: “#InspiredByChildren campaign is a great idea for brand Citroën to celebrate children’s day in a unique, fun and engaging way. We at Havas Creative Mumbai are excited about this campaign as it provides a unique platform for brand Citroën to engage with children and their families through their creativity and imagination.”

     

     

  • The agency has been selected to handle both online and offline platforms

    Havas bags integrated mandate for Infinity

    By A Correspondent

     

    Harman Kardon International, which operates brands Infinity and JBL in India, has awarded its integrated communication mandate to Havas Creative India for its recently launched brand Infinity. The agency has been selected to handle both online and offline platforms and won the mandate on the back of a multi – agency pitch.

     

    As part of the mandate, the agency will be responsible for creative strategy and execution. The business will be handled by the agency’s Delhi office.

     

    Speaking on the win, Manas Lahiri, Managing Partner – North, Havas Gurgaon: “We are looking forward to work with leading global company like Harman Kardon.  With our Havas’ integrated Village model, we will continue to provide clients with seamless and agile business solutions. The category is very competitive and dynamic, but with our “Better Together” strategy which offers integrated outcome-oriented strategy and results, we would be able to drive revenue growth and brand preference in India.”

     

     

  • Both Gururaj and Durgesh will report to Mayur Hola, National Creative Director, Havas Creative

    Havas strengthens creative team with two senior hires

    By A Correspondent

     

    Havas has further bolstered its creative offering with two senior hires in its Mumbai office. Gururaj Rao joins as Executive Creative Director and Durgesh Singh as Associate Creative Director – Copy. Both Rao and Singh will report to Mayur Hola, National Creative Director, Havas Creative.

     

    Commenting on the appointments, Hola said: “Guru brings an infectious energy that Bobby and I are sure will light up the Havas Mumbai office and give it purpose. His interaction with people is at a granular level and he’s just a straight up solid guy who puts his head down and gets work done. We’re very happy to have a kindred spirit such as him on-board. Durgesh is a bright spark. His ideas are just what we need as we add creative muscle to the Mumbai office. We’re sure that Durgesh and Guru will create a powerful alliance and work with the rest as part of a great team.”