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Tag: Havas Creative India

  • We could see a shift into an eco-cool era

    Prosumer Report 2023: Go frugal to save planet

    By Our Staff

     

    The Havas Group unveiled the Havas 2023 Prosumer Report that polled over 12,929 people across 30 markets including India, Brazil, China, France, the United Kingdom and the United States. Prosumers are today’s leading influencers and market drivers. They have been a focus of Havas studies for two decades.

     

    Speaking about the findings, Anirban Mozumdar, Chief Strategy Officer, Havas Creative India said: “As the world embraces Joyful frugality, the Prosumer Report notes that Indians are ahead of the forefront of the curve. From cultural belief to an urgent need to preserve the planet in crisis, Indian prosumers want to witness the influence of their contributions and make frugal choices not for the sake of value, but for the greater good. What’s even more interesting is their willingness to accept government directives, even they are hard ones. Prosumers also view brands and companies as the most responsible and capable of making the greatest impact.”

     

    Our findings show that less is more, notes a communique. Key findings include:

    :: In India, 84% prosumers believe that bigger institutions like brands & businesses, local communities, and government bodies are responsible for causing climate change.

    :: The motivation to adopt a frugal lifestyle is driven by a desire for a healthier way of living (89%) and ecological concerns (70%) more than economic reasons (47%).

    :: 93% Indians prosumers agree that they will act towards the environment when they can measure the impact of their actions.

    :: 70% Indian Prosumers feel that we must impose rules, even hard ones, and not wait for everyone’s good will.

    :: To live in a more frugal world, we must ban advertising for Fossil Fuel companies (51%), Big promotional events (45%), Fast Fashion (36%), Meat (35%), Plane & Plane companies (28%) and Cars (22%).

    :: Prosumers are willing to adopt a frugal lifestyle by saving energy (82%) and reducing their consumption (61%) but are not willing to compromise on lifestyle experiences such as consuming meat or traveling on long-haul flights.

    :: In India, consumers perceive that solution to climate issues will emerge through new technology (69%) rather than changing their behaviour (31%).

     

  • To lead the strategy function of Havas

    Havas Creative India appoints Anirban Mozumdar as CSO

    By Our Staff

     

    Havas Creative India has announced the appointment of Anirban Mozumdar as Chief Strategy Officer (CSO), close on the heels of appointment of Tarun Jha as the Chief Executive Officer (CEO). Anirban will lead the strategy function of Havas Creative India. Based out of the Gurgaon village, he will work closely with Tarun and Anupama Ramaswamy, CCO, Havas Worldwide India.

     

    Said Bobby Pawar, Chairman, Chief Creative Officer at Havas Group: “At Havas, we believe that the future belongs to brands that make a meaningful difference to people and the societies, and our conviction is supported by the results of our annual global Meaningful Brands study. Anirban has extensive advertising and marketing consulting expertise and a passion for high-impact solutions, which is why we are thrilled to have him lead Havas Creative India’s strategic function.”

     

    Tarun Jha, CEO, Havas Creative India, added: “Havas Creative India has been scripting an incredible growth story over the last few years. From a single-client agency, Havas Creative India has grown to a network of 6 agencies. Our diversified portfolio of offerings are exactly what marketers are looking for in this constantly evolving industry, and we will be bringing in more specialist divisions soon. Anirban’s induction will further strengthen the team, alongside Bobby and Anupama, our two strong creative pillars, to propel us into a new era of growth.”

     

  • He will report to Rana Barua, Group CEO, Havas Group India

    Havas gets Tarun Jha as CEO, Havas Creative India

    By Our Staff

     

    Havas Group India has announced the appointment of Tarun Jha as Chief Executive Officer of Havas Creative India, which includes agencies Havas Worldwide India (Mumbai/Gurgaon/Bangalore), Havas CX (Customer Experience), Conran Design Group Mumbai (Branding & Design) and Havas QED (Kolkata). Jha, in his most recent position, was Head of Marketing at Škoda Auto India, where he spent 15 years. He was leading the Marketing and Product Planning function for the Indian market, setting marketing and communications strategy. He will report to Rana Barua, Group CEO, Havas Group India.

     

    Commenting on the appointment, Barua said: “Over the last four years, Havas Creative Group India has evolved from a one-client agency into an integrated network of 7 agencies, including Havas Worldwide India, Havas CX, Think Havas, Conran Design Group Mumbai, Shobiz Havas, Cake India and Havas QED. Today, these agencies handle an enviable roster of marquee clients including Reckitt, Dabur, Tata, Citroën, P&G, Nestle, IKEA and several others. Our momentum is unparalleled, as evidenced by the consistent #1 ranking on the creative agency list in R3 New Business League in 2022. As Havas Creative Group India gears up for a new phase of growth, it was imperative to have someone such as Tarun, with an insider’s perspective, helming the new direction the network takes, truly pushing the envelope of what Havas Creative India can achieve in terms of client-first approaches and meaningful, innovative business solutions.”

     

  • To strengthen the equity for the brand

    Havas bags digital mandate for Bingo

    By Our Staff

    This is big. Havas Creative India has bagged the digital mandate for Bingo following a multi-agency pitch. The agency’s focus will be on further building and strengthening equity for the brand and managing the entire portfolio of sub-brands of ITC Bingo in India.

    Said Aishwarya Pratap Singh, Head of Marketing, Snacks, Noodles & Pasta ITC Foods: “With the redefined media mix, and increasing role of digital in everyday lives of a consumer, Bingo! aims to occupy higher mindspace of its consumers through heightened engagement on social media. We are delighted to have Havas on board as our social media partner, and we look forward to continue the clutter-breaking, witty communication that Bingo! is known for on Digital platforms as well.”

    Bobby Pawar
    Bobby Pawar

    Added Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India: “We are excited to be partnering with one of India’s most loved snack brand Bingo, which offers a great canvas for showcasing our skills and creativity. We look forward to creating engaging and clutter-breaking work that makes a meaningful difference to the brand and further strengthening the brand’s legacy in the market.”

     

    Arindam Sengupta
    Arindam Sengupta

    Said Arindam Sengupta, Managing Partner – West & South, Havas Mumbai: “We are delighted to win the digital communication mandate for a renowned brand like ITC Bingo. Through this association, the aim is to take the brand love established over the years by ITC- Bingo and translate it on new-age digital platforms and create meaningful content and experiences for consumers across the country.”

    No more quotes. Let’s wait for the creatives.

     

     

  • Stresses the airlines vision for regional connectivity

    Havas bags creative mandate of Flybig airlines

    By Our Staff

     

    Flybig awarded its creative communication mandate to Havas Creative India. As part of the mandate, Havas Creative will be handling integrated creative and media duties for Flybig. The agency kickstarts the brand’s journey with a communication that sends out a clear and targeted message – “it’s time to get ambitions soaring, it’s time to flybig”.

    Capt Srinivas Rao

    Said Capt Srinivas Rao, CEO, Flybig: “Flybig is committed to the vision of regional connectivity and its role and as enabler for development of the Tier 2-3 cities which represent the emerging India. For our communication mandate, we were looking for a partner who can understand what the brand stands for and then articulate it in a manner that resonates with our target audiences.  We are pleased to have found this in Havas and we look forward to their contributions in this critical phase in our journey.”

    Manas Lahiri

    Added Manas Lahiri, President – North, Havas Creative India: “We are excited to have landed the integrated communication mandate for India’s newest, most-convenient friendly airline, Flybig. It is indeed a challenging and demanding year for the airline industry given the renewed rules, and guidelines for travel due to Covid. Flybig’s unique proposition and innovative approach along with Havas Group’s combined expertise will together drive the brand journey to greater and meaningful heights. We look forward to this partnership and an exciting take off!”