MxMIndia

Tag: Havas Asia Pacific

  • Shoppers in Mumbai, Bengaluru, Kolkata, Delhi NCR and Chennai engage at a live activation event for Eno Cooling's Freeze-Off campaign

    GSK concludes activation event for Eno on a high

    By A Correspondent

     

    This season creative experts converged to create a live interactive brand experience for Eno Cooling which leveraged augmented reality with its “Freeze-Off” campaign for the Enorange of antacid offerings. The event had taken place in a span of five weeks at five metros.

     

    Through the use of mall space, cameras and AR trackers, shoppers and passers-by alike could interact with visuals on display by dodging animated chilli monsters that are live-streamed on a large LED display. While the sensors detect a participant’s presence, the large display overlays a series of computer-generated chillies and scorching environments wherein the participant has to manoeuvre.

     

    On creating the AR experience, Ashish Limaye, CEO APAC, Happy Finish India said: “The level of creative execution in building an augmented reality experience for consumers is taking a step further in the marketing fraternity and especially that of India. Although such a technology is in a relatively nascent phase, its high level of engagement makes the campaign all the more memorable and fun for consumers. It is great to see creative minds collaborating on this event.”

     

    Speaking from a vantage point of creative execution, Gurmit Singh, Regional Account Director, Havas Asia Pacific, commented: “The goal in building this interactive experience is to convey a strong message to the consumer. Our consumer would spend more time in engaging with this kind of content, and at the same time, the delivery of this engagement is something we can entrust in interactive and cutting edge digital formats such as augmented reality. Our successful collaboration with various other creative specialists also makes this campaign a good example of how interactivity is adopted in a market like India.”

     

  • Asiya Bakht elevated to the newly created role of Head of Communications for Havas Asia Pacific

    Havas mandates a larger APAC role for Asiya Bakht

    By A Correspondent

     

    Asiya Bakht

    As part of its strategy to adopt a Havas Village model, Havas has announced the promotion of Asiya Bakht to the group’s Director of Marketing & Communications for Asia Pacific.

     

    Havas Village is a client centric organisation that brings all disciplines and teams in the agency – creative, media and digital – under one roof and is the foundation of group’s collaborative culture. The Village mode aims to simplify the agency’s offering for clients  by aligning resources, production, analytics and insights across divisions thus driving greater efficiency and effectiveness.

     

    The move follows the consolidation of marketing communications function in other key markets in Asia Pacific such as Australia, China, India and the Philippines.

     

    In her newly defined role Asiya will be responsible for driving marketing and communications for all creative, media and specialist brands of Havas Asia, which include the flagship brands Havas Worldwide and Havas Media.

     

    As Director of Marketing & Communications for Havas Asia Pacific Asiya will drive visibility and awareness of Havas in the region and report to Southeast Asia CEO Levent Guenes. She has served the network since 2010 and was, until recently, responsible for all marketing and communication duties at Havas Media APAC – the media arm of Havas.

     

    “We are delighted to welcome Asiya. Her impressive performance at Havas Media and understanding of the group’s culture played an important role in her selection as a communications lead, ” says Juan Rocamora, Chairman of Havas Creative Group Asia Pacific.

     

    “When we were looking for someone to lead marketing for Havas as a group we couldn’t think of a better person than Asiya,” adds Vishnu Mohan, CEO of Havas Media Group Asia Pacific. “She is not only committed to Havas’ vision of meaningful communications and collaboration, but also shares excellent relationships with stake holders within the group.”

     

    Prior to joining Havas, Asiya has spent 12 years as a journalist starting her career as a broadcast journalist with ANI- Reuters India and working with trade publications including Television Asia and Campaign Asia.