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Tag: Hashtag Orange

  • As Hashtag Orange expands its footprint from Gurgaon to Mumbai, there is a heightened focus on the western region, notes a communique

    Gaurang Menon joins Hashtag Orange as Creative Head – West

    Gaurang Menon
    Gaurang Menon

    Hashtag Orange, a leading digital native advertising agency, has announced the appointment of Gaurang Menon as its Regional Creative Head for the West region.

    As Hashtag Orange expands its footprint from Gurgaon to Mumbai, there is a heightened focus on the western region, notes a communique.

    Said Mukesh Vij, Founder of Hashtag Orange: “I am glad to welcome Gaurang Menon back to the Hashtag Orange team. I am confident that Gaurang’s leadership will play a pivotal role in driving our growth objectives forward. His strategic vision, coupled with his creative prowess, will undoubtedly elevate our efforts as we continue to innovate and expand in the dynamic digital advertising landscape.”

    Amit Shankar, Co-Founder and Chief Creative Officer at Hashtag Orange, echoed the same sentiment, stating: “I am thrilled to have Gaurang back on board, with even greater expertise and a fresh perspective that is sure to invigorate our team. His wealth of experience and creative acumen will play an invaluable role in elevating our strategies to new heights. Together, we will work on pushing  boundaries, innovating, and delivering exceptional results for our clients.”

  • Conceptualised by Hashtag Orange digital marketing company in Gurugram

    Sanya Malhotra promotes Philips Smart Wi-Fi Led lights

    By Our Staff

     

    Signify, the new company name of Philips lighting, has unveiled its festive campaign ‘Smarter Generation ki smart lights’ for its Philips Smart Wi-Fi LED lighting range, featuring leading actor and Philips brand ambassador Sanya Malhotra.

     

    The 40-second film, conceptualized by Hashtag Orange, digital marketing company in Gurgaon, features a catchy soundtrack and highlights the features of Philips Smart Wi-Fi LED lights.

     

    Speaking about the new campaign, Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, Signify Innovations India Limited said: “Smart lighting is a new yet rapidly growing category in India, with the demand driven by young consumers who prefer home devices that are smart, convenient and innovative. Our latest TVC highlights how smart LED lights can completely transform the ambience and mood of a room and the campaign tagline ‘Smarter Generation ki smart lights’ aptly positions the new Philips Smart Wi-fi LED lights as the perfect lighting option for the modern tech-savvy generation. We are the global leader in lighting and the film reiterates our technology leadership in the LED lighting segment.”

     

    Commenting on the campaign, Amit Shankar- Co-Founder, Chief Creative Officer, Hashtag Orange added: “There couldn’t have been a better brief for Diwali than Philips Smart Wi-Fi LED lights. When we researched the product and all the offerings that come with it, our entire team got excited knowing the fact that these LED lights are Wi-Fi enabled with voice commands and have a customised Wiz app that lets you switch between millions of colours based on your mood. To showcase these lights, we decided to craft a film with a contemporary take on Indian festivities. We married choreography with the various functionalities of the lights which work wonderfully through voice and app control. We highlighted the playfulness of young members of the family and how well these smart LED lights could change the entire setting based on their various moods. For us at Hashtag Orange, we had a blast filming and editing this peppy, energetic and a truly Diwali film. Post this wonderful film, we have come to realize that when it comes to smart lighting, it has to be Philips.”

     

     

  • Ropes in senior executives from Google and top global agencies to diversify its business in India

    Hashtag Orange makes senior level appointments

    By A Correspondent

     

    Gaurang Menon
    Vineet Gambhir

    With the vision of offering the best and relevant insight-driven digital solutions in India, Hashtag Orange has announced the appointment of top executives to diversify its operations in India. The Gurugram based digital solutions agency has appointed Gaurang Menon as Creative Chief and Vineet Gambhir as Director – Client Servicing & Strategy. Both Gaurang and Vineet would be based out of Hashtag Orange’s head office in Gurugram.

     

    Saurabh Kapoor

    Speaking on the appointments, Saurabh Kapoor, CEO & co-founder of Hashtag Orange said: “As we continue to expand our business offerings and digital solutions portfolio for brands in India, our senior management team will provide the required thought leadership, domain expertise & strategy for our growth in the market. I am confident that together, we will write a new chapter in the digital solutions space in India and will keep ‘insights’ at the core of what we do.”

     

     

  • This campaign has been conceptualised by Hashtag Orange

    The Man Company unveils #GentlemanInYou campaign

    By A Correspondent

     

    Emami-backed men’s grooming startup The Man Company has unveiled its #GentlemanInYou campaign conceptualised by Hashtag Orange. Said Saurabh Kapoor, CEO & Founder of Hashtag Orange: “Over the years, the socially accepted traits of a gentleman have been twisted to a great degree. Social insights reveal that a man’s conduct with women is believed to be the core parameter of defining one as a gentleman. This campaign was conceptualised to break such stereotypes and redefine the modern gentleman to highlight the real traits of a true gentleman. The idea of this campaign is simple and extremely relatable and therefore, it has garnered phenomenal engagement among the audiences.”