Tag: Harvinder Singh

By A Correspondent

Usha International has launched its latest campaign to leverage the association with Mumbai Indians this cricket season. Aligned to the ‘Learn and Create’ tag line, the campaign highlights how easy it is to create using Usha sewing machines.

Said Harvinder Singh, President – Sewing Machines, Usha International: “Our aim is to encourage people to take up sewing as it is easy, fun, creative, and empowering. This TVC highlights the entire experience of learning together – the happy camaraderie among the kids and players from the Mumbai Indians team as they go about being creative in every sense. Our diverse range of sewing machines have features that are innovative and cater to the needs of every customer.”

The TVC will be aired nationally during every match featuring the Mumbai Indians. The TVC will be supported by a digital campaign as well as BTL activations including promotional scheme for trade partners, and in-shop promotions, across India.

By A Correspondent

Usha International has unveiled a TV-led campaign including five different TVCs with its central theme – Get more juice out of life. These TVCs have been created by Goldi locks India Pvt. Ltd. which showcases the advanced aesthetics and functionalities of the newly launched Usha Nutripress Cold Press Juicer.

With an endeavour to create the category of cold press juicing in India, each of the five films communicates benefits of the Usha Nutri Press Cold Press juicer which includes nutritious juice from whole fruits, hard and leafy vegetables, milk from nuts and grains and making delectable frozen fruit desserts.The Juicer can not only preserve more nutrients, yielding the best possible natural flavor but also delivers more juice per fruit/vegetable.

Commenting on the campaign, Harvinder Singh, President – Home Appliances, USHA International said, “We are delighted to introduce the Usha NutriPress Cold Press Juicer in India. In a market dominated by cut-throat competition and evolving customer aspirations, the ability of a brand to innovate and strike the right chord with its customers sets it apart. Today, as a consumer we always have the urge to get the more out of everything we buy without compromising on quality. USHA has always been the loved brand in India and promotes an active lifestyle through innovative products, multiple sports associations and activations.”

In addition, Usha has also launched a campaign for its fans portfolio called ‘Hawa Happy’. This new campaign highlights the efficient spread of air in every corner of room. This creative campaign designed by Grey Worldwide, smartly integrates the performance excellence of USHA fans along with aesthetic appeal of the range that makes users ‘Hawa Happy’. This multimedia campaign is designed to boost brand connect with masses.