By Our Staff
Tanishq, jewellery retail brand, unveiled their latest campaign TVC “Heera Ho Tum” this month, celebrating the spirit of Indian women. Directed by Harshwardhan Kulkarni and conceptualized by Lowe Lintas, the central theme, ‘Every Woman A Diamond,’ portrays the idea that every woman’s life journey deserves the brilliance and elegance that diamonds embody.
Ranjani Krishnaswamy – General Manager, Marketing, Tanishq, said: “Every woman a diamond’ is a celebration of ‘her’ life. At a very visceral level, diamonds symbolise the life of a woman. Her understated view of her journey, her seemingly ordinary lens to her extraordinary life, of how far she has come and who she has become today. The story telling pictures a typical lens that women give to their lives, they go through many wins in life, many achievements, many life defining moments but still looking for reasons to celebrate themselves. Our attempt was to seed a thought of how her life in itself is a celebration that doesn’t need a justification. And a Tanishq diamond is such a befitting encapsulation of that celebration.”