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Tag: Harsh Shah

  • As new Chief Digital Officer

    Wunderman Thompson South Asia appoints Harsh Shah

    By Our Staff

     

    Harsh Shah
    Harsh Shah

    Harsh Shah has been appointed as Chief Digital Officer at Wunderman Thompson South Asia. In his new role, he will be responsible for accelerating the digital transformation of the Wunderman Thompson Group, and working with all of its agencies across Creative, Communication, Tech, Health and Commerce to deliver an integrated solution to all clients across the Group.

     

    Based out of Mumbai, Shah will report directly to Shams Jasani, Chief Executive Officer, Wunderman Thompson South Asia.

     

    Commenting on Shah’s appointment, Shams Jasani said: “We are Delighted to welcome Harsh to the Wunderman Thompson Family. He brings in a wealth of experience across Digital, Technology and Commerce. Our work at Wunderman Thompson harnesses the power of creative, technology, and Commerce to drive unprecedented growth for some of the world’s biggest brands. We are glad to have Harsh onboard at a critical juncture when we are keenly looking at offering end-to-end capabilities to our clients at scale.”

     

  • Will focus on accelerating the agency's expansion across key business lines

    Harsh Shah is Managing Partner, Webchutney

    By Our Staff

     

    Harsh Shah
    Harsh Shah

    Dentsu Webchutney, the digital creative agency, has promoted Harsh Shah, erstwhile Executive Vice President (EVP), to the role of Managing Partner.

     

    In his new role, Shah will report into Sidharth Rao, CEO, DentsuMB Group, and will focus on accelerating the agency’s expansion across key business lines.

     

    Sidharth Rao
    Sidharth Rao

    Commenting on the elevation, Rao said: “Harsh has risen through the ranks over the decade that he has spent at Dentsu Webchutney. He is a testament to the agency’s unique history of consistent homegrown leadership. I have no doubt that he is the right choice to unlock Webchutney’s exciting new phase of growth, as a key part of the wider Dentsu Creative brand. With his proven record of growing people, businesses, and culture at the agency, Harsh is poised to accelerate our creative and business ambitions.”

     

  • The digital campaign was designed by Dentsu WebChutney in collaboration with Asus India

    Asus celebrates Mother’s Day with #LikeMotherLikeAsus Campaign

    By A Correspondent

     

     

    https://www.facebook.com/AsusIndia/posts/3259385210762354

     

    Asus India celebrated “Mother’s Day” with its #LikeMotherLikeAsus campaign to promote meaningful gestures by motjers. The digital campaign was designed by Dentsu WebChutney in collaboration with Asus India.

     

    Commenting on the campaign, Paramjeet Singh Mehta, Head of Marketing, SYS Business Group, Asus India said: “Being a mother has its moments. Some are heartwarming, others messy, some thrilling, and other’s just overwhelming. Being a mother is full of these ups and downs, a seamless blend of the perfect and not so perfect moments. The #LikeMotherLikeAsus campaign is a perfect embodiment of this thought wherein we encourage our consumers to pause and take a moment to appreciate and be grateful towards this truly divine manifestation on earth.”

     

    Added Harsh Shah, Senior Vice President, Dentsu Webchutney: “We at Dentsu Webchutney, personally have been big fans of Asus laptops. Be it Zenbook Pro Duo or VivoBook, they are our favorites, purely for their multitasking capability. Beauty, display muscle, state of the art technology only adds to it. This makes Asus Laptops so relevant to us as Indians. Multitasking is in our genes, be it roles that we play in our daily life or things we do at work and our homes. Genes that we strongly believe are maternal. There is no bigger multitasker than our Moms in humankind and this reality seamlessly brought us to the biggest multitasker known to the Laptop kind. This Mother’s Day, instead of going conventional with a wish we decided to let people know the biggest inspiration that there is for Asus Laptops – Mothers. And what better way to say it than going with something every Indian relates to ‘Maa pe gaya hai’. Hence, the thought of #LikeMotherLikeAsus.”

     

     

  • The account will operate out of the agency’s Mumbai office

    Dentsu Webchutney bags digital mandate for Big FM

    By A Correspondent

     

    Dentsu Webchutney has bagged the digital duties for Big FM. The account will operate out of the agency’s Mumbai office.

     

    On the new alliance, Manoj Lalwani, Marketing Head, Big FM said: “Radio by its very nature is quite similar to digital. Both allow for interaction and a dialogue with people so going whole hog with digital is a natural extension of our brand strategy. Dentsu Webchutney is known for its out of the box thinking and we believe that their digital expertise and their understanding of platforms and culture will really do wonders for Big FM.”

     

    Added Harsh Shah, Vice President, Dentsu Webchutney: “Big FM, with its wide network, is a content gold mine. When it comes to digital, nothing works better than content that is compelling, memorable and social. We’re very excited to see how such diverse content from Big FM can be put into play. We have some very interesting ideas lined up and can’t wait to put them into motion.”

     

  • Campaign has already garnered over 10 lakh views on YouTube in a short span of time

    Fynd rolls out its first TVC in association with DCMN

     

     

    Fynd, the fashion e-commerce portal, has tied-up with a Berlin-based TV media agency, DCMN for its first TV ad campaign. Fynd has reached out to TV audiences for the first time with its commercial, ‘Still stuck with the old?’

     

    Directed by Jay Bhansali under the banner Veda Productions, Errol Peter Marks, Tushar Pandey of the Pink movie fame and Rashi Mal are the actors in the ad film.

     

    Commenting on the association, Fynd Co-founder, Harsh Shah, said: “We are extremely delighted to have rolled out our first TVC for viewers. As a medium, television is one of the best ways to traverse the length and breadth of the country. We are keen to reach out to a larger set of people and make them aware of our key proposition. We are sure that our association with an international data-driven media agency like DCMN will enable us to stay focused on our KPIs and will help us to soar in a sustainable

     

    On the association, DCMN Country Head, India, Bindu Balakrishnan said: “Fynd is a unique fashion portal that is based on making optimal use of both online and offline forms of retail and on channeling their combined outreach for a superior customer experience. DCMN’s expertise lies in taking a performance-driven approach to TV – something which is unique in India’s marketing landscape. Using our proprietary TV attribution technology, we will continually monitor and optimise the Fynd campaign to ensure every rupee is being spent where it counts.”

     

  • Video ad encapsulates unique proposition of directly sourcing quality products from brand stores

    Fynd unveils new digital campaign

    By A Correspondent

     

    Fynd, the fashion e-commerce portal, has launched its new digital campaign. The campaign brings to the fore the unique offerings and services on Fynd. Through this campaign, Fynd aims to establish how it is different from other e-commerce players in the market and underlines its proposition as the portal which sources products directly from multiple brand stores and offers customers only the latest and authentic products. The video ad captures a common question that fashion savvy people in India are often asked i.e. Kahan se liya (Where did you buy this from?). With Fynd being the answer, the ad drives home the unique appeal of the platform in the most relatable and appealing of ways.

     

    The digital video showcases a young couple walking around the streets and passersby in awe of their fashion sense. Young men and women are curious to know from where did this couple picked up such an enviable collection of outfits, whether it is from online or retail outlets. Customers are made to realize that online fashion offers collections from the previous year, which maybe outdated. But with Fynd, a person can easily shop from the brand new collections that are available in stores. Conceptualized by the Mumbai team of Option Designs, the ad campaigns are directed by Roop Naik and produced by Red Arrow Productions, Mumbai.

     

    Fynd Co-founder, Harsh Shah, expressed his enthusiasm about the digital campaign launch, and commented, “What makes Fynd unique is that it helps to connect customers with precisely the kind of fashion they are looking for. The USP of Fynd is that it sources all its products via the brand store itself. This is a strength which is currently unchallenged by any competing fashion brand. Through our campaign, we want to make customers understand this differentiation and how it works in their favour. Customers can lay their hands on anything from clothing, footwear, jewellery to accessories, whatever their heart desires. We have tried to make this ad as entertaining, engaging and relatable as possible.”

     

    Unlike its competitors, Fynd has neither taken an emotional route nor is showcasing people dressed in high fashion to try and create an aspiration amongst customers. The attempt is to establish that one character whom everyone can relate to in his/her life; someone who is smart and has a good dressing sense which everyone wishes to ape. The video ad campaign will be released on digital platforms such as YouTube, Hotstar and Facebook. It has been fashioned keeping in mind the target audience aged 18-30, especially those who are new to corporate life and are always looking to make smart style choices.