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Tag: Harsh Maheshwari

  • The anthem salutes the nation’s spirit of emerging victorious in the face of fear

    Mountain Dew gets Sukhwinder Singh for anthem

    By A Correspondent

     

    Beverage brand Mountain Dew is saluting India’s resilient spirit this Independence Day with a rendition of the timeless anthem of patriotism, ‘Yeh Desh Hai Veer Jawaano Ka’ from Saregama. Mountain Dew’s take on the powerful anthem has been composed by music producer/composer Ram Sampath, and features vocals from singer Sukhwinder Singh. The lyrics of the rendition, written by lyricist Swanand Kirkire, reiterate the brand philosophy of ‘Darr Ke Aage Jeet Hai’ and salutes the nation’s spirit of emerging victorious in the face of fear.

     

    Talking about the new anthem, Naseeb Puri, Director, Mountain Dew & Energy, PepsiCo India said: “India’s collective resilience has enabled our nation to achieve victory in the face of fear time and again. This Independence Day, we salute this very spirit of being courageous and overcoming fear, a philosophy that Mountain Dew has always stood for. The Darr ke Aage Jeet Hai ® anthem is our ode to the spirit of 1.38 billion Indians and we are delighted to have partners such as Saregama, Sukhwinder Singh, Ram Sampath, Wunderman Thompson and Swanand Kirkire on board to help us take our message across the country. The lyrics of the anthem aim to inspire the nation and ignite the self-belief that we will emerge victorious from these trying times.”

     

    Added Harsh Maheshwari, Executive Creative Director, Wunderman Thompson said: “Now more than ever India’s legendary legacy of winning against all odds can inspire us and lift our spirits. That was the idea to create an anthem that reminds us all – Darr Ke Aage Jeet Thi, Darr Ke  Aage Jeet Hai.”

     

     

  • The bulb automatically turns on when any motion is detected within a fifteen feet radius

    Halonix uses humour to bring out unique bulb feature in new ad film

    By A Correspondent

     

    Halonix has unveiled its motion sensor bulb – Radar under its sub-brand Halonix Prime.

     

    Commenting on the launch of the new ad campaign and its relevance, Rakesh Zutshi, Managing Director, Halonix Technologies, said: “We found in our consumer research that often consumers left the bulb on in places in the house that they did not frequent much. They also wanted the convenience of an auto-on, auto-off bulb especially with kids and elderly at home. Lastly they also wanted a bulb that could keep their home secure from the outside by lighting up whenever there was movement. The Halonix Radar bulb and its ads were developed keeping these consumer needs in mind.”

     

    Added Harsh Maheshwari, Senior Creative Director (Copy), Enormous Brands: “The idea of using Halonix Radar Bulb as the magical intervention to make people’s lives convenient and safe. After all, what’s cutting edge technology if not borderline magic, right? He further added that getting the casting and music right was critical to bring out the product magic in an interesting manner.”

     

     

  • Prateek Suri will be assisted by Pallav Medhi and Harsh Maheshwari, Enormous’ newly joined Senior Creative Directors

    Enormous beefs up Gurgaon team

    By A Correspondent

     

    Prateek Suri

    Enormous Brands has strengthened its northern operations with many appointments across all disciplines. The agency has hired Prateek Suri as Creative Head – Gurgaon. He joins from Publicis India where he was a Creative Director. He will report to Ashish Khazanchi, Managing Partner at Enormous.

     

    Suri is joined by Pallav Medhi and Harsh Maheshwari, Enormous’ newly joined Senior Creative Directors. Further, Aditi Sobti and Rishabh Sood have come in a Client Services Directors, while Anuraag is the branch’s Senior Planning Director.

     

    Ashish Khazanchi

    Speaking about the new hires, Ashish Khazanchi said, “A creative agency is as great as its people, above anything else. Infusing some fine talent across creative, account management and strategy will help strengthen Enormous’ entire creative product further. I am eager to see what this young blood has in store for us in the months to come, and I am equally confident it will be great.”