MxMIndia

Tag: Harmanpreet Kaur

  • For its latest "Mood Ting Tong" Gully cricket campaign

    Center fruit onboards Harmanpreet Kaur

    By Our Staff

     

    Center fruit chewing gum from the house of Perfetti Van Melle has unveiled its latest campaign ‘Mood Ting Tong League’. The brand has roped captain of the Indian Women’s cricket team – Harmanpreet Kaur and digital influencer RJ Sukriti.

     

    The brand through this digital series aims to mirror India’s passion for sports, especially Women’s cricket through the idea of gully cricket, and bring alive the fervor.

     

    Commenting on the campaign, Gunjan Khetan, Marketing Director at Perfetti Van Melle India, said: “Cricket holds a special place in the heart of every Indian, and we believe it is crucial to also celebrate the immense talent and potential within women’s cricket. With the Mood Ting Tong League campaign, we are not only embracing India’s passion for cricket but also striving to shine a spotlight on women’s cricket. By featuring Harmanpreet, who embodies the dynamism of women’s cricket, we hope to inspire a new wave of enthusiasm among fans. Through our ting tong way, we aspire to create an inclusive and empowering cricketing experience that resonates with both existing fans and new audiences alike.”

     

  • The lineup also includes women cricketing stars such as Harmanpreet Kaur, Smriti Mandhana and Mithali Raj

    Ogilvy partners government in war against Covid-19

    By A Correspondent

     

    Ogilvy India has created an anti-coronavirus campaign for the Government of India, under the title, ‘Mask Force’. It involves some of India’s cricketers talking to the nation, starting with captain Virat Kohli and concluding with Sachin Tendulkar. The lineup also includes women cricketing stars such as Harmanpreet Kaur, Smriti Mandhana and Mithali Raj.

     

    Speaking about the exercise, Ogilvy’s Chief Creative Officer Worldwide and Executive Chairman, India, Piyush Pandey said: “For decades now, we at Ogilvy have stepped up to stand by our country’s needs through our CSR, be it for polio eradication, literacy, fighting crimes against women and many more causes. So as soon as the Government of India approached us for our effectiveness in spreading messages to the masses, we wholeheartedly jumped in to do our bit. I believed that ‘Mask Force’ would be a likeable term that could be used to galvanise the whole country, hence decided to name this program ‘Mask Force’.”

     

     

  • The women’s cricket team is on a fine journey, but it’s just the start, writes Shailesh Kapoor

    Indian Women’s Cricketers: Stars in the Making

     

    By Shailesh Kapoor

     

    As I write this, I’m watching the Indian women’s cricket team bow out in the T20 World Cup, losing their semi-final game to England after a lacklustre performance. Thus far, it’s been an excellent World Cup for the team, where they won everything on offer, and fairly emphatically too.

     

    You can’t win everything. But the Indian women’s cricket team has been winning a lot more in recent times than ever before. The 2017 ODI World Cup in England is where the surge started. India reached the final and should have won it against the hosts, chasing. a modest total, but lost by nine runs in a tight finish. But the run of performances leading to that final made the media and the audiences sit up and take up notice. In particular, the semi-final performance against Australia, featuring a dream innings by Harmanpreet Kaur, where she scored an unbeaten 171, was the gamechanger in this regard. The rise of women’s cricket in India was covered in this column too at that time, which can be read here.

     

    Since then, the team has built on its strengths, and has now three clear stars headlining the unit. Mithali Raj is a veteran with many records to her name, while Harmanpreet Kaur and Smriti Mandhana are exciting, young batters who play a brand of cricket that’s immensely entertaining and new-age.

     

    During the ad breaks in today’s game, I saw Kaur endorsing a natural fruit juice brand. Raj has been endorsing brands too, and I’m sure Mandhana is beginning to get her share of credit on that front. This was unthinkable two years ago.

     

    Star Sports have done well to promote women’s cricket with all sincerity, well knowing that the ratings will take time to come. It’s too early to expect these games to show up on the top programme charts. But the rise in interest is definitive. When India’s men’s team lost the first T20 to Australia earlier in the week, an English news anchor covered it in the headlines, specifically prefixing “men’s” to avoid confusion. That tells you something about the progress that has been made.

     

    The women’s cricket team is on a fine journey, but it’s just the start. They will need to be consistent over the next couple of years to build a bigger fan base. That’s when the stars will come into their own, becoming sporting stars like Saina Nehwal, PV Sindhu or Sania Mirza.

     

    In the Ormax Sports Stars October 2018 report, four Indian sportswomen feature in the Top 25 most popular sportspersons in India (across sports, nations and gender), and these are Nehwal, Sindhu, Mirza and MC Mary Kom. Raj follows at no. 26, at less than 10% popularity share of Nehwal. So clearly, there’s a lot of fan base to still cover.

     

    The men’s team has done very well in the ODI and T20 formats in recent years, and now enter most series or tournaments as the favorites to win. That’s the next target for the women’s team. And it may not be too far away.

     

     

  • This bat endorsement deal makes ShubmanGill makes a part of Team Ceat, says a statement which also has Rohit Sharma, AjinkyaRahane, Ishan Kishan and Harmanpreet Kaur

    Shubman Gill signs bat endorsement deal with Ceat

    By A Correspondent

     

    Ceat Ltd announced its association with Shubman Gill, one of the rising stars of the Indian men’s U- 19 cricket team. This bat endorsement deal makes Gill a part of Team Ceat which also has the likes of Rohit Sharma, Ajinkya Rahane, Ishan Kishan and women cricketer Harmanpreet Kaur.

     

    Commenting on the endorsement deal, Nitish Bajaj, Vice President – Marketing, Ceat Limited, said, “We are glad to sign the endorsement deal with the U-19 world cup star performer Shubman Gill.  At Ceat we strive to recognise fresh talent and encourage them in their cricketing journey. We believe that Shubman has all the required qualities to become a future cricketing superstar of India. We wish him all the very best and welcome him to the Ceat family.”

     

     

  • Becomes the first women cricketer to sign bat endorsement deal with CEAT

    Ceat signs endorsement deal with Harmanpreet Kaur

    By A Correspondent

     

    Ceat Ltd has announced its association with cricketer Harmanpreet Kaur, for a period of two years. The bat endorsement deal makes Kaur the first woman cricketer to sign such a deal and join the likes of Rohit Sharma, Ajinkya Rahane and Ishan Kishan on board.

     

    Commenting on the partnership, Nitish Bajaj, Vice President – Marketing at Ceat, said: “The profile of women’s cricket has had a staggering increase with the 2017 World Cup itself proving to be one of the breakthrough tournaments. The Indian Women’s Cricket team has been performing brilliantly over the years and we at Ceatstrongly believe in supporting the sport. We are proud to sign Harmanpreet Kaur as our first women cricketer on board, who has been an inspiration to budding cricketers on and off the field. We believe that her dynamic personality combined with her performance on the field represents the values that Ceat believes in.”