MxMIndia

Tag: Harman India

  • To focus on creating and executing content, and social media management

    JBL appoints Grapes as its social media AoR

    By Our Staff

     

    JBL, an American audio equipment manufacturer, owned by Harman International, a subsidiary of Samsung Electronics, has assigned its social media mandate to Grapes, an integrated marketing agency. As per the mandate, Grapes will be responsible for the JBL’s social media strategy, planning and execution. The agency will look after content creation and ORM, respectively for the company.

     

    Akhil Sethi
    Akhil Sethi

    Speaking on the development, Akhil Sethi, Head of Digital Marketing for JBL, Harman India, said: “We are excited to partner with Grapes to further strengthen our social media efforts for JBL in India. The agency perfectly aligns with our vision and we are confident that the collaboration will bring about a unified end result. Our campaign objective lies in creating clear communication that will help us in connecting with customers across demography. We are looking forward towards establishing a powerful brand narrative for JBL through Grapes in the months to come.”

     

    Shradha Agarwal
    Shradha Agarwal

    Commenting on the mandate win, Shradha Agarwal, CEO & Co-Founder, Grapes, added: “We’re ecstatic to associate with JBL India as their digital partners. The brand has a legacy of 75 years built on its unmatched sound quality and we are determined to strengthen JBL’s presence further with value-driven engagement, to make it the most preferred audio brand amongst the growing audience base.  With social media at the epicentre of our lives, we are keen on taking the brand’s social presence to the next level. While we will continue to leverage the key pillars of the brand like Mute the World, Dare to Listen, the Quantum gaming series etc., we will be focusing on further enhancing the headphones vertical. We are also keen on tapping into the large sound and music loving demography in the country, to build a unique community for the brand. The agency will create innovative campaigns for the brand to establish a strong line of connection with the audience, all aimed at enhancing the recall value of the brand.”

     

  • For the new wireless (TWS) earbuds Wave 100

    Havas launches digital campaign for JBL

    By Our Staff

     

    JBL has announced the launch of new true wireless (TWS) earbuds Wave 100 with a new digital brand campaign #JBLGOESTOPLESS conceptualised by Havas Creative.

     

    Talking about the film, Yogesh Nambiar – Head of Marketing at Harman India, said: “When it comes to making new inroads into a product segment with cut-throat competition, the choices that a brand makes are crucial to the outcome. With this year’s launch of the JBL Wave 100 TWS, we have taken the top down approach, quite literally. It features our first ever lidless design in the TWS segment coupled with yet another first, offering two distinct sound modes. We adopted an unprecedented route with the tagline- ‘JBL Goes Topless’. Needless to say, we are thoroughly excited about the campaign and expect to make waves in the category. We hope that music lovers will pop it, fit it, and groove with it.”

     

    Commenting on the creative strategy, Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India, added: “JBL is creating new ground with its unique product offerings, and we’re proud to be part of it. We wanted to show the product as a mirror of youth, vivid and bold, therefore we gave it a catchy and fresh feel. The idea behind this film was to give individuals access to technology, improve their lives through music, and encourage them to pursue their dreams.”

     

  • Sara celebrates her association with the brand through a new commercial

    Sara Ali Khan is now face of JBL

    By A Correspondent

     

    Actor Sara Ali Khan has been chosen as the new JBL brand ambassador. Sara celebrates her association with the brand through a new commercial that captures the imagination of the youth with high-octane graphics, and words inspired by Gen-Y.

     

    Said Vikram Kher, Vice-President, Lifestyle Audio, Harman India: “The youth of the country is at the core of everything we do at JBL and Sara embodies the spirit of the young and restless. Her no-holds-barred approach has already made her a role model amongst Gen-Y and the association with JBL will take her influence a step further. Our campaign ‘Live it real, Live it raw’ featuring cultural icons like Sara Ali Khan and Ranveer Singh, is a tribute to the young spirit of India. We are proud of the work we are doing that speaks the language of the youth, challenges norms and peels back conformist attitudes.”

     

     

  • The new brand film is a true representation of JBL’s uncompromising quality

    JBL debuts film featuring Ranveer Singh

    By A Correspondent

     

    JBL has unveiled its new film featuring actor  Ranveer Singh urging consumers to ‘Live it real and Live it raw’..

     

    Said Vikram Kher, Vice President- Lifestyle Audio, Harman India: “The new brand film is a true representation of JBL’s uncompromising quality and Ranveer Singh’s indomitable spirit. It is a powerful celebration of the raw potential of our youth and reflects their fearless attitude,”. JBL has always urged its consumers to dare and reach out for the best and the film brings to life our philosophy with perfection. We are confident that the youth across the country will love the uplifting feel inspired by the message.”

     

     

  • The agency will now handle marketing communications, campaign design and media planning

    Dentsu India Slingshot wins creative mandate for JBL and Harman Kardon

    By A Correspondent

     

    Dentsu India Slingshot has bagged the creative and media duties for Harman Kardon and JBL. As part of the mandate, the agency will now handle marketing communications, campaign design and media planning for the brands won.

     

    Simi Sabahaney

    Said Simi Sabhaney, CEO, Dentsu India: “It was music to my ears to hear the news of winning the communication and media mandate for both Harmon Kardon and JBL. We are proud to associate with them.”

     

     

     

    Kunal Dubey

    In a joint statement, Kunal Dubey, VP & Head of Business, and Lucky Saini, VP Digital & Marketing Solutions, Dentsu India Slingshot added: “Harman Kardon and JBL are both iconic brands from the house of Harman. Winning the end-to-end media, communications and strategy mandate of both these brands is a big victory for us. It enables us to think holistically on brand building. We are extremely excited to partner with them on this journey. Our aim is to create iconic work that not just builds the brand but also propels the business forward.”

     

    Yogesh Nambiar

    Speaking on the partnership, Yogesh Nambiar, Head, Marketing, Harman India added: “We were on the lookout for an integrated agency that could manage the end-to-end marketing mandate for our key brands – Harman Kardon and JBL. In Dentsu Slingshot, we found a team that had the capabilities and unique business model to effectively manage these requirements. Our outlook for the coming future is bullish and we are excited to partner with Slingshot while we seek exponential growth for our business in India.”

     

     

  • Singh will also participate in a series of marketing initiatives to further strengthen JBL’s dominance in the country

    Ranveer Singh is JBL’s new global brand ambassador

    By A Correspondent

     

    Actor Ranveer Singh has been roped in as the new brand ambassador of JBL globally. The actor will endorse an exciting new range of JBL’s consumer audio products in the coming months. Singh will also participate in a series of marketing initiatives to further strengthen JBL’s dominance in the country.

     

    Said Pradeep Chaudhry, Country Manager, Harman India: “No one can represent the true spirit and energy of JBL better than Ranveer Singh. His captivating personality, contagious drive, and incredible talent make him a true JBL ambassador. Apart from being a powerhouse of acting, Ranveer is contributing to the music ecosystem in India and we can’t wait to take this collaboration to the next level.”