MxMIndia

Tag: Harkawal Singh

  • Taps into ‘rooted’ness in tradition especially for the upkeep of health and well-being

    Dabur India launches new campaign in Kerala

    By A Correspondent

     

    Dabur India Ltd has launched a new campaign for its Dabur Herbal family toothpaste in Kerala, to further strengthen the brand’s regional connect by tapping into the strong ‘rooted’ness in tradition especially for the upkeep of health and well-being.

     

    Said Shouvik Roy, President and Head of Office: “Dabur Herbal is yet another success for Dabur in Kerala. We realised that the key task for the brand was to make a stronger local connect. The backdrop of ‘Onam’ and the friendly banter between two brothers, is what makes this film memorable. We believe that the film will be liked by all and make the connection with the brand even deeper.”

     

    Added Ritu Sharda, CCO, Ogilvy India (North): “With the vibrant festival of Onam serving as a backdrop, this film takes the old Indian proverb,’ haathi ke daant dikhaane ke aur, khaaney ke aur” and weaves a sweet story with two brothers in it and talks about the product benefit. We’re sure that a fun story, coupled with a lively background will make the piece engaging and memorable.”

     

    Said Harkawal Singh, Dabur India Ltd Marketing Head-Oral Care: “Dabur Herbal Toothpaste’ is the lead Oral Care offering from Dabur in Kerala and has a strong traction among consumers. It is a Fluoride Free toothpaste with goodness of Tulsi, Babool & Akarkara, an ideal paste for the entire family for problem free, strong healthy teeth. The new campaign is being rolled during the festive period of Onam, to further strengthen the franchise. The campaign is based on local cultural insight and shot locally. It will help us to further gain market share in Kerala.”

     

     

  • The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurugram

    Ogilvy creates new films for Dabur Red Paste

    By A Correspondent

     

    Dabur Red Paste launched three films adding to the ‘#ChabaateyRahoIndia’ series, advising people to remain tough, resolute and prepared against the pandemic.   The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurugram.

     

    Said Ritu Sharda, CCO, Ogilvy (North): “The ‘#ChabaateyRahoIndia’ series by Dabur Red Paste makes a comeback this year and our favourite ‘Chaubey Ji’ is here to chabao some things that are important for all of us to stay fit. While everyone talks about chewing on haldi, ginger and amla, we understand that they are hard to bite, and one would need healthy teeth to chew them properly.  So, make your teeth strong to make your immunity strong.  Chabatey raho india , aur har problem ko bhagatey raho.”

     

    Added Harkawal Singh, Head Marketing, Oral Care, Dabur India Ltd.: “Dabur Red Paste – the #1 ayurvedic toothpaste – stands for providing strong teeth and complete oral protection with clinically proven Ayurveda. Though, this is a serious and efficacious proposition, we created a platform ‘#ChabaateyRahoIndia’ to make it engaging for consumers; celebrating their love for food, their resolve to chew away obstacles, and, their will to chew away every hardship and stand tall. In our effort to connect with people and give oral health another fun twist, we are bringing out Season 2 of the endearing ‘Chaubey Ji’ films in which Mr Manoj Pahwa again helps deliver the brand’s message, urging people to focus on oral health for overall health.”

     

  • Starcom India, the Media AOR of Dabur, has managed this campaign

    Dabur launches #SabkoChabaJaenge digital campaign for World Cup

    By A Correspondent

     

    Dabur has launched #SabkoChabaJaenge, a digital-first campaign to promote its brand Red Toothpaste during the 2019 Cricket World Cup. The campaign kicked off with a creative designed for India-Pakistan and this was followed with specially designed creatives for each of India’s matches. Starcom India, the Media AOR of Dabur, has managed this campaign.

     

    Said Harkawal Singh, Head Marketing, Oral Care, Dabur India: “Protection from Dental Problems for Strong Teeth and Healthy Gums is the core promise of Dabur Red Paste. Cricket is one of those opportunities that allows your brand to reach out and engage with a large audience. We wanted an idea for the digital platform to connect with the newer audience that gets missed through the traditional medium. The idea of winning over the opposition through ‘chewing’ made for a perfect platform to marry the product truth of strong teeth in a competitive sphere. This helps make Dabur Red Paste not just a product, but an experience with a much stronger re-call factor. Sabko chaba jaayenge gave us the perfect plank to have this conversation in a fun and engaging way while subtly plugging in the Dabur Red Paste benefit.”

     

     

  • The brand campaign comprises a series of films for digital and TV

    Ogilvy unveils the #Sabkochabajaayenge campaign for Dabur Red Paste

    By A Correspondent

     

    Bringing together the product truth of healthy teeth and the Cricket World Cup, Dabur Red Paste has launched its latest ad film titled #Sabkochabajaayenge.  The brand campaign comprising a series of films for digital and TV has been conceptualised by Ogilvy North.

     

    Said Kapil Arora, President, Ogilvy North: “When Dabur Red Paste spoke to us about building a connect with fans during the Cricket World Cup, we knew we needed to make it both fun and brand relevant, to stand out in the clutter. Making the cricket connect with Dabur Red Pastes brand promise was the key. Once we had that  we had a ball (literally). The result? Five kadak films that are testament to a fabulous client and brand.”

     

    Added Harkawal Singh, Head Marketing, Oral Care, Dabur India: “Protection from Dental Problems for Strong Teeth and Healthy Gums is the core promise of Dabur Red Paste. Cricket is one of those opportunities that allows your brand to reach out and engage with a large audience. Sabko chaba jaayenge gave us the perfect plank to have this conversation in a fun and engaging way while subtly plugging in the Dabur Red Paste benefit.”

     

     

  • Dabur Red Paste is the presenting sponsor of the Nickelodeon Kids Choice Awards 2017 which will be ‘powered’ by Jolly Rancher in association with Yellow Diamond and Funskool

    Nickelodeon Kids Choice Awards 2017 on Dec 15

    By A Correspondent

     

    Nickelodeon is set to kick off the awards season with the ‘Kids Choice Awards’ that gets kids by providing them with an opportunity to vote for their favorites across multiple categories. The property has roped in a slew of sponsors – Dabur Red Paste, Jolly Rancher, Yellow Diamond and Funskool – for the awards which will happen on December 15 at the NSCI Dome in Mumbai.

     

    Speaking on the third edition of the awards, Nina Elavia Jaipuria, Business Head, Kids’ Cluster, Viacom18 said: “At Nickelodeon, we have always believed in empowering children and giving them an opportunity to voice their choices. It is with this belief that we started KCA and with each passing year, not only have we dialed up the connect with our young audiences and their parents but also have exponentially increased the propertyÂ’s appeal to the advertising community. This being Viacom18’s 10th anniversary year, and Nickelodeon being one of the founding brands the network launched with, KCA will be bigger, better, louder and slimier than ever before!”

     

    Added Harkawal Singh, Head – Marketing (Oral Care), Dabur India: “Through Nickelodeon and KCA, Dabur Red Paste plans to further spread the message about dental hygiene. Also to educate children about best oral care practices with a focused and specially crafted campaign along with some fun and entertainment.” KCA 2017 is being promoted through a 360-degree marketing campaign.

     

     

  • Region favourites Ravi Kishan & Madhu Sharma will be anchors with Malini Awasthi and Aman Verma as judges

    Big Ganga begins airing ‘Hindustan Ka BIG Star’

    By A Correspondent

     

    Hindustan Ka BIG Star, a rural talent-based show has begun airing from Saturday, 6th August every weekend from 8 – 9 pm on BIG Ganga. Popular actors Ravi Kishan and Madhu Sharma will be seen anchoring the show while Malini Awasthi and Aman Verma will be on the judging panel. In its eighth season, the channel took the property to the next level by targeting not only melas, but also added cities, thus increasing participation as well as growing the reach.

     

    With an attempt to unearth talent from the grass root level, Hindustan ka BIG Star not only invites participants who are passionate about any talent, but also encourages those who have an aptitude for singing, dancing, mimicry, stunts, stand-up comedy, painting and much more.

     

    Harkawal Singh, Category Head –Oral Care, Dabur India Ltd said, “We are delighted to partner with Hindustan Ka BIG Star for the third year in a row. The show is a great platform to communicate about the importance of oral hygiene in a relevant way. Dabur Red Paste from the house of Dabur is always known for complete oral care. Dabur Red Paste is a unique blend of traditional Indian Medicine and modern pharmaceutical technology bringing out the best of both, the side effects free, effective formulation useful for maintaining oral hygiene and keeping the gums and teeth healthy.”

     

    Speaking about the property, a spokesperson from BIG Ganga said, “The eighth season of Hindustan Ka BIG Star was a great success with auditions across UP, MP, Bihar & Jharkhand and we are looking forward to the telecast from Saturday, 6th August. With region favorites like Ravi Kishan and Madhu Sharma as anchors, and well known TV personality Aman Verma and the immensely talented Malini Awasthi as judges, we are sure viewers will enjoy watching India’s first and only rural talent based show.”

     

    The show has already travelled to some of the biggest melas of the Hindi heartland including Kumbh, Sonepur, Meerut Nauchandi, Aligarh Numaish etc. More than 10,000 performers have lived their dream on Hindustan Ka BIG Star’s (Mele Ka BIG Star) unique platform.

     

    In addition to this, the high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be heavily promoted through TV, radio, digital and print mediums.

     

     

     

     

     

     

    BIG Ganga is distributed across all cable operators across the states of Bihar, Jharkhand & UP and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon.

     

    About Reliance Broadcast Network Limited

     

    Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM – India’s No.1 FM Network with 45 stations, reaching over 4.3 crore Indians each week; BIG Magic – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, with higher affinity in the Hindi heartland; BIG Ganga – the No. 1 regional Channel of Bihar and Jharkhand; BIG Magic International – a channel targeted at the Indian Diaspora in North America. For more information, log on to www.reliancebroadcast.com.