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Tag: Harjeet Chhabra

  • The campaign conveys the stories of people from all walks of life who visit the magical world of Imagica

    Adlabs Imagica unveils 3rd campaign promoting theme park

    By A Correspondent

     

    Adlabs Imagica has launched their brand campaign using a series of human stories under the tagline ‘Kahaaniyan Banti Hain’. These films are aimed at establishing Imagica as a destination that has an impact on every visitor.  The campaign conveys the stories of people from all walks of life who visit the magical world of Imagica.

     

    The outdoor and indoor rides and attractions have been nicely woven into the script. The focus, however, is on human stories and moments with Imagica as the backdrop. These brand films are aired across national and regional television channels and will also be shared and showcased on Facebook, YouTube , cinemas and other OOH media.

     

    While Adlabs launched the first two TVCs as a part of the campaign series last month, they have now launched their third TVC for the viewers. Sticking to their brand promise of ‘Kahaniyaan Banti Hai’, the TVC showcases another story that people come across when they visit a theme park. This is something that everyone watching the ad film will instantly connect to.

     

    Commenting on the idea behind the campaign, Harjeet Chhabra, Chief Marketing Officer, Adlabs Entertainment, said, “These films establish the impact that Imagica has through human stories that happen here. We believe these stories will excite people who have not experienced and engaged with the brand so far and will also resonate well with more than a million people who have been to Imagica already and will help us re-engineer the word of mouth through them. There are very few brands who can claim to have an impact on the lives of people and we are happy to occupy that slot in the minds of our consumer through these films.”

     

  • The campaign conveys the stories of people from all walks of life who visit Imagica

    ‘Kahaaniyan Banti Hain’, says Imagica in new campaign

    By A Correspondent

     

    Popular theme park Adlabs Imagica has launched its brand campaign using a series of human stories under the tagline ‘Kahaaniyan Banti Hain’. These films are aimed at establishing Imagica as a destination that has some impact on every visitor. The campaign conveys the stories of people from all walks of life who visit Imagica.

     

    While the outdoor and indoor rides & attractions have been beautifully woven into the script, the focus however, is on human stories and moments with Imagica as the backdrop. These brand films will be aired across national and regional television channels and will also be shared and showcased on Facebook, YouTube, cinemas and OOH media.

     

    Commenting on the idea behind the campaign, Harjeet Chhabra, Chief Marketing Officer, Adlabs Entertainment, said, “These films establish the impact that Imagica has through human stories that happen here. We believe these stories will excite people who have not experienced and engaged with the brand so far and will also resonate well with more than a million people who have been to Imagica already and will help us re-engineer the word of mouth through them. There are very few brands who can claim to have an impact on the lives of people and we are happy to occupy that slot in the minds of our consumer through these films.”

     

  • The ad film invites viewers to have a splashing time at Imagica

    Imagica announces launch of ‘MastikiBaarish’ campaign

    By A Correspondent

     

    Adlabs Imagica has got Vishal Punjabi from “The Wedding Filmer” to create an ad film on their “MastikiBaarish” campaign. The film showcases families enjoying at Imagicawhile it rains and beautifully captures the fact that there is something for every age group at Imagica. In this film kids, youngsters, parents and grandparents are seen having a good time, enjoying the downpour equally with childlike innocence. The film showcases the rides and attractions along with the ongoing street food festival.

     

    Conceptualized and scripted by ‘The Wedding Filmer’, the first TV spot starts with a monsoon version of the popular Imagica jingle that sets the mood for ‘MastikiBaarish’. The television commercial is currently being aired on leading GECsand Kid’s channels. It is also being showcased at more than 250 multiplex screens across key markets.

     

    Harjeet Chhabra, Chief Marketing Officer, Adlabs Entertainment, said, “We wanted to explore the joyous emotions associated with the monsoon and also give people a reason to step out of their homes with their loved ones to enjoy the MastikiBaarish at Imagica. ‘The Wedding Filmer’ was the perfect choice for this as they know how to bring the emotions alive on screen.”

     

    Vishal Punjabi from ‘The Wedding Filmer’ said, “No matter how much we all love what we do, the routine always makes life a little mundane. What better to step out of it and step into a world of magic, fairy tales, cartoons, everything that fascinated us as kids and terrifies us now? Including the rain! So we took that trip to our childhood and captured it the best we could… With our family and friends and this is the result”