MxMIndia

Tag: Harish Shriyan

  • The media agency biggies joined Network Advertising as Executive Directors. Don't miss a conversation they had with Pradyuman Maheshwari, MxMIndia Founder and Editor-in-Chief

    MxM Live with Harish Shriyan & Amit Ray

    By A Correspondent

     

    Harish Shriyan
    Amit Ray

    Media agency captains Harish Shriyan and Amit Ray have a candid conversation with MxMIndia founder and editor-in-chief Pradyuman Maheshwari.

    Shriyan was until earlier this year, Group CEO of the Omnicom Media Group. Prior to that he held leadership positions in MediaCom and has managed the portfolios of global giants like Renault, Nissan, HP, Volkswagen, Beiersdorf, Vivo, Sony Pictures, Johnson & Johnson among others and Indian biggies like Tata Motors, Kotak Mahindra, Arvind Mills and Parle Agro. Ray has headed media agency operations at Mudra and Lintas Media Group, among others and worked with multinationals like Unilever and Nestle and Indian corporations like ITC and Reliance Jio. He has been the longest-serving Chairman of the Technical Committee at the MRUC and is a specialist in measurement science. Watch. Enjoy. Like.

     

     

     

  • While Shriyan was until recently Group CEO of Omnicom Media Group, Ray has headed the media function at Mudra and been a specialist in media measurement

    Media seniors Harish Shriyan & Amit Ray join Network Advertising as Exec Directors

    By A Correspondent

     

    Harish Shriyan
    Amit Ray

    Media agency biggies Harish Shriyan and Amit Ray have joined Network Advertising as Executive Directors. Shriyan was until recently Group CEO of Omnicom Media Group and has played a pivotal role in establishing Omnicom Media Group in India. Ray has headed the media function in Mudra, worked with Lintas Media Group and advised corporate players like Reliance Jio and ITC. He is also a specialist in media measurement.

     

    Speaking about the appointments, Vinod Nair, Managing Director, Network Advertising said: “We feel fortunate to induct someone like Harish with such invaluable experience in running a large, multifaceted media company. Harish understands deeply what it takes to build organizations. His perspectives and values, both on business and people, match ours. This is a welcome addition to Network. On the other hand, Amit is very passionate when it comes to finding the optimum solution for clients. He has an extremely analytical mind, fantastic at spotting trends and decoding the stories behind numbers. Amit always dwells on what makes sense for the business first. That perspective is going to prove a precious asset in our forward journey. These inclusions create a powerhouse of talent within Network. They allow us to design customised solutions for clients, regardless of investment side. They help us to truly provide an integrated, well rounded approach, when it comes to helping client’s grow their business” said Vinod.

     

    Commenting on the new role, Shriyan added: “I am really looking forward to working in a truly Indian, completely independent agency; not limited in its capacity to do the right thing by global dictats. I aim to assist Network in growing to its true potential. I am also excited with the opportunity to work closely with brand strategy and creative teams because I feel this integration can truly provide a competitive edge to the client’s business. I have been impressed with the rigour in Network’s approach and am eager to add my effort and contribution.”

     

    Added Ray: “I was drawn by Network’s process of talking ‘business first’. Their holistic approach resonated with my beliefs. There was a feet-on-the-ground demeanor and a willingness to be utterly candid with the client. I have always believed in focusing on how the solution proposed works for the client at a business level, and at Network, I feel there has been a meeting of minds.”

     

     

  • The position was created after Harish Shriyan’s exit was announced in July 2019

    Omnicom Media Group Kartik Sharma to helm Omnicom Media Group in India

    Caption: Photo Montage: Rafiq Barak. It may be noted that Kartik Sharma will join OMG only in mid-2020.

     

    By A Correspondent

     

    It’s now confirmed. Omnicom Media Group has appointed Kartik Sharma as CEO for its operations in India. Sharma joins the Omnicom entity from GroupM’s Wavemaker, where he was most recently CEO for South Asia. He is slated to join the network mid-year. His exit from Wavemaker was announced on Wednesday (January 29). The position was created after former OMG CEO Harish Shriyan’s exit was announced in July 2019.

     

    With over 25 years of media experience under his belt, Sharma has served in a leadership capacity at some of the largest agency networks, including Mindshare, Lintas Media, Madison Media and Maxus and managed clients such as L’Oreal, Mondelez, Netflix and Vodafone. In his new role, Sharma will work closely with Priti Murthy, CEO of OMD India, and Jyoti Bansal, CEO of PHD India, on chartering the continued growth of the agency brands in India.

     

    Speaking on the appointment, Tony Harradine, CEO of Omnicom Media Group Asia-Pacific, said in a statement: “A revered leader with an impressive track record, I am thrilled that Kartik has joined us. I have the utmost confidence in his ability to steer our business to even greater heights in one of the most important markets in Asia.”

     

    For those not in the know, Omnicom Media Group is the media agency network owned by Omnicom, the global. advertising services conglomerate. According to a report in Campaign, OMD occupies the top spot by projected billings in the COM vergence 2019 global billings rankings report. GroupM’s Mindshare is second in the ranking and Carat is #3. In India, GroupM occupies the top slot amongst media agency networks, and OMG is as of now perhaps at #5.

     

    Clearly, Sharma has his role cut out for him. He took charge of Maxus from Ajit Varghese in January 2014 and there has been no looking back since. Sharma has led both Maxus and Wavemaker to winning the coveted Agency of the Year title at the Emvies.

     

     

  • He will stay on till end-2019 and ensure transition

    Harish Shriyan to step down as CEO of Omnicom Media Group. Mulling options, may get into start-up mode

    By A Correspondent

     

    Harish Shriyan

    Harish Shriyan has decided to step down from his role as CEO of Omnicom Media Group India by the end of 2019. Over the next six months, Shriyan will work closely with the agencies’ senior leadership team to ensure a smooth transition for the business while the Group searches for a new CEO. Although the communique doesn’t state the reasons for Shriyan quitting, according to information we’ve received, he has been keen on doing it for a while and among the various things he is contemplating is get into start-up mode.

     

    Shriyan was promoted to the chief executive role in December 2017, having been with the Group since its establishment in 2007 and served as its Chief Operating Officer from 2013 to 2017.

     

    Speaking on his 12-year journey with the Group, Shriyan said in a statement: “I am incredibly honoured to have had the opportunity to work with so many talented individuals over the years and been part of the Group’s establishment and growth in India. Given its strength in the form of its unique brand positioning, talent pool, infrastructure and exemplary leadership, I am confident that this is the right time for me to pass the baton on. I also have every confidence that the Group and its agencies will continue to excel in India and will follow their journey with pride and admiration.”

     

    Added Tony Harradine, Omnicom Media Group APAC CEO: “Since its launch, Omnicom Media Group India has continued to go from strength to strength, becoming a key part of our Global business; Harish has been an integral part of that journey as a founding member and custodian of our brands. We thank Harish for all of his contributions to our business over the past 12 years and wish him all the best for the future.”

     

     

  • The account will be serviced by a dedicated team of media, strategy and data specialists

    OMG Digital wins Mobiistar’s Digital + ATL media duties

    By A Correspondent

     

    Mobiistar has appointed OMG Digital, a newly created unit within Omnicom Media Group India, to handle its digital and ATL media duties. The account will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Gurgaon office.

     

    Speaking on the win, Harish Shriyan, CEO, Omnicom Media Group India said: “We are delighted to partner with Mobiistar and look forward to creating unmatched brand value and innovative solutions for the brand.”

     

    Also commenting on the partnership, Aniruddha Deb, CMO of Mobiistar India, stated: “We are delighted to partner with OMG Digital. We understand the need of our consumers and believe that OMG’s media expertise will allow us to distribute our communications and content effectively through both digital and ATL media initiatives, thereby helping us achieve our business objectives.”

     

     

  • The scorecard gages the impact of video campaigns in Purchase Intent, Consideration, Brand Awareness and Ad Recall across various categories

    Omnicom unveils Video Planning Norms study in India

    By A Correspondent

     

    Given the increasing importance of video in digital planning, Omnicom Media Group India has launched a market-first Video Planning Norms study to set guidelines and benchmarks that can direct future planning practices. Comprising data from over 90 brand lift studies conducted since 2016, the scorecard gages the impact of video campaigns in Purchase Intent, Consideration, Brand Awareness and Ad Recall across various categories and demographics.

     

    Commenting on the launch of the study, Rachna Narain, Managing Partner – Business Intelligence at Omnicom Media Group India, said: “Measurement is a key impetus for exponential digital media growth, especially in India. Our study on video norms provides our planners with a first-of-its-kind, data-backed yardstick to improve planning efficiencies for our clients.”

     

    Added Harish Shriyan, CEO of Omnicom Media Group India: “Since its inception, Omnicom Media Group India has had an unwavering focus on digital and producing industry firsts for our clients. Leveraging on our scale of operation and diverse portfolio of clientele gives us the advantage to dive deep into data, in order to devise and deliver the most effective and efficient consumer-centric solutions for our clients.As digital continues to gain momentum, it’s important to have such norms that can act as a guardrail. We hope this study will benefit the industry and help address some of the questions that brands and marketers have on video planning.”

     

     

  • The promotions are effective immediately

    Omnicom Media Group elevates Jyoti Bansal to CEO, PHD India, Shavon Barua to CCO

    By A Correspondent

     

    Omnicom Media Group has strengthened the leadership of its media agency, PHD India by elevating Jyoti Bansal to the role of Chief Executive Officer and Shavon Barua to Chief Client Officer.The promotions are effective immediately.

     

    Speaking on the promotions, Harish Shriyan, CEO of Omnicom Media Group India, commented: “With a unique leadership mix of Jyoti’s media prowess and Shavon’s creative background, PHD India has soared to incredible heights over the past few years, becoming one of India’s most acclaimed media agencies. These well-deserved promotions will ensure PHD India continues to scale new heights, as they continue to find a better way for their team, clients and partners.”

     

    Added Bansal: “Over the years, we have built a highly differentiated offering in the market, rooted in a culture of smart strategic thinking and creative innovation. From a young challenger brand in the market to winning Media Agency of the Year, the last five years have been an exhilarating journey. I look forward to continuing forging a future-ready agency, helping clients’ future-proof their businesses and working with the team to produce more industry leading work.”

     

    Said Barua: “At PHD, our missionhas always been about ‘Finding a Better Way’ to produce innovative communications solutions work for our clients. In my new capacity, I look forward to combining gamification techniques with hard-core strategic principles to spark further innovation and deliver stronger business results for our clients.’’

     

     

  • Omnicom Media Group will set up a new bespoke unit, TATA@OMG, to manage the business

    Omnicom awarded digital duties for Tata Motors Passenger Vehicles

    By A Correspondent

     

    Omnicom Media Group has been awarded the digital mandate for Tata Motors Passenger Vehicles, following a competitive market review that lasted over two months. Omnicom Media Group will set up a new bespoke unit, TATA@OMG, to manage the business under its group leadership team in India.

     

    Speaking on the appointment, Vivek Srivatsa, Head – Marketing at Tata Motors, said: “We have been focusing a lot on our digital marketing, keeping in line with the cars we are launching and the intended TG. We were looking for partners who could walk the talk with us and take our digital marketing to the next level. What the OMG team came up with is very disruptive, adding a new dimension to marketing in the current context as well as the future.”

     

    Commenting on the win, Harish Shriyan, CEO of Omnicom Media Group India, added: “We’re extremely proud to add such an iconic brand like Tata to our client roster. We look forward to working with the team on continuing their momentum through sophisticated communications strategies and driving fresh growth for the brand.”

     

    Added Sudhir Nair, Managing Director of Omnicom Media Group India: “A Tata win is always prestigious and special. And it is especially rewarding to work with a legacy brand in a revival mode. The turnaround story of Tata Motors Passenger Vehicles is phenomenal. We are delighted to partner with them at such an interesting moment in their brand story. We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in automotive advertising.”

  • Shriyan will now oversee the performance of the group’s four offices in the country

    Harish Shriyan promoted to CEO of Omnicom Media Group India

    By A Correspondent

     

    Omnicom Media Group India has strengthened its local leadership by promoting Harish Shriyan to the role of Chief Executive Officer. Shriyan will oversee the performance of the group’s four offices in the country, as well as drive its further expansion across the country to accommodate the demands of new growth.

     

    Having been with the group since its establishment in India in 2007 and serving as Chief Operating Officer since 2013, Shriyan has developed an unrivalled understanding of its agencies’ niche offerings amidst a highly competitive marketplace.

     

    In this new capacity, Shriyan will work closely with the leadership of OMD and PHD, namely Priti Murthy and Jyoti Bansal respectively, fueling the agencies’ continued growth, driving digital transformationand innovation for its clients, and delivering exceptional performance in the Indian

     

    “Over the past decade, Harish has played an integral role in establishing Omnicom Media Group’s presence in the Indian market,” commented Torie Henderson, CEO of Omnicom Media Group – South East Asia and India. “This promotion is a testament to his hard work and dedication over the years, as well as the respect and trust he has earned from our staff, clients and partners. He has a clear mandate to drive innovation, digital transformation and performance for our clients and I am delighted that he has risen to this challenge.”

     

    Added Shriyan: “Having been with the group for just over a decade, the agencies and its people have become like family and I can’t think of a better place or team to be a part of. I am excited to take on this new challenge and work closely with our talented management team on the next chapter for our agencies, especially at a time when the media and marketing landscape is transforming so rapidly and profoundly. There has never been a more exciting time to work in the industry, with emerging opportunities allowing us to make an even bigger impact for our clients’ brands. I look forward to raising the bar even further for our agencies, our people and our clients.”

  • Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India

    Priti Murthy to join OMD India as CEO (from Maxus)

     

     

    By A Correspondent

     

    Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy to the role of CEO. She joins OMD from Maxus where she has been Chief Strategy Officer. In her new role, Priti will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and securing new business and growth. Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India. OMD India has completed a decade of being in India.. It may be recalled that in April this year, Jasmin Sohrabji who led the Omnicom Media Group (and OMD India specifically) moved to a global role and was replaced by Henderson.

     

    In a career spanning over two decades (of which 13 has been with GroupM’s Maxus) in media planning, insights and strategy, Murthy has led Maxus’s  development of Moribus, a behavioural science lab that attempts to merge the disciplines of behavioural science, sociology, and psychology to solve real-life business problems. She is also a certified coach that value adds to her leadership skills.

     

    “OMD India is marked by an outstanding global and local client roster, a full-fledged national presence and a very talented team committed to taking OMD India to even greater heights. Priti’s appointment will ensure OMD’s accelerated growth that will not only take OMD to the next level, but also stay at the forefront of change. We are delighted that Priti is joining our network and are sure she will contribute to considerable growth of OMD,” said Torie Henderson.

     

    Commenting on the appointment, Stephen Li, OMD’s APAC CEO said, “Our success as a network is clearly determined by the strength of our people and leadership. A comprehensive and intense search for the right leader, led us to Priti, who is the perfect candidate to spearhead the next phase of development in a critical market like India. A goals-oriented, industry leader with a proven track record of success especially in the realm of data, digital and content, Priti will ensure we continue to deliver on the OMD promise of championing powerful, creatively-led, insight-driven work for our clients.”

     

    In late 2016, it may be recalled OMD India entered into a partnership with Omnicom-owned DDB Mudra Group in India to consolidate its media services under the OMD brand with Mudra Max.

     

    Added Harish Shriyan, COO, Omnicom Media Group India added, “As the media landscape continues to change at a dramatic pace, technology led innovation is crucial for the future of our business. Priti’s role is not only as a key contributor in shaping and strengthening the value-proposition of our already established team, but also in bringing proven expertise that enhances our overall network. We are delighted to welcome her to OMD India.’’

     

    Speaking about her role, Priti Murthy said, “It’s a great role, with enormous possibilities. OMD is a network that has established itself as a strong agency, leveraging the best of innovation, creativity, and results. It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in India.”

  • The Omnicom Media Group-owned agency has over 550 staffers in India with a billing of over USD 650 million

    It’s 10 years for OMD in India

     

    By A Correspondent

     

    Omnicom Media Group-owned agency, OMD India completes a decade of being in business in India. The 10th anniversary will be celebrated through the year with a series of initiatives. OMD India commenced operations in Mumbai on February 7, 2007 and expanded to Delhi, Bengaluru and Chennai. The agency has over 550 staffers in India with a billing of over USD 650 million.

     

    Jasmin Sohrabji

    Commenting on the milestone, Jasmin Sohrabji, CEO, SEA & India Omnicom Media Group said: “It has been an amazing journey so far, marked by both global and local client wins, a full-fledged national presence and a great team committed to taking OMD to even greater heights. We have built a fantastic momentum based on a straightforward strategy of pitching, winning and growing,” adding: “Starting from Ground Zero, OMD has transformed into one of the country’s fastest growing media networks, and it makes me immensely proud to be a part of OMD India’s winning journey since inception.”

     

    Much of the rapid growth of the agency is attributed to digital and mobile prowess which has helped to future proof the business. In November 2016, OMD India scaled up its operations by consolidating Omnicom-owned DDB Mudra Group’s media business under the OMD brand. The consolidation has helped solidify OMD’s presence across all platforms and create an integrated media brand to take on the expanding India market.

     

    Harish Shriyan

    Added Harish Shriyan, COO, Omnicom Media Group India: “We have always encouraged a culture of growth built on a solid foundation of ideas, insights and results. Raising the benchmark on forward thinking especially in the realm of digital, diversification of our capabilities and being recognized for our work – rooted in consumer understanding and psyche – has certainly helped to offer integrated solutions to our clients. As we celebrate this milestone, OMD India is gearing for its next level of growth.”

     

    And what plans to take OMD India to the next level:  “We will continue to lead the industry by leveraging our strong foundation that incorporates the best of innovation and effectiveness. Adtech is a huge area of focus and we will be enhancing our data, analytics and programmatic offering by consolidating the expertise of Omnicom specialist units such as Annalect (data driven marketing) within OMD. Another area of focus is talent development with planned initiatives to further nurture entrepreneurism, diversity, fresh thinking and creativity of our work force as they are critical elements of an agency’s success,” added Sohrabji.

     

    Meanwhile, Mainardo de Nardis, Global CEO OMD Worldwide who was in India recently, has said in a communique: “OMD India has grown tremendously over the past 10 years thanks to an exceptional team and leadership. India will continue to be a market of importance, contributing to our growth across the region. I am confident that OMD India will charge ahead with the momentum of being a preferred agency of choice for brands and nurture the talent that fuels its growth.”

     

    Added Stephen Li, CEO, OMD APAC: “OMD India’s offering has gone from strength to strength and the team has been consistently delivering innovative work. As we celebrate this moment in history, I am confident that OMD ’s reputation will only get better in the years to come.”.

     

    The agency has experienced double digit growth in terms of awards over the last few years including being awarded as the Best Agency in Mobile Marketing at the Mobby’s and five of its planners being named in Businessworld and Digital Market Asia’s India’s Top Digital Planners list in 2016

     

  • He will also be incharge of special projections in South East Asia

    Omnicom appoints Amol Dighe as Head of Investment India

    By A Correspondent

     

    Omnicom Media Group has announced the appointment of Amol Dighe as Head of Investment, Omnicom Media Group India. The appointment in India follows senior hires for the function in markets like Singapore and Hong Kong.

     

    Mr Dighe will lead strategic insight and analysis over the OMD and PHD investment portfolio to ensure the best possible client outcomes are secured across all media platforms. In addition he will be involved with special development projects across South East Asia.

     

    Prior to his new role at Omnicom Media Group, Mr Dighe has a depth of experience working with Unilever in a Regional Buying and Operations role for the Asia Pacific Region, working with Star TV Network to establish their Client Service Strategy and Planning unit and working with Group M India spanning over nine years. Most recently he was in a leadership role in Jakarta with Mindshare Indonesia.

     

    Jasmin Sohrabji
    Harish Shriyan

    Speaking on Amol’s appointment, Jasmin Sohrabji, CEO Omnicom Media Group India and South East Asia said, “Amol is a terrific addition to the team, bringing invaluable experience to further strengthen our Investment team. Leveraging his experience across the region he will additionally play a key role in special development projects in South East Asia.”

     

    Welcoming him to Omnicom, Harish Shriyan, COO Omnicom Media Group said, “As we consolidate and gear up for the next level of growth, we are excited have Amol as part of our management team that will enhance our client delivery capabilities in India.”

     

    Said Mr Dighe: “I am delighted and excited with this opportunity of working with the growing Omnicom Media Group team to add greater value to our client offering and making our business more robust for the future.”

     

    Commenting on the appointment, Paul Moreton, Chief Investment Officer, Omnicom Media Group APAC, said, “With our business growth, we are privileged to have the ability to attract quality talent. Amol will continue to develop our offering – delivering expertise in an area of increasing sophistication.”

     

    The appointment is effective immediately.