MxMIndia

Tag: Harish Narayanan

  • To lead the marketing and digital initiatives

    Harish Narayanan Joins HDFC AMC as CMO and CDO

    Harish Narayanan has joins HDFC Asset Management Company Limited (AMC) as Chief Marketing Officer and Chief Digital Officer. He will lead the company’s marketing and digital initiatives, driving its mission to be the wealth creator for every Indian.

    Narayanan brings over 17 years of experience across various sectors in multiple senior leadership roles. At Upstox, he served as Chief Growth Officer, leading marketing, partnerships, and growth. At Myntra, he was the Chief Marketing Officer and Head of Monetisation & Partnerships, where he developed key marketing strategies.

    Added a communique: “His career also includes nearly 12 years at Google’s YouTube marketing team and Procter & Gamble’s brand management team in Singapore, where he earned multiple awards.”

  • Features  Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan

    Myntra ropes in top stars for new brand campaign

    By Our Staff

     

    Myntra, the fashion e-commerce platform, has signed up Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors, Kiara Advani, and Samantha Akkineni.

     

    Speaking on the announcement of the new brand ambassadors and the launch of the brand campaign, Harish Narayanan, CMO, Myntra, said: “We are elated to welcome all the superstars to the Myntra family. These top fashion icons, who are also acclaimed fashion connoisseurs, will be a part of Myntra’s biggest star-studded campaign ever. The campaign will strongly reinforce Myntra’s position as ‘India’s Fashion Expert’ with differentiated fashion offerings and unparalleled shopping experience pivoted on technology. This campaign will cut across demographics and build a deeper relationship with our customers across the country.”

     

  • The positioning pivots on Myntra being the facilitator for people to make an impression with fashion

    Myntra highlights its role as a fashion expert in new ad

    By A Correspondent

     

    Myntra has announced the launch of #BeUnskippable, a new brand campaign that highlights its role as a fashion expert for its customers. The positioning pivots on Myntra being the facilitator for people to make an impression with fashion.

     

    Said Harish Narayanan, Head – Marketing, Myntra Jabong: “This is an important campaign for Myntra from a brand perspective as it implies a shift in our positioning with the progress we have made so far as a brand. We have passed the stage of defining who we are or what we offer, which is clear in the minds of our consumers and so are focussing on aspects related to enhancing the spirit of fashion in people, showcasing that we understand their needs and how we can help them. The new campaign establishes a strong pay off for people looking to make a lasting impression through fashion.”