MxMIndia

Tag: Harikrishnan Pillai

  • Eyes Middle East and North Africa region

    TheSmallBigIdea opens Dubai office

    By Our Staff

     

    TheSmallBigIdea (TSBI), an independent digital agency, has announces its foray into the MENA (Middle East and North Africa) region with its office in Dubai, marking its international expansion.

     

    Speaking on the agency’s international expansion with the foray into the MENA market, Harikrishnan Pillai, CEO and Co-Founder at TheSmallBigIdea said: “Embarking on our growth journey in the Middle East is a pivotal moment for TSBI, marking the realization of a long-envisioned plan. We are delighted with the success of this venture, which serves as the initial stride towards transforming TSBI into a truly global agency, firmly rooted in its Indian heritage. By fusing our profound digital expertise cultivated in India with a nuanced understanding of Middle Eastern culture, TSBI Arabia emerges as our gateway to one of the world’s fastest-growing economies. As we collaborate with clients in the region, we are confident that our unique blend of Indian innovation and Middle Eastern cultural insight will propel us to possess a formidable presence on the global stage. With seasoned professionals who boast over a decade of experience in the market, TSBI Arabia is set to lead the way in the coming years, offering an exciting prospect for both our team and the industry at large.”

     

  • Agency to leverage its existing social media presence

    TheSmallBigIdea wins mandate of AltBalaji

    By Our Staff

     

    Social media marketing agency TheSmallBigIdea has been awarded with the social media duties for AltBalaji. As a part of the mandate, TheSmallBigIdea will focus on leveraging the production company’s existing presence on social media platforms to reach out to newer audiences. It will also focus on conceptualising and publishing content, and engaging with influencers on social media platforms to create a buzz about their path-breaking shows launching every month.

    Harikrishnan Pillai
    Harikrishnan Pillai

    Said Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea: “The vision is to mimic ALTBalaji’s content gene code on social; that of pushing boundaries. The brand is also very nimble footed, launching path-breaking shows back to back. We at TSBI are very excited to work with the passionate team at ALTBalaji. We share their love for content and data analytics, and we intend to forge a solid association on the back of the same.”

    Divya Dixit
    Divya Dixit

    Added Divya Dixit, SVP, Marketing, Direct Revenue & Analytics, ALTBalaji: “ALTBalaji is glad to welcome TSBI on board as their social media strategy and content marketing partner. Their social media strategies, topical creatives, and amplification on social media are insightful and commendable. We believe that TSBI’s creative and content approach in social media marketing will help ALTBalaji to address its current and long-term goals of addressing the Metro and Bharat audiences.”

     

     

  • The agency has bagged the social media mandate for the music company

    TheSmallBigIdea will handle Universal Music social

    By A Correspondent

     

    Full-service digital marketing agency TheSmallBigIdea has bagged the social media mandate for the India counterpart of music label Universal Music.

     

    Shantanu Gangane

    Speaking on the appointment, Shantanu S Gangane V.P. Marketing Universal Music India & South Asia said: “English Music consumption is becoming platform agnostic and is being enjoyed beyond streaming apps in multiple use cases. A holistic approach to this consumer is the need of the hour rather than a modular social media approach. TheSmallBigIdea has a solid track record of working on media and entertainment brands with a deep understanding of consumer insights at the heart of each project. We are confident that in TheSmallBigIdea, we have the right partner to wow English Music Fans and grow the category”.

     

    Harikrishnan Pillai

    Added Harikrishnan Pillai, Co-founder and Chief Executive Officer at TheSmallBigIdea said, “The English music space is at the cusp of a huge uptake. Gone are those days when English music was an elite consumption phenomenon. With growing literacy, international exposure, and digital connectivity, English music is waiting to break new charts and Universal Music is at the helm of this revolution. It is an honour for us at TheSmallBigIdea to work with Universal Music in crafting their digital journey in India.”

  • The mandate was bagged post a multi-agency pitch which saw participation from several other leading digital marketing consultancies

    TheSmallBigIdea bags Zee social media mandate

    By A Correspondent

     

    Full service digital marketing agency TheSmallBigIdea has been awarded the social media mandate for Zee TV. The mandate was bagged post a multi-agency pitch which saw participation from several other leading digital marketing consultancies.

     

    Krithika Sriram

    Speaking on awarding the mandate to TheSmallBigIdea, Krithika Sriram – Head of Marketing – Zee TV, said: “We are growing exponentially and as we further strengthen our content offering, it is imperative for us to have the right partners on board to further propel this growth. TheSmallBigIdea brings to the table strong data-centric strategic and creative expertise in the social media space and we’re looking at working closely with them to help us drive deeper engagement with our audiences across markets.”

     

    Harikrishnan Pillai

    Added Harikrishnan Pillai, Co-founder and CEO at TheSmallBigIdea: “The Zee TV mandate win is a special one. I began my career with it in 2008. So it’s like completing a full circle. It is one of the strongest Indian television brands which has created iconic shows, characters and reality shows and has rewritten the Hindi GEC rulebook at various levels. To play a role for them in unlocking the digital potential is a huge opportunity and honour for us. We have a very strong entertainment portfolio, with which comes a very strong understanding of the category. With ACE, our propriety analytical tool, we have ear marked key strategic directions with the team at Zee and are positive of achieving it.”

     

     

  • Wins social media duties for Dharma Productions’ upcoming comedy film, ‘Good Newwz’

    TheSmallBigIdea wins social media mandate for ‘Good Newwz’

    By A Correspondent

     

    TheSmallBigIdea has bagged the social media mandate for Dharma Productions’ upcoming comedy film ‘Good Newwz’. The account was won post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and implementation of the entire social media promotion of the film set to release on 27th December, 2019 across India.

     

    Speaking about the win, Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, said: “This is our first film with Dharma Productions and we are quite excited about it. The film has all the right elements to make it a blockbuster, from a superb plot to a great starcast. After films like Badhaai Ho, Dream Girl and Bala, Good Newwz gives us at TheSmallBigIdea yet another opportunity to work on a compelling script with great performers.”

     

    Commenting on the announcement, Siddharth Kadam, Head of Marketing, Dharma Productions added:  “‘Good Newwz’ is an exceptional script with an amazing cast and great songs. Our fundamental aim was to have an agency on board who could take into consideration the magnificence of this project and deliver a fresh take on a unique plot. With a great approach, great execution & involvement in campaigns, we’re pretty excited to collaborate with TheSmallBigIdea for this movie!”

     

     

  • Strengthens regional offerings with Bharat-first’ approach

    TheSmallBigIdea goes regional with TSBI Bharat

    By A Correspondent

     

    TheSmallBigIdea has announced its initiative to help brands reach digital users with TSBI Bharat. With the focus pivoting on content localisation across the digital landscape, ‘TSBI Bharat’ will enable brands to engage with audiences more effectively.

     

    Harikrishnan Pillai

    Speaking on the development, Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, said: “TSBI Bharat is a focused attempt at helping brands reach out to the next wave of digital audience. The next 100 million digital incumbents will find ease in consuming content in regional language, using neo-social apps that allow them to create and consume local content. We have hired creative strategist with great regional understanding, have trained planners to understand new platforms and we are working closely with clients to craft their regional strategy. It’s great to see brands looking at a ‘Bharat-first’ digital approach to establish stronger audience connect and drive better outcome. We have already on-boarded 4 clients in the entertainment and BFSI space. We believe more brands will open up to this in the immediate future.”

     

     

  • Account was won post a multi-agency pitch

    TheSmallBigIdea wins social media duties for ‘Dream Girl’

    By A Correspondent

     

    Digital media agency TheSmallBigIdea has been awarded the social media mandate for Balaji Telefilms’ upcoming movie ‘Dream Girl’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the film set to release on September 13.

     

    The agency will be responsible for conceptualising and implementing social media campaigns across Facebook, Twitter and Instagram. In addition to this, TheSmallBigIdea in collaboration with Balaji Telefilms will strategise and execute video concepts with Ayushmann Khurrana to create engagements and interactions across social media platforms.

     

    Harikrishnan Pillai

    Said Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea: “We’re thrilled to work with Balaji Telefilms for the third time in a row this year! This is the second Ayushmann Khurrana film that we are working on, and like all his films, the plot is as interesting as it gets. We are working with the team at Balaji Telefilms to create content that brings the audiences closer to the wonderfully crafted characters of the movie. It’s a golden phase for cinema and everyone aligned with it, where great storylines make great films. The team at TSBI is proud to play a small part in this.”

     

     

  • Strengthens its portfolio by bagging mandates for 'Tiny Girl' and 'Mukkti Foundation'

    The Small Big Idea bags two new accounts

     

     

    Digital-first branding agency, The Small Big Idea has bagged the digital mandates for ‘Tiny Girl’ and ‘Mukkti Foundation by Smita Thackeray’. The agency will be managing all social media assets for both the brands.

     

    As a part of the mandates, the agency will be designing and executing social media campaigns and build an engaged communities for both brands. While Mukkti Foundation by Smita Thakeray will focus on the informed, enriched and socially responsible netizens, Tiny Girl content strategy will revolve around engaging parents with young daughters.

     

    Commenting on the new client win, Harikrishnan Pillai, Co-Founder, The Small Big Idea said:“We started off as specialists in the media and entertainment space, because the core team came from television. But over the last 2 years, clients from tourism, FMCG, BFSI have found us to be interesting micro-story-telling partners. We see stories as data with a soul. The content that performs has a more engaging soul than the one that didn’t. Guess our experience with entertainment helps us understand and deliver that value.”

     

    “It’s interesting to work on two brands that is about girls and women from different backgrounds. Our agenda would be to create content that inspires them to be their awesome self. In this time and age, it’s the responsibility of content creators and brands to uphold the dignity of women while we tell stories and we will ensure that we keep that in mind,” added Manish Solanki, Co-Founder, The Small Big Idea.

     

  • The Small Big Idea comes up with #IndustryInsults to introduce the key note speaker at PromaxBDA Awards

    Small Big Idea presents #IndustryInsults to promote PromaxBDA Awards

    By A Correspondent

     

    Promax has brought on board digital agency The Small Big Idea (TSBI) to partner on the upcoming awards ceremony. TSBI recently kickstarted with a social media campaign to announce the keynote speaker for the event.

    Conceptualised as ‘#IndustryInsults’, the campaign aims to introduce Mr Bingo, ​infamous for sending hate emails, in an innovative and quirky manner creating the much-desired intrigue on this addressal at the event. The campaign will acquaint consumers to ‘Mr. Bingo’ in a style that’s today benchmarked by his own witty illustrated insults.

    ​“We have been partnering and participating in Promax for many years, and Mr. Bingo is certainly one of the most unique speakers the event has witnessed. His style fits in naturally to our palette. Through this campaign, we have tried to do justice to Mr. Bingo’s quirky ways and we are sure that our messages will be well received by the industry insiders. It is “SO US”, says Harikrishnan Pillai, Co-Founder, The Small Big Idea.

    “Insults can be brutally fun too and our keynote speaker, Mr. Bingo has managed to create a livelihood out of this niche skill. The Small Big Idea, the Digital First Branding agency for Promax has captured this very essence of Mr. Bingo and created a campaign of “#Industryinsults” that acts as a perfect way of introducing our unique and enterprising keynote speaker by providing witty content in Mr. Bingo’s unique style,” adds Rajika Mittra, Country Head for PromaxBDA Awards 2017.

     

  • Famous for its mud run and fun-filled adventurous obstacles, it is one festival which is looked upon by enthusiasts from around the country

    TheSmallBigIdea wins communication & digital mandate for The Mud Rush 2015

    By A Correspondent

     

    TheSmallBigIdea (TSBI), a digital marketing communications agency, has bagged the digital mandate for The Mud Rush 2015. The Mud Rush is a leading adventure festival and in its third year in India. Famous for its mud run and fun-filled adventurous obstacles, it is one festival which is looked upon by enthusiasts from around the country.

     

    Harikrishnan Pillai, Co-Founder, TSBI says, “It is really an incredible opportunity for us to work with the most unique adventure festival in the country. Our agenda is to engage the audiences before, during and after the run. The attempt is to make Mud Rush synonymous to adventure outing, fitness & fun, pushing it as a lifestyle decision than a once in a year event.”

     

    “We are excited to have TheSmallBigIdea on board. Their energy, creativity and strategic communication approach makes them the ideal partner to work with. They understand the pulse of the brand, the pulse of the audience that we at The Mud Rush are trying to tap.” said Ajay Prajapati, CEO, The Mud Rush.

     

    TheSmallBigIdea is an integrated digital marketing communications company. They specialize in integration of ATL initiatives with digital/social media activities. The agency’s clientele includes names like ANDPictures, Esselvision, Reliance Broadcast, Bombay Dyeing, and ZEE Q amongst others.

     

  • The videos were hilarious and that attracted more than 6 lakh impressions on twitter alone

    TheSmallBigIdea promotes interactive application Dil Se

    By A Correspondent

     

    ANDPictures’ digital agency, TheSmallBigIdea roped in stand up comedians Ashwin Mushran and Amogh Ranadive to promote their interactive application Dil Se. In a one of a kind interactive campaign, the audience’s tweets were converted into videos within minutes of them being posted.

     

    ANDPictures, the interactive movie channel from the stable of Zee Entertainment Enterprises Ltd (ZEEL) recently launched an interactive application called Dil Se, which allows people to record and upload messages for their favorite celebrity. The recorded messages are then sent to celebs for them to reply with personalized messages for their fans.

     

    The audience had to tweet to the channel, the extent to which they would go to catch the attention of their favourite star. While audiences flooded AndPictures timelines with crazy ideas in the form of tweets & posts, Ashwin Mushran, Amogh Ranadive and the agency was busy converting the tweets into video sketches. The gags told the audience how their ideas of impressing their stars might not to be the best, by mocking the idea itself. The videos were hilarious and that attracted more than 6 lakh impressions on twitter alone.

     

    Harikrishnan Pillai, Founder-Director, TheSmallBigIdea shared, “Our route was twisted and twisted works. People didn’t expect their version of celeb-love to come out in such funny manner, and that too within minutes of them tweeting. Good part is that people were OK to laugh at themselves. The giggles ended at 6 lakh impressions, validating the efficacy of the idea too.”

     

    Deputy Business Head – Hindi Movie Channels, Ruchir Tiwari added, “The end objective was to make people aware of this application. The core message was beautifully weaved around the social activity, giving us dual advantage of creating great online content and marketing the digital property.”