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Tag: Hari Nair

  • Shemaroo will offer its wide range of high-quality audio content on the Resso app

    Shemaroo enters into licensing partnership with Resso

    By A Correspondent

     

    Shemaroo has entered into a strategic music licensing partnership with Resso, the social music streaming app from ByteDance. Through this association, Shemaroo will offer its wide range of high-quality audio content on the Resso app.

     

    Commenting on the association, Hiren Gada, CEO Shemaroo Entertainment said: “We at Shemaroo have always stayed ahead of the curve and through this alliance with Resso, we reinforce our promise to bring the best of entertainment by partnering with the best of brands. This association is a natural progression to ensure we reach out to newer audiences, cross boundaries and partner with new age brands to engage and entertain customers across.”

     

    Hari Nair, Head – Music, Content and Partnerships, Resso India added, “Resso’s aim is to bring music to the forefront by giving users an opportunity to connect, engage and interact with music & artists, alike. Shemaroo Entertainment is one of India’s leading content powerhouse and our association with Shemaroo’s music label, gives us access to their comprehensive library across genres and languages. We are excited to present their library to our users, which is in line with our commitment to provide the best in music.”

     

     

  • Eastern’s rich catalogue of 8K trackswill be made available for streaming and download across digital properties

    Sony Music announces partnership with Eastern Media

    By A Correspondent

     

    Sony Music has announced a digital distribution deal for streaming and downloads with Odissa’s leading media house Eastern Media Ltd.

     

    The vast and rich catalogue of Eastern Media includes their old and upcoming new movies, the famous “Jatra” content, “Sambalpuri” songs, and the devotional “shloka mantra” will now be available across all digital properties. The catalogue also consist of hit songs like “Sathire Nathile Tu”, “Jane Jungala Raja” etc.

     

    Commenting on the association, Malaya Mishra from Eastern Media said: “We were part of a training conducted by Sony Music in Bhubaneswar. Their digital distribution arm’s ingestion process, online reporting systems truly stood for its quality and transparency. Post experiencing this training and process, we decided to exclusively partner with Sony Music for digital distribution. This is a good learning for us and we are sure of making this a success.”

     

    Added Hari Nair, Director – Digital Business, Sony Music Entertainment India, “Eastern Media needs no introduction in Odissa. It is actively into Film Production, have their own Press, TV and Radio channels. In short, a media giant from Odisha. We help them digitize, and monetize their music content across digital platforms. Sir Malaya Mishra is a well-known music composer & director. We are proud to be associated with Eastern and Mr. Mishra.”

  • Havas adds clients quikr to its Bengaluru kitty with HolidayIQ

    Havas Media wins integrated mandate of HolidayIQ

    By A Correspondent

     

    Havas Media Group India has won the Integrated media mandate of HolidayIQ.com, a travel community and holiday’s recommendation engine,in a multi-agency pitch. The duties will include traditional, digital and mobile solutions. The estimated size of the business is upwards of Rs 30 crores, as per a Havas Media communiqué.

     

    Speaking on the association, Hari Nair, Founder CEO, HolidayIQ said, “We believe in the science of holidays and Havas Media delivered an impressive scientific, strategic approach to the business which was in sync with ourobjectives. Young, professional and passionate we look forward to working with this Havas Media team.”

     

    “The recommendations from Havas Media had a good balance of data and content. Their deep understanding of the category and their thought leadership made them win this mandate,” said Diptakirti Chaudhuri, CMO, HolidayIQ.com.

     

    Anita Nayyar

    Commenting on the win Anita Nayyar, CEO, Havas Media Group-India and South Asiasaid, “It is a great win for us.  Bengaluru is an important market for us and we are seriously investing time and talent in expanding our operations here.” Added Mohit Joshi, Managing Director, Havas Media Group-India, “We are glad that our focused efforts and strategy towards acquiring the integrated media mandatesof new age businesses is paying off.”

     

    The win comes on the back of Havas winning the integrated media business of BlueStone.com.

     

    Both these businesses will be handled out of the Havas Media Bengaluru office in addition to the duties of Quikr, which is its lead account in the market.

     

  • Over 1000+ curated activity-based travel packages listed, across all regions of India

    HolidayIQ.com launches mobile-only holidays marketplace

    By A Correspondent

     

    HolidayIQ has launched the mobile-only vacations marketplace ‘Holidays’, dedicated to activity based leisure travel. The marketplace , incorporated within the HolidayIQ android mobile app, showcases 1000 plus activity based packages and allows travellers to customize their holiday using various filters including: budget, duration, vacation type and activity. The app also provides comprehensive itinerary details within each listed holiday package. The feature has various options ranging from day-activities of just 1 hour to offbeat, all-inclusive holiday packages of up to 15 days, with prices from Rs. 100 to Rs. 1.6 lakhs.

     

    Hari Nair, Founder & CEO, HolidayIQ, said, “There are two major shifts in the way Indians plan holidays today. Over 70 per cent of holidays planned on HolidayIQ are through mobile devices. Secondly, we are moving from destination-led holidays to experience-led ones.  And so, we have aggregated the first ever mobile-only activity-led vacations marketplace. We have associated with some of the best players in the industry including Giftxoxo, Tushky, Exploita & Padharo to provide a vast range of experiential holidays for Indian travellers. People can also review all these holidays individually on the app helping other travellers plan better.”

     

    These vacations include over 1000 activities ranging from cycling to hiking, zorbing to river rafting, Bollywood inspired walks to culinary trails. They can suit varied budgets starting with holidays such as ‘6-hour Vineyard trail at Grover Zampa Vineyards in Nasik for Rs. 400’ to a ‘9-day holiday in the Andamans including swimming with elephants at Rs.1.6 lakh.’